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Four Steps to Create a Strategy in an Uncertain Environment.

Nebojsa Vujinovic



We live in uncertain times, it is obvious. The Covid-19 pandemic and the conflict in Ukraine have all caused unprecedented disruptions over the last few years. And the chaos is not likely to end soon. Companies face many challenges, and it is nearly impossible to plan for their future. This volatile environment demands a new strategy.

Is it worth trying to predict what is unpredictable? Uncertainty can be a source of risk but also opportunity. If handled correctly, uncertainty can allow organizations to expand beyond their existing business and possibly in unexpected directions.

These magic words are “handled correctly.” To transform a world full of uncertainty into one of possibility takes a shift in perspective and a different mindset from business leaders. Companies need a new approach to strategy development. It involves looking beyond what the company can do and imagining what it can do. Then, doing what is necessary to make it possible, even if it means going against established patterns and assumptions.

Strategy Rethink:

  • It is crucial to have a clear customer view when designing a strategy. What do your clients want? Instead of creating endless customer profiles, companies need to consider each client’s wants. This is the “job to do,” as Taddy Hall and Karen Dillon stated.
  • It is equally important to involve the whole organization in strategy development. This is not a task that a single corporate strategy team can do. Companies should instead draw upon the flexibility of an adaptable company to generate ideas and find solutions. It is essential to have the right skills at the right places within an organization. However, interactions between people are more important than individuals.
  • The process of revising and developing strategy should continue. The outcome you desire to achieve is what military strategists refer to as the commander’s intent. After that, the system should be continuously revised and adjusted. The goal of an army context may be to conquer a hill. However, the strategy for reaching that goal is fluid. For example, the process is not to cross the bridge and take the mountain. The bridge may be gone by the time you reach it. Your path to achieving your goal must change to reflect the realities of the ground. In the same way, businesses should not set their goals in advance but define them. Instead, they should draw on the knowledge they have gained along the way and the collective genius of the company.

Companies can thrive in a rapidly changing, fast-paced, and increasingly global marketplace by using this new strategy. Based on my experience in supporting companies, I recommend a four-step approach.

1. Find the big question.

First, you need to ask the right question. This is the question your strategy will attempt to answer. Jerry Porras and Jim Collins talk about big hairy, audacious goals. I enjoy thinking about big fuzzy, bold questions.

Your business should have a vision that expands its value, and that is the big question. It’s not only permissible but encouraged to dream. Customers’ problems and wishes are a crucial source of inspiration. These desires change all the time. Instead of predicting what customers want, it is better to ask them about their problems and frustrations and then work tirelessly to solve those problems. For new ideas, you can also ask your employees, investors, local governments, communities, and, naturally, your employees.

Sometimes the ideas you are looking for may already exist, but it is possible to dismiss them as too far from current operations. Recently, I led a consulting project with a large international airline. For years, they had known that customer demand was more fluid and volatile than it used to be. Due to the limited flexibility that major airlines have, the industry’s flights are generally scheduled with only two fixed schedules per year. Instead of finding a solution to the problem, such as offering one or two more flight schedules per year, we asked the radical question: “How do we offer flights on demand wherever and whenever a customer wishes to fly?”

On-demand flights were not a new idea. It had been discussed on several occasions previously but was dismissed because it was too far from the company’s core business and existing capabilities. The airline is known for regular flights on fixed schedules, just like any other major airline. Many people knew that on-demand flights could create new value. The question of how to make it happen was too complex, too complicated, and too bold for the current mindset of the airline.

2. Reduce it.

Next, you can break down the strategic question into more minor questions that relate to different aspects of your business or operations. This will allow you to anchor your strategy-devising efforts within the company. This also allows you to draw inspiration from outside of your industry. These brainstorming exercises, such as the one described by Hal Gregersen, can be beneficial. The emphasis here is on asking new questions and not searching for answers.

We ran the big question through various functional teams of the company to find out what they thought. This included crew scheduling, network management, crew scheduling, etc. They often replied to our suggestion of on-demand flights with “No way!” We asked them why. We were surprised to learn that they told us the details of what an airline needed to do to make it possible.

Do you see the trick? Instead of trying to win teams over, ask them why they don’t believe it is possible. It’s easier for people to answer this question, and often they have other ideas that you didn’t know about. Even better, it’s fun to take an idea everyone believes is absurd and go for it. This is how creativity comes alive.

This exercise resulted in a collection of sub-questions grouped into subject areas. One sub-question that came out of the discussion about on-demand flights was: How can we spot patterns in demand for flights and adjust capacity and prices accordingly? To put it another way, how can the company move the various activities related to yield management — without the which on-demand flight would not be possible from a business perspective — up to the next level.

