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Apple Plans To Double Its Digital Advertising Business Workforce.

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The move raises industry concerns following the launch of privacy guidelines which make it impossible to create ads that are tailored to iPhone users

Apple plans to more than double its workforce within its rapidly growing digital advertising business in less than 18 months after it enacted radical privacy rules that crippled its larger competitors in the lucrative business.

The iPhone maker has about 250 employees per LinkedIn advertising platforms team. On the Apple careers website, it’s looking to fill additional 216 positions, which is quadruple the 56 positions that it had hired in the latter half of 2020. Apple denied the claims. However, it declined to provide any further details.

The digital advertising industry has been apprehensive over Apple’s plans for advertising since the company introduced privacy regulations this year, which have shaken up the market for digital ads worth $400 billion and made it more challenging to customize ads for Apple’s one billion+ iusers Phone .

Since the new policy was implemented, Facebook parent Meta, Snap and Twitter have lost billions of dollars in revenue and a significant amount in market valuations, even though other contributory factors exist.

“It was almost like a global panic,” Jade Arenstein, global service director at Incubate, a South African-based marketing performance firm, was quoted as saying about the impact of Apple’s recent changes.

The once-flourishing advertising business is “incredibly fast-growing”, according to an ad for jobs. The business has grown from a mere few hundred million dollars in revenue in the last quarter of 2010 to an estimated $5bn in the current year, according to research firm Evercore ISI, which expects Apple to be able to grow its $30 billion advertising revenue within four years.

Compared with Google and Facebook and their 2023 revenue from advertising was $115bn and $209bn. For instance, Apple’s business in advertising is small. The digital advertising industry is worried that it will increase due to establishing rules that critics and rivals believe provide it with an advantage.

“Building new ad systems to effectively compete with incumbents with tens of thousands of employees and 10 to 20 years of maturity would normally be an impossible task,” said Alex Austin, chief executive of the ad tech group Branch. “Unless,” he added, “you were somehow able to disadvantage those competitors on your platform.”

Apple has been for a long time the most prominent Big Tech outlier for not taking part in “surveillance capitalism” — the practice of offering customers free services but making money on their data through targeting ads on them.

“We could make a tonne of money if we monetized our customers — if our customers were our product,” chief executive Tim Cook said in 2018. “We’ve elected not to do that.”

However, with Apple having twice the number of developers who can purchase ads on the App Store over the last two years and preparing plans to expand, the critics are seeing Cook taking a significant turn.

David Steinberg, chief executive of Zeta Global, a marketing technology firm, said Apple had been “Machiavellian” and “brilliant” in implementing privacy regulations that required rivals to revamp their advertising infrastructure while creating an opening to fill the gap.

“They could build out (their advertising business) dramatically (and) the ‘air cover’ is they are protecting the consumer’s privacy,” said the researcher. Added.

Apple did not comment on its long-term plans. The job advertisements tell prospective employees that the company’s goals are nothing more than “redefining advertising” for a “privacy-centric” world.

The 216 positions Apple wants to fill are managers and designers of products, in addition to data engineers and sales experts.

An advertisement for an engineer, released on August 24, is a reference to “Apple’s most confidential and strategic plans” and explains how the company plans to “build the most secure technology-driven, technologically sophisticated . . . Supply (Marketplace) Platform and Demand Side Platform”.

These are the core aspects of an ad tech company that allows advertisers to purchase and sell ads across multiple exchanges, possibly advertising in mobile applications downloaded through the App Store. Apple may be able to consider apps for mobile “first-party” data because all activities take place on the iPhone, which is in line with its privacy regulations which ban third-party apps’ contentful monitoring of users.

The positions are predominantly located in the US. However, there are at least 27 roles in Europe and 12 in China and 12 in India and four located in Japan, as well as two positions in Singapore.

“That’s a giant team — that’s bigger than most small companies,” Arenstein said. Arenstein. “Wherever there is smoke, there is fire, and that’s some smoke.”

