Your small-scale business is in the growth phase. Perhaps, the growth has been slowing down. Maybe you’re working towards the five-year target and intend to acquire investors or acquire. Perhaps you’re not equipped with the experience required to achieve a crucial business strategy. In general, at these points, a small-sized business might need to find a board of advisors.
Being an ICD.D certified corporate director and CEO of a tech company that has been a member of advisory committees (and fiduciary board) for over 20 years, I’m convinced that most small companies do not have enough time to establish an advisory board established.
Advisory boards have more impact when helping a business in its early stages expand, develop and improve profitability over a larger company that is firmly rooted in its methods. Additionally, their composition and compensation arrangement make their structure less binding and easier to put in place for startups or smaller companies.
Although most business owners are aware that, unlike a board of directors, the advisory board does not have any legal obligations to its stakeholders, many do not think that being free of obligations of fiduciary responsibility can provide access to a pool of prominent business executives. Many business leaders would prefer to stay clear of the PR, reputational and legal risk that comes with the directorship of a startup but want to share their experience and connections with businesses they feel is worthwhile. With fewer formalities and fewer liability risks, advisors can provide information, advice, and even practical tips on everything from operations to human resources.
As advisory boards are created by the management team and the CEO to help a company meet its needs at a particular stage of its development and development, they don’t have to be of a certain size. My company’s advisory committee has been a mix of two to four advisors based on our goals for strategic development at the time and the expertise we were looking for, and the people in our list of candidates.
Advisory boards don’t need to adhere to a certain period. Many small companies and members of advisory boards prefer lengths between one and two years, which is enough time to fully know a company’s needs and assist in achieving its goals. However, advisory boards can be enlarged, reduced, or replaced according to changes in the needs of a company.
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In addition, the compensation of advisory boards can be a discretionary expense, making the board less costly for small-sized firms. Advisors provide their services at no cost, and as the company grows, they will move to a fiduciary position. To engage in more lengthy meetings, companies can pay a monthly or per-meeting fee, pay for expenses related to meals and travel, or even provide an equity stake in exchange for greater participation.
With the fundamentals of advisory boards mastered, we’ll look at five important ways that advisory boards could assist small-scale startups:
1. Business Expertise
As founders, it’s easy to be overwhelmed by your head in the initial few years of running a business. Even with a solid management team and a network of experts to talk to, you’ll lack understanding and expertise as you take on new issues and opportunities.
By regularly identifying the areas that your business is lacking in the early stages of sales strategy and family governance and succession planning, as well as regulatory compliance and compensation structures, etc.–you can seek advice from experts to fill in the gaps and develop your expertise in these areas, thereby enhancing the growth of your company and your leadership capabilities.
2. Credibility
This is particularly important for entrepreneurs and businesses that are new. Working with knowledgeable and well-respected, dependable advisers who are sector or industry experts can increase trust and confidence among vendors, investors, customers, employees, prospective candidates, and the general business community. Their involvement in your company can be a sign of trust, which can boost reputational and public relations value.
3. Network Expansion
Startups are demanding energy and time, which can mean placing networking off the agenda. However, networking is essential to give a new boost to business.
Senior business executives who serve as advisory board members have a long tradition of sharing their expertise within their networks, resulting in a broad number of top-quality business contacts. They can utilize their network to connect you with subject-matter specialists, trustworthy vendors, carefully screened employees, Strategic partners, and even potential financial funders, increasing your company’s visibility within business circles.
4. Rigor
In many businesses, especially startups, speed is a key element. Minimal viable product. Fast and rash, breaking things. You can make mistakes faster. You’ll see the picture.
While this attitude can be a catalyst for expansion, it’s not compassionate. Over time, it could be detrimental when things go wrong and technical debt builds up, and customer service is hampered. A well-run advisory board requires companies to reflect and report on, discuss their decisions and be open to other or opposing viewpoints, and challenge their assumptions. It helps businesses achieve a balance between short-term goals and long-term viability.
Being accountable is not just a way to increase the rigor needed for long-term success and a healthy lifestyle but also encourages the creation of more ethical products and a better customer experience.
5. Representation
Representation does not require any economic reasoning but putting too excessive emphasis on the benefits of economic diversity, which is commonly used in business, can be a huge problem because it tends to overlook the issue of inequality.
Many small-scale businesses struggle to create the required diversity of their workforce, which limits their ability to grow, innovation by learning from cultural diversity, and critical self-assessment and compassion. Although diversity in advisors is crucial as a whole, however, it can also combat homogeneity and make leaders accountable for the diversity targets and programs.
Make your business stand out by having an advisory board set up before you start to reap the benefits of the ways it can shape the vision of your business and take you to the next stage of business, not just quicker but with greater precision understanding and proficiency.