3. Get creative.

Next, you will need to answer each sub-question. Then you can start brainstorming ideas and strategizing. You no longer need to think about the sub-questions, adjust them or ask questions if they are missing. Instead, you look for strategic ideas. Inspiration can come from both within and outside the organization. Look at top performers in your industry.

This was especially useful when working with an airline. No external examples were available for the strategic question of offering on-demand flight services. This was because none of the competitors provided such a service. We found many instances when we examined the sub-questions. Many young companies were able to forecast customer demand and adjust prices accordingly for other transportation modes, like buses, in yield management. Inspiration also came from different industries. Today’s fashion industry is fast-paced and renews its collections 12 times per year. This contrasts with the regular spring/summer/fall/winter schedules that were once the norm (like those used by the airline industry).

4. Find the best option.

Finally, determine which of the strategic options presented in the previous step is most effective in addressing each sub-question. We recommend that you first decide what success looks like for your process, then compare the new solution to the current one. Once the alternative solution is superior to the current one, you can abandon the old method. This should be done not only once but every time the market changes.

Your strategy can suffer if you continue to challenge existing solutions. Ask yourself these questions about each step: Does this contribute to our true value proposition?” Are we able to do this? This is the point: You should only do those things that you can answer both questions. You can either outsource or acquire everything else or start your own business.

The sub-question about improving the airline’s yield management was answered by realizing that the company could significantly enhance this area by working closely with a retail travel startup with exceptional capabilities in forecasting demand and anticipating how airlines would respond to pricing and capacity. In reality, the startup was a competitor to the airline in selling airline tickets. Therefore, the best strategic option was to buy a portion of the startup and outsource some of its yield management for on-demand flights. The airline eventually delegated several yield management-related activities and a wide range of exciting developments based upon artificial intelligence (AI) to its new partner.

Take a look at the skies.

Companies often get too focused on their capabilities when developing strategies. They focus too much on what they do well and could do better. We encourage companies to look up, be creative, and explore even the most absurd ideas. You might be surprised at how profitable a statement that you thought was impossible or too expensive suddenly becomes feasible.

Hi, my name is Nebojša, and I've been involved in digital marketing for over 15 years. I've written for various websites, covering a wide range of topics. I'm particularly interested in subjects like technology, gaming, app development, and I also have a passion for automobiles. Additionally, I work on SEO optimization. In my free time, I enjoy reading, walking, traveling and spending time with my wife and daughter.

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Professional Partnerships: The Role of Escorts in the Business World




In todays fast-paced and competitive business world, professional partnerships have become increasingly crucial for success. One often overlooked but important aspect of these partnerships is the role of escorts.

These individuals play a multifaceted role in facilitating business interactions and promoting corporate relationships. From accompanying executives to important meetings and events to providing language and cultural support in international business dealings, escorts can significantly enhance the effectiveness and efficiency of professional collaborations.

This article aims to explore the various ways in which escorts contribute to the business world and highlight the valuable services they provide to companies and individuals alike.

The Importance of Professional Partnerships

Professional partnerships play a vital role in the business world, providing companies with the opportunity to collaborate and network with other professionals to achieve mutual goals.

Escorts, in particular, play a unique and important role in facilitating these partnerships, offering support and guidance to individuals navigating the corporate landscape. By forming strong partnerships with escorts, businesses can gain access to valuable resources, connections, and expertise that can help them succeed in their industry.

These collaborations not only enhance the reputation and credibility of a company but also can lead to increased opportunities for growth and expansion. In todays fast-paced and competitive business environment, establishing professional partnerships with escorts can make all the difference in achieving success.

Understanding the Role of Escorts in the Business World

Understanding the role of escorts in the business world involves recognizing the unique and important ways in which these professionals support and enhance various aspects of corporate operations.

Escorts play a vital role in facilitating business meetings, conferences, and events by providing logistical support, aiding in networking opportunities, and ensuring smooth communication between parties. Their ability to navigate complex social dynamics, offer discreet assistance, and maintain a high level of professionalism make them indispensable partners in the fast-paced and competitive business environment.

By understanding and leveraging the expertise of escorts, businesses can optimize their operations, enhance their reputation, and achieve their strategic objectives with confidence and efficiency.

Building Trust and Relationships with Escorts in Business

Building trust and relationships with escorts in business is essential for creating successful professional partnerships. Establishing a strong rapport with escorts can lead to mutually beneficial collaborations and enhanced productivity.

