African Management Institute launches new Francophone Learning Programmes in Senegal and West Africa.



The African Management Institute (AMI) (, the continent’s leader in business and management training, recently launched a new series of francophone learning programs to support the growth of small enterprises and provide practical business skills development in Senegal and across francophone West Africa. The launch event of AMI was held in Dakar (Senegal) in March. More than 50 business leaders, partners, clients, and speakers attended, including representatives from the Mastercard Foundation, Investisseurs & Partenaires, WIC Capital, and Impactalent.

Following the launch, Rebecca Harrison, CEO and Co-founder of AMI, stated that “our practical learning programs in French, coupled with our presence in francophone West Africa, consolidates our long-standing commitment for French-speaking entrepreneurs, businesses, and partners.”

She said, “Reaching this important milestone will enable AMI to drive more economic benefits to the region.” “Our programs support Africa’s teams and businesses to grow, thrive, and contribute to the region’s economy.” We are confident that a greater focus on Francophone Africa will result in job creation and an exponential increase in the quality of life for Africans.

AMI provides practical tools and training to help African entrepreneurs succeed. The pan-African organization offers useful growth and resilience programs for micro and small businesses, workplace learning for corporations and mid-sized organizations, and programs to assist youth in navigating the future workforce and emerging gig economy.

In partnership with Vitol Foundation, AMI is offering Programme Expansion (in French) for small- and medium-sized businesses in Senegal and francophone West Africa. This six-month program is based on AMI’s popular Grow Your Business program, used by thousands of companies in English-speaking African countries. This program is for businesses with revenue of between 18 000 000 and 300 000 000 XOF within the past two years. Program Expansion helps business leaders and their teams implement core business practices proven to increase growth.

AMI will offer its workplace learning programs in French to corporate and impact clients. These programs support leaders and emerging professionals and help them improve their skills while also contributing to the success and growth of their businesses.

AMI is known for its Africa-focused and built learning model. It has provided training to more than 35,000 people in 39 countries on the continent. AMI’s mobile apps and proprietary learning platform support learning in French and Arabic and English and Kiswahili.

AMI’s work with Francophone West Africa is a continuation of the company’s African profile, which has over 70 employees in seven African countries.


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