Ryan Reynolds Buys Stake In Aviation Gin He Cashes In on Celebrity Liquor Rush.

At first, there was Diddy. After that followed, George Clooney. Then came George Clooney. Ryan Reynolds is getting in on the famous liquor-free pour by purchasing stakes in the distiller craft Aviation Gin.

Reynolds, the 15th highest-paid actor as of 2024, maybe the first famous person to bet on a liquor derived from juniper berries instead of vodka or Tequila. A representative of Reynolds did not want to discuss the percentage of Aviation Gin he acquired or the price of sale other than saying that he is a “significant proprietor.” The Deadpool actor will have the position of a board member and will be an executive director of creative for the brand, although it’s unclear what the role will be.

“About one year ago, I attempted Aviation at first. Since then, I’ve been trying to get into the organization,” said Reynolds, who made an estimated $21.5 million before tax in 2024. He shared this information via an automated email. “I have done this for one obvious reason: This is just the best Gin in the world.”

Virginia Black whiskey; even Channing Tatum has made a bet on vodka.

The purchase of Reynold comes only eight months after another top man, George Clooney, had to sell his Casamigos Tequila for more than 700 million dollars to Diageo in June of 2018. Clooney held a third share of the Tequila brand he founded in 2017 along with businessman Rande Gerber and real estate businessman Mike Meldman. The three of them each put in $600,000in the venture. Clooney will likely earn $233 million from the deal after tax.

However, few are as lucky as Clooney, as the Diddy effect generally fades. A multimillion-dollar exit is highly unlikely if the drink isn’t in the fastest-growing market like Tequila.

“At time’s end, it’s what’s in the bottle,” explained Eric Schmidt, director of alcohol research at Beverage Marketing Corporation.

As per the Distilled Spirits Council, nearly 10 million cases of 9-liter Gin were sold in the United States last year, producing $895 million in revenues for distillers, which is a 0.6 percent decrease over the 2024 figures. Gin sales are dwarfed by vodka sales, which was worth $6.2 billion domestically, as well as American whiskey, which was sold for $3.4 billion worth of whiskey in 2024.

Fans will wait to see if Reynolds starts personally handing out Gin to fans as Tatum did last year. If not, they’re assured of an appearance in the movie in May. Deadpool 2.