Apple has never been averse to advertising by itself. Its CEO Steve Jobs even tried to create an in-app advertising business in 2010, so that iPhone apps would remain completely free. Cook is against how personal information is purchased and traded by opaque third parties without iPhone users’ consent.

Yet, Apple set the rules regarding how advertisements should function and later expanding into this very subject is seen by many as unsatisfactory.

At the moment, it’s more secure — in terms of the economy of surveillance using an Apple phone over one that is a Google phone, as Google has designed its products to support surveillance, while Apple isn’t, in its essence, an advertising firm,” said Claire Atkin co-founder at Check My Ads, a surveillance agency. “But if Apple suddenly delves into that realm, they won’t have a that competitive advantage.”

Apple might be putting its image at risk if regulators and consumers oppose its privacy claims which have been a significant part of the recent iPhone campaigns. If the argument prevails, Apple would have an unobstructed runway.

Margo Kahnrose, Chief Marketing Officer at Skai, an omnichannel advertising platform, has said that she believes it “makes absolute logical sense” for Apple to develop its advertising network, following the lead of Google, Facebook and Amazon.

Adtech’s power has, she explained, for a long time been flowing from the decentralized “open web” to “walled gardens” run by one company that can control how ads are purchased and served, as well as how they are measured and tracked.

“The world has been unnerved by Apple’s ambitions for a long time,” she said. “There are a few companies that have vast quantities of power, and Apple is the one that is sleeping.

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When Should You Hire A Life Coach? 5 Things To Know

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Life coaches play an important role in the life of many people, but still, the concept is new for others. It is undeniable that they play an important role in life because of the kind of support and mentorship they offer. Hence, if you ever need to reach out to a professional coach, you should not hesitate or shy away from putting such a need forward.

Apart from the basic decision-making capability, a life coach Melbourne can help you to figure out various things that are helpful at different life stages. You cannot do everything on your own in life; having someone with an alternative opinion will benefit you in various ways.

You might be confused about the right time to hire a life coach. So, you can consider hiring a life coach whenever you feel the following.

1. A Lost Feeling With Nowhere To Go

Source: coactive.com

There are many instances in life where you will feel lost in your daily life and feel like you don’t have anything to do or anywhere to go. It is common with young adults during this time; they have many things and thoughts on their plate. When you hire a life coach, they will help you find a way amid your thoughts and help you escape the confused state.

Also, if you think you are walking in an endless tunnel, the coach will help you understand yourself and the things you like, followed by those you don’t. Whenever you want to begin something new or let go of something old, the kind of support that you seek will be provided by a coach.

2. You Are Entering The Self-Doubt Stage

There comes a hard stage in life when people begin to overthink, and their highly emotional state leads them to enter the stage of self-doubt. When you begin to doubt yourself, you need to get reassurance for the same, which helps clarify the present situation in life. Deep down, people tend to know what they want but are confused due to many factors which further push them into a vacuum.

Also, suggestions and recommendations pouring in from all spheres further worsen the situation. Instead of doing anything better, such things harm a person’s personality, and they may reach a position where they cannot decide anything for themselves. In such a situation, you need a life coach to help them realize their dreams and opt for ways to help them reach the set goals and objectives.

3. Lack Of Planning And Implementation

Source: forbes.com

Another hint that you need to know your need to hire a life coach is when you feel there is a lack of planning and implementation. It can be due to any distraction, but the main thing is that you lack the effort needed to meet the goals or objectives you have set for yourself. Having a goal is good but useless if you don’t know how to achieve it.

The life coach can help you with the much-needed guidance that will help you create an action plan to move from where you are and reach the place you have set for yourself.

Many potential people have excellent creative skills, but because of their overthinking and lack of confidence, they tend to give up on this side of theirs. It is the worst that anyone can do with themselves; hence, whenever anyone feels like drowning, a life coach should be reached out. Not only do they help act as a ray of hope amid the darkness, but also, their experience is something that everyone can learn from.

