Entrepreneur and master’s degree in political science student Milan Fayulu builds brands to create change in the Democratic Republic of Congo.
Milan Fayulu has been a marketer and founder with a purpose. He was born in the Democratic Republic of Congo (DRC); Fayulu is telling and selling the story of his country to help the people of the country and improve the economy.
For many years, the DRC has been plagued by violence and corruption over the past few decades. “I was a child with an idea of having the DRC not being what they were supposed to be,” said the politician. “I was curious about what it took to get the DRC as powerful and wealthy as it was in the past.”
For Fayulu, the solution lies in developing companies easily associated with Congolese culture and society and using the profits from these ventures to meet critical requirements within the DRC.
He has discovered a method of launching his ambitious venture at MIT. Since his arrival in 2024, he’s working on a master’s degree in political science and establishing an entirely new experience called The Congo Clothing Company, with the help of a fellowship from MIT’s Legatum Center for Development & Entrepreneurship.
It’s already on a fast track: Fayulu’s team of startup entrepreneurs was selected to take part in the MIT delta v accelerator. The Martin Trust Center sponsors an educational program that runs for an entire summer for MIT Entrepreneurship, which prepares startups in the early stages for a fully-fledged commercial launch.
“This is an excellent validation for our entire team since it shows that there are people who believe that our project is likely to be a success,” says Fayulu. “Life being an entrepreneur is full of ups and downs, and this seal of approval from MIT allows me to breathe.”
A mission-driven clothing line
A single of the more terrifying aspects of the DRC’s complicated conflict is the widespread prevalence of sexual violence carried out by combatants, local and foreign, to inflict terror. (One research conducted by The American Journal of Public Health discovered that women are raped each hour.) In 2018, DRC gynecologist and human rights advocate Denis Mukwege won the Nobel Peace Prize by pledging to stop using sexual aggression as a weapon of war and provide survivors a path to move forward. This was a message Fayulu could not resist and the basis for his current passion project, The Congo Clothing Company.
“I was possessed by a desire to aid the man who is a heroic hero doing God’s work here at the earth level,” says Fayulu. In observing that Mukwege’s cause had diminished one year after receiving his award, and “that there was no improvement on the ground,” Fayulu determined to find an effective, long-term strategy to increase awareness of Mukwege’s mission, as well as raise funds to support his work on behalf of victims of rape.
“This is the point where entrepreneurship can be a factor,” he says. “I thought of the concept of a fashion label, a denim collection that incorporates Congo-inspired designs with a broad appeal that will provide survivors with income and share the stories of their lives.”
Fayulu’s mission is to market Congo Clothing on web-based platforms and then channel a portion of profits to training survivors and help them purchase personal sewing equipment. Fayulu will allow them to have independence and self-sufficiency. The women are currently under the supervision at Mukwege’s Panzi Hospital in Eastern DRC in a zone that is a scene of ongoing civil war.
When the customer receives your Congo Clothing package, they will be introduced to the tale of Congo’s brutality but in an empowering framework of survival with the possibility of hope and resilience. “Buying this brand helps create an image that will inspire people,” says Fayulu. He is currently dependent on a Colombian manufacturing plant to make his clothing range. He’s currently collaborating with the MIT D-LAB design project team to develop the future “made by Congo” products. He will use the delta-V opportunities this summer to get closer to his goal of creating manufacturing within the DRC. “I believe this will be an opportunity to create an industrial textile sector that is strong in the region in the nation,” he says.
The interplay between politics and business
This isn’t the first time Fayulu has had an encounter with companies. After he graduated with a bachelor’s degree in Economics from the University of Miami in 2015, Fayulu began Eben Cosmetics, which is a skincare company that caters to people of color and underserved markets, He believed. To cover the cost of rent and get Eben up and running (his first cash infusion was a $17 000 Kickstarter crowdfunding campaign), Fayulu began Flashstay, an online real estate technology platform for short-term rental in Miami.
“I believe in entrepreneurship as solving problems,” he says. “With great ideas, you can create individuals with opportunities and immense wealth.”
However, in 2019, a catastrophic event caused Fayulu to put these projects aside. His father, an ex-executive with Exxon Mobil, ran as the presidential candidate in the DRC elections. As per the government’s official count, in addition to independent analysts, Martin Fayulu won by an impressive margin but was not able to claim victory by the electoral commission of the country. The Financial Times wrote that Fayulu could “be the most unjustly criticized person in politics.”
The younger Fayulu was a pivotal moment. “I discovered that everything was based on the political climate,” he says. “It was obvious that if you’re not able to change the political climate, it does not matter what industry you’re involved in.” With the “fraudulent” President in office, Fayulu decided to get a “bigger view of the policymaking process and learn how to make sure that the contest rules are competitive.” He began to study for the GRE and was accepted to MIT.
As a student of Evan Lieberman, Total Professor of Political Science and Contemporary Africa, Fayulu has been immersed in the study of political theory and methodology. He was incredibly impressed with the class taught by Lieberman on ethnic politics. “We examined the relationship between various groups and the effect of race on society,” He asks, for example, why two African tribes can coexist in one nation and be different in another. “We studied the patterns of history, and I realized that many things I’d held convictions regarding were founded on a superficial understanding, but now I’m aware that I need to go deeper to understand.”
Fayulu’s thesis focuses on how U.S. venture capital investment in Africa has been concentrated in only a few countries (Nigeria and South Africa top the list). He believes that having students from these countries in the top American universities has resulted in an unbeatable economic network that can benefit African firms. “There’s the advantage of first-mover that keeps feeding on itself and growing.”
Congolese to the center
After a life of moving from one African country to the next and an education abroad, Fayulu’s devotion to his country has never left the DRC. As his father did, Fayulu believes that his story is inseparable from one of his nations. Stricken by years (and hundreds of years, if you include the time that was the Belgian government) of corruption, brutal repression and greed, and brutal repression, the DRC requires a new beginning economically and politically, according to Fayulu. He is hoping to promote this cause from Cambridge and eventually within Congo within Congo.
“I’m the sole DRC citizen attending MIT this year, and I’d like to make the most of this unique opportunity to be the first link that connects MIT with the DRC,” he says. He hopes to eliminate the investment gap that favors well-established African nations by bringing more excellent Congolese pupils to MIT or Harvard. In addition, with the mentoring and connections offered through the MIT delta summer accelerator program, Fayulu is imagining laying the foundations not only for his company, the Congo Clothing Company, but an influx of DRC-focused businesses. “I would like to create a Congolese national conglomerate which provides local people with jobs and could also serve as an ambassador for Congolese to the world,” he says.
He will also fight for an honest, representative government during the fast-approaching DRC elections, hoping to eradicate the kind of self-dealing and cronyism that hinders real economic growth. “This will be an African tale,” says Fayulu. “It’s going to be lengthy and complex; however, that’s the objective.”
