Your top priority as an agent is to learn how to increase your insurance sales. There is greater pressure than ever to do this now. McKinsey & Co. has a disturbing statistic that shows one in four agents will be fired by the end of this year.
This stat can be alarming, but it can also motivate you to look for simple and effective strategies to increase your insurance sales. These are some ways to close more deals, no matter your stage in life.
1. Keep emails brief and to the point
Many data points to the fact that 50 and 125 words are the ideal lengths for a sales email. Your prospect and you will both be annoyed by long-winded messages. Keep your sales messages short and sweet unless you provide high-value resources, answers to specific questions, or both.
2. Know when to cut losses
Nothing is more frustrating than spending a lot of time on a prospect that ends up choosing another option. Consider whether persistence can pay off long-term to increase your insurance sales.
This is a lot that comes from experience. However, as a rule, keep your sales contacts to only four key touches (in any combination of email or phone calls).
These messages should provide additional value for every message. Send the fourth message if you don’t receive a reply. This is your final message. Remind them that this offer is only for a limited time, and thank you for taking the time to thank them.
3. Get Referral Rewards
It’s time to get one if you don’t have one. Agents looking to increase their insurance sales should consider referral rewards programs.
Here are seven steps you should follow when starting one:
- Make a list of your goals.
- Choose from a variety of customer referral sources.
- Make an action plan to reach prospects.
- Refer friends.
- Offer valuable resources to clients for them to share with potential referrers.
- Tracking is a way to track where leads are coming in and who’s sending them.
- Remind people to say thank you for referring you to new business.
4. Get proactive with client outreach
You can and should link your insurance activities with social media. Regular updates via email and frequent posts on social media are great for many reasons.
Your brand will be immediately recognizable by your audience as they see your name and logo daily in their feed. It also serves to build trust between customers, old and new.
It is possible to increase your insurance sales by being an expert and staying at the forefront of thought.
5. Polish your website
Your marketing materials (such as flyers, business cards, etc.) should be viewed with a fresh eye. As if you were a new viewer, look at your marketing materials (flyers, business cards, etc.) and your website. As you look at the marketing materials your customers and current contacts will see, ask yourself some questions.
Do you have any colors that will help reinforce your brand? These colors should be included on your website.
Are you making your copy informative and interesting? Your audience won’t pay attention if you only talk about your services and sell 100% of the time.
Are your photos professional looking and appropriate for your industry? For example, if you are a real estate agent, images can often decide if someone asks about your listing.
The most important question is, “Does your website make it easy to find your contact information and get in touch with you?” This is a big problem that can lead to lost leads.
6. Transform Your Energy to Sales
Knowing how to increase your insurance sales is more about having positive interactions with customers than pitching your product. While some marketing tasks must be completed, they can take up valuable time that you could use for client-focused work that requires your expertise.
One simple way to solve this problem is outsourcing or automating your marketing. It is a good place to start: delegating tasks such as email blasts and Facebook posts to a professional team.
Are you interested in learning more ways to increase your insurance sales? We would love to help you make more time for your business marketing, including email newsletters and social media. OutboundEngine is a great tool to help you grow your insurance company.