4. Looking For A Career Or Field Switch

Often, there are times in life when people get bored with their routine or feel the absence of that spark, making them feel the fear of competition around them. Also, staying unemployed for a long time pushes them to stay where they are, and they tend to lose interest in everything they once enjoyed or loved.

When you want to break out of your lifestyle and want to do something else, you will get everything you need from the help of a life coach. Whether you want an entirely new business line or want to switch your professional field, the coaches will help you cater to your mind. It is the stage when you need rock-solid support, and the coaches will help you get it in every possible step.

It is a big thing, and having various things in your head is fine. So, you need not avoid it. Doing so can take a toll on your health and, further, worsen your physical and mental well-being. It is better to hire a professional before you worsen your condition and consider the same thing later on.

5. Becoming Forgetful, No Follow-Ups, And Procrastination Mode

Source: prevention.com

When you spot an unusual thing about yourself, like when you begin forgetting your routine activities, it means something is wrong. Many people forget things out of habit, but you should pay heed to it if it is a sudden habit. You need to realize the responsibility, and when you need an external factor for the same, the best way is to go for a life coach.

Also, if you want someone who can help you with your accountability, a life coach is the one who can help you. There are some important obligations that you need to fulfill and help you with the daily dose of motivation. These professionals are the best source for the same.

Also, if you want to focus on your habit of becoming a procrastinator, they will help you. As a procrastinator, you will feel stuck and never move a step toward what you seek. You must have a schedule, consistency, perseverance, and do things on time. Your coach will have everything covered and will never make you feel alone.

Conclusion

You should always seek help when you need it the most. Seeking the assistance of a life coach is a sort of help that will not only shape you into a better human but also help you develop habits that will stay with you for a long. It is a cycle. The way someone helps you will help you inspire the people around you, and they can reach out for help too. It is nothing bad to reach out to a life coach, as they will certainly help you somehow.

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How to Find the Best Trucking Dispatch Software Solution for Your Business

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Trucks are an important part of any successful business, and with trucking dispatch software, you can maximize the efficiency of your fleet’s operations. But how do you find the best trucking dispatch software solution for your business?

In this blog post, we’ll explore the different options available, and help you make the right decision for your needs. So buckle up and join us on this journey to finding the perfect truck-dispatching partner!

Benefits of Trucking Dispatch Software

Trucking dispatch software can be an invaluable tool for logistics solutions in the trucking industry. It enables operators to monitor and manage their fleet in real time and use the software to efficiently optimize vehicle routes and fleet performance. This makes it easier for businesses to save time, reduce costs, and improve customer service.

The advantages of using trucking dispatch software are numerous, some of which include:

  • Improved Efficiency: In the trucking business, one of the primary goals should be making sure deliveries arrive on time and without issues. This is where an efficient dispatch system can help. With features like route optimization, automatic driver reminders, real-time GPS tracking, load scheduling, as well as automated billing capabilities that simplifies invoicing—trucking dispatching software helps increase efficiency throughout the entire process ensuring deliveries reach their destination on time with no delays or issues along the way.
  • Increased Profitability: The main goal of any business is to make a profit. Truck dispatching software helps maximize profits by reducing operational costs associated with fuel consumption and labor costs while increasing efficiency—thereby ensuring maximum profitability in a competitive market.
  • Better Customer Service: A key aspect of any business is how they interact with their customers. With accurate shipment tracking capabilities that provide real-time updates regarding order status, customers will know when their orders will arrive which enhances customer satisfaction levels. Additionally, with automated reminders to drivers about upcoming deliveries helps minimize delays caused due to human error or other unforeseen circumstances.

Features to Look for in a Trucking Dispatch Software

The right trucking dispatch software solution can play an integral role in helping trucking fleets manage their operations, schedules, customer relationships, and other general operational activities. Nevertheless, finding the best solution for your business requires careful consideration of the essential features you should expect from such software.

