Make short videos that work for you. Reels can be used to reach thousands of people already on Instagram. Here are some examples and how you can do it.
Businesses continue to use social media to communicate with customers.
Instagram Reels was created to keep up with TikTok’s popularity.
What is it, and is it different from Instagram Stories or TikTok?
This column will examine how Instagram Reels work and show you examples of brands that use them well. We’ll also share tips on making the most of your Reels.
What are Instagram Reels?
Instagram Reels allows users to create short videos that appeal to their target audience.
Reels allow you to edit and combine video clips. You can use uploaded content, filters, audio, and editing tools.
Instagram Reels is gaining popularity thanks to its “Remix this Reel,” which allows users to record their videos next to other users’ videos.
This trend has led to some great moments. It also encourages collaboration with others and encourages engagement.
Reels will not disappear in 24 hours, unlike Instagram Stories.
To appeal to users’ interests, they also use an algorithm.
Instagram suggests trending reels to users, similar to the page “TikTok For You” on their competitor’s app.
This increases engagement because users can easily access and explore videos. It also helps you grow your following organically and creates a domino effect of a better ranking for your brand.
How can they help your business?
Let’s look at how brands can use Instagram Reels for increased engagement and visibility on their social media platforms.
Leverage Trends To Appeal To Your Target Audience
You can quickly see the ongoing trends in Instagram Reels by spending a few minutes browsing.
These could be audio clips or remixed videos.
Jumping on the trend train can increase your video’s views and allow your team to insert products or messages into content already in high demand.
Make authentic content
You must balance appearing professional-curated and looking more like an advertisement to appeal to your target audience.
Genuine content is key to engagement, which draws users to platforms such as Instagram.
It is essential to communicate your message and potential target buyers. However, it is equally necessary to create interest in your product and build a following.
These videos can highlight employee and customer experiences.
Shoppers are now more aware of the brands they choose to support.
Customer loyalty can be increased by highlighting your commitment to sustainability, justice, and the environment.
Social media allows potential customers to see who the brand is and what it offers.
Effective reels can also be made more relatable by creating relatability.
This Hasbro reel shows children opening new toys.
The unboxing is shown briefly. Then the clips show the children enjoying it.
This ad is effective and doesn’t feel commercialized when paired with a tagline for parents and a CTA.
It’s more like a PSA.
These children are so happy!
Here are some ways you can achieve the same experience at home.
Behind-the-scenes reels, in addition to authentic content created by product users, are top-rated.
Videos that give exclusive access to content that isn’t available to the general public are a natural attraction.
Puma gives you access to the Puma Vault, which allows you to see products never seen before.
These segments of video clips create interest and give a glimpse at a few products. They have close to 23,000 views.
Balance Education and Entertainment
Instagram users use the app to entertain themselves, not shop or find deals.
Businesses should consider who scrolls and what their motivation is.
It is crucial to create entertaining reels to increase brand visibility and get more views.
Reels are also a great place for users to learn.
Think about your niche and the products that your brand offers.
Is there any way to learn more about the products and how they are used, what you can do with them, etc.?
This short-form platform can make tutorials very appealing.
Home Depot has reels that include tips and simple DIY projects. They compile them using Instagram Reels.
This example on how to upgrade a shower received almost 53,000 views.
Spotlight Products and New Releases
Brands can use Instagram Reels to promote their products as they create short, engaging content that highlights the latest releases.
Introducing new products can make an advertisement more real without making viewers feel like they are being targeted by an ad.
This Dyson reel shows a new product in action. It includes a short video and text descriptions.
The description encourages viewers and provides concise information about the product.
This is a quick and easy way to get your products seen by customers.
Reveal Offers/Promotions/Upcoming Events
Reels can be used to communicate the offers and promotions of your brand.
This is especially important during seasonal sales. It encourages potential buyers to buy after they see your message.
Sephora provided a simple video showing lip gloss in action with the promotion “Buy Two, Get One.”
It’s short and to the point.
This simple advertising doesn’t make viewers feel they are watching an advertisement.
They feel that they are learning about the product, with the caveat of a sale when they read the tagline.
It does not look like an advertisement, which is evident in the number of views.
Last Thoughts
It takes time to find your comfort level in creating content.
It is easy to integrate Reels into your marketing plan, especially for businesses with an Instagram following.
Because you can personalize them to suit your brand’s needs, short videos can be a great way of maximizing impact.
Brands can easily create and share content on Instagram with built-in editing tools.