Firstly, it should be user-friendly and allow for complex fleet operations to run smoothly with accuracy and speed. This means the interface should be straightforward to use and adaptable with customizable dashboard elements that provide a response to your specific needs. Secondly, it is important to look for a platform that offers customer relationship management (CRM) capabilities with automated order entry and real-time communication—allowing drivers and customers to remain connected while they are on the road. The ability to track drivers’ locations in real-time will also help businesses keep their fleets running more effectively by ensuring there are no issues with deliveries or time management during routes.

Additionally, you should consider looking into fleet management features such as:

  • Load tracking capabilities that allow you to optimize load capacity;
  • Live scheduling tools;
  • Route planning tools;
  • Vehicle maintenance reports;
  • Document integration tools;
  • Fuel management features;
  • Document scanning technologies;
  • GPS tracking/geo-fencing abilities;
  • Driver scorecards/performance reporting tools;
  • Plus optimized analytics reporting abilities.

Having such powerful features at your fingertips will give your business better control over fleets’ performances with improved visibility and efficiency in daily operations—ensuring effective customer relationships and better overall service delivery in your business.

Tips for Choosing the Best Trucking Dispatch Software

Source: ratings.freightwaves.com

Choosing the right trucking dispatch software for your business can make a big difference in productivity, efficiency and profitability. Here are a few tips to help you find the one that is best suited to your needs.

  1. Decide what kind of dispatching system you need. Some solutions are better suited for large companies with hundreds of trucks or different routes while others work equally well for smaller operations with only a few vehicles or short hauls. You should also consider other features such as customer service tools, accounting tools and GPS integration which can provide you with real-time insights into your operations.
  2. Consider the pricing structure of the software. Depending on how much you plan to use it, pricing can vary widely between different solutions. It’s important to make sure you find something that will fit within your budget without missing out on necessary features for managing your fleet efficiently.
  3. Check out user reviews from other customers who have used the software before making a final decision. This gives you an idea of how intuitive and reliable the solution really is before committing to it. Look especially at overall customer satisfaction ratings so that you can be confident about picking the right product for your business needs.
  4. Look for a product offering easy implementation so that there is minimal downtime when transitioning from one solution to another. A good provider will provide simple installation procedures along with full training and support to ensure that your team can get up and running quickly and easily with any new technology they may need to use in conjunction with their trucking dispatch system.

Advantages of Using Trucking Dispatch Software

Source: detrack.com

It has become an important tool for businesses in the transportation industry. The right dispatch software can make all the difference in your efficiency, cost savings, and customer satisfaction. It’s essential to understand the advantages of using trucking dispatch software before you decide on one for your business.

Using a cloud-based solution also allows you to access vital data anytime which makes it easier for companies to allocate resources efficiently and keep up with changes in market conditions as they arise. This ensures that customers are always provided with accurate information allowing them to monitor progress without interruption. The end result is a much smoother operation which translates into improved customer service overall.

With so many advantages offered by trucking dispatch software it’s not difficult to see why so many businesses are making the switch from traditional systems toward digital solutions like this one!

Conclusion

Finding the best trucking dispatch software solution for your business requires researching different options and weighing features against price. Ultimately, the best trucking dispatch software will be tailor-made for your trucking business’s individual needs.

Think about what functions are essential to running your business in the most efficient and cost-effective way, then take time to research various products and services. Ensure that you read customer reviews and look out for any information that speaks to product reliability and customer service.

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What Are Self-Service Kiosks & 9 Ways They Can Benefit Your Business

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Self-service kiosks have become popular these days. Various businesses use these devices to make their tasks more convenient. The benefits they provide are numerous. In this article, we will discuss them in detail. Self-service kiosks are the future of businesses. The primary reason behind it is that they help reduce the load of handling loads of customers.

Every company should adopt new technologies to boost its growth. If you remain stuck in the older ones, customers might find another business. The self-service kiosk machine uses new and advanced technology, and therefore, it is an excellent device that might suit your business needs.

These devices offer customers whatever service they need without any problems. They do these tasks effectively and efficiently. That is why more and more companies are now using these machines to improve their performance.

Before buying these machines for your company, it is essential to understand their uses. They should match your company’s needs. Otherwise, you won’t achieve your business goals quickly. We are here to help you. Keep reading this article till the end to know more about self-serve kiosks and why. Let’s start without any delay.

What Are Self-Service Kiosks?

The primary purpose of a self-service kiosk is to provide services to customers without anyone’s need. For instance, people can buy tickets with these devices by following the procedure. Many restaurants and hotels also use these machines to offer quick services to customers. As a result, more people like to visit hotels and restaurants.

Every company needs to focus on the customer’s needs and demands. A business can’t achieve growth without attracting more people. Using self-service kiosks can increase the chance of getting more attention. You can build a successful enterprise by incorporating the right technology.

What Are The Advantages of Using Self-Service Kiosks?

As the term suggests, these machines don’t need human intervention. The advantages of using them are as follows-

  • Save costs: The most significant reason to consider self-service kiosks is that they help reduce costs in a business. As they do various tasks independently, you don’t need to hire more employees. Customers can directly get the services they need by using them.

Hiring more employees means increasing the overall costs. If you want to save money, you should consider buying these devices. They might also offer you more than the employees.

  • Enhance efficiency: Efficiency in a business is only possible when you have a fantastic team to handle customers. Sometimes, it becomes for a company to increase efficiency in their work. In this situation, it is crucial to find out new solutions.

These machines help many companies get back on track and provide the best for their customers. People can use them anywhere and anytime. So their overall experience is much better than before.

Companies can concentrate on other tasks while these devices work independently. This way, enhancing efficiency in a company becomes convenient.

  • Satisfy the employees: It might seem strange, but you can increase employee satisfaction by installing self-service kiosks. Well, nobody wants to do mundane things in a business. If these machines handle these tasks, they might be happy doing other things. As a result, employee satisfaction will increase in no time.

Source: hexnode.com

It is essential to keep your workers happy in a company. So, you must consistently enhance their experience to get good results.

  • Increase your sales: Many companies consider self-service kiosks for their marketing campaign. These machines attract many consumers because they can buy products using discount coupons. People need affordable and quality products and services. Once you provide them with the same, you can expect more sales. It will continue to rise in the long run.

Before using these machines in marketing, you should always research what is best. Some businesses make haste and fail during the process.

  • Quick return on investment: Companies aim at achieving a high return on investment to identify their growth in the market. Self-service kiosks are also helpful in achieving a return on investment quickly. More sales mean better growth and return on investment.

Different businesses in the market are improving their return on investment by using these machines. One can transform the overall performance quickly by using the right strategies and techniques.

  • Enhance communication with customers: You might already know the importance of interaction with consumers in a company. It impacts your business growth in many ways. That is why you need to implement the best techniques to succeed.

Source: mactrongroup.com

Self-service kiosks are beneficial because customers can connect directly with businesses. It gives both companies and consumers the convenience of interacting. You don’t need extra effort to share the updates with your audience.

  • Customer satisfaction is possible: Nowadays, people need those machines that satisfy their needs quickly. Companies can offer self-service kiosk machines to satisfy their customers. They can get whatever product or service they want instantly without any issues. The best thing is they don’t need to depend on anyone for the same

Digital technology has always been successful in giving the best experience to everyone. These machines are also gaining attention because of their excellent results.

  • No security risks: People are always hesitant while sharing their information with others. Hacking has become prevalent these days. It is high time that companies need to protect customers’ data.

Self-service kiosks are suitable for protecting the data of customers. They don’t need to worry about hacking as these machines are safe to use. It is one of the reasons why companies consider getting these devices.

Self-service kiosks are the best devices for analyzing customer actions and getting feedback. This way, you can find ways to improve your customers’ experience.

The Bottom Line

Self-service kiosks are new in the market. However, the experience after using them for your business will be exceptional. We hope this article helped you understand the importance of using these devices. A little bit of research is essential when it comes to making such decisions.

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