By cultivating open communication, respect, and understanding, businesses can foster long-lasting connections with escorts that can propel their success. Building trust involves transparency, honesty, and reliability, while developing relationships requires empathy, teamwork, and a positive attitude. Taking the time to truly connect with escorts on a personal level can lead to a deeper understanding of their needs and preferences, ultimately leading to more effective partnerships.

In the fast-paced world of business, nurturing these relationships can set businesses apart and result in lasting success.


In conclusion, professional partnerships with escorts can play a valuable role in the business world. By providing companionship, discretion, and networking opportunities, escorts can help professionals navigate the challenges of work and personal life.

Whether it be attending events, social gatherings, or simply offering a listening ear, escorts can provide valuable support to individuals seeking to navigate the demands of a competitive business environment. In cities like London, where opportunities for networking and socializing abound, having a trusted escort in London by one\’s side can make a significant difference in achieving success and maintaining a balanced lifestyle. Ultimately, professional partnerships with escorts can offer a unique and beneficial experience for those looking to enhance their professional image and connections.

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6 Key Metrics for Measuring Delivery Performance

Verica Gavrillovic



Ensuring efficient and timely delivery is crucial for businesses to maintain customer satisfaction and operational effectiveness. But how do you measure delivery performance effectively? In this post, we’ll explore six key metrics that provide valuable insights into operations. These metrics help businesses identify areas of improvement, streamline processes, and enhance overall performance.

1. On-Time Delivery Rate

On-time delivery rate is a critical metric that measures the percentage of orders delivered on or before the promised date. This metric is essential for assessing the reliability and efficiency of your system. The on-time delivery rate reflects your ability to meet customer expectations and commitments. High on-time delivery rates indicate that your logistics processes are well-managed, leading to satisfied customers and repeat business. Utilizing shipment tracking software can significantly enhance your ability to monitor and improve this metric.

To calculate the on-time delivery rate, divide the number of on-time deliveries by the total number of deliveries and multiply by 100. This metric can be tracked over different periods to identify trends and patterns in delivery performance.

2. Order Accuracy

Order accuracy measures the percentage of orders delivered without errors, such as incorrect items or quantities. High order accuracy is vital for maintaining customer trust and satisfaction. Accurate orders prevent customer dissatisfaction and returns, which can be costly for businesses. Ensuring high order accuracy demonstrates a commitment to quality and attention to detail, enhancing your reputation in the market.

3. Delivery Time

Time measures the average time taken to deliver an order from the moment it is placed until it reaches the customer. This metric is crucial for evaluating the efficiency of your process. Short delivery times are often a competitive advantage, especially in industries where speed is a key differentiator. Analyzing delivery time helps identify bottlenecks and inefficiencies in the delivery process.

4. Delivery Cost

Cost is the total expense incurred to deliver an order to the customer. Managing delivery costs is essential for maintaining profitability while ensuring efficient delivery. High delivery costs can erode profit margins, making it crucial to balance cost-efficiency with service quality. Understanding delivery costs helps in making informed decisions about pricing and logistics strategies.

5. Customer Satisfaction

Customer satisfaction is a qualitative metric that measures how well your delivery service meets customer expectations. High customer satisfaction is indicative of a successful delivery performance. Customer satisfaction drives repeat business, positive reviews, and customer loyalty. Measuring this metric provides insights into the overall effectiveness of your delivery operations from the customer’s perspective.

6. Return Rate


Return rate measures the percentage of delivered orders that are returned by customers. A high return rate can indicate issues with product quality, order accuracy, or customer expectations. The return rate is a crucial metric for understanding customer satisfaction and the effectiveness of your order fulfillment process. High return rates can signal problems that need to be addressed promptly.


By regularly monitoring these six key metrics, businesses can gain valuable insights into their delivery performance, identify areas for improvement, and implement strategies to enhance efficiency and customer satisfaction. Effective delivery performance not only boosts operational efficiency but also strengthens customer relationships and drives business growth.

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Business Communication Tips ─ Effective Strategies for Success

Anita Kantar



Effective business communication is essential for fostering a productive and collaborative work environment. Ineffective workplace communication costs U.S. businesses $1.2 trillion annually. Therefore, mastering communication skills is crucial for reducing misunderstandings and promoting efficiency.

Clear and concise communication ensures everyone understands their roles and responsibilities. Techniques like active listening and message delivery improve engagement and collaboration. Prioritizing skills such as problem-solving and time management enhances overall communication, leading to better business outcomes.

Improving communication skills can be learned and mastered with the right approach. Techniques such as asking for feedback and fostering an environment of open dialogue can significantly improve team dynamics and overall productivity. Effective communication not only boosts engagement but also encourages creative thinking.

Fundamentals of Effective Communication


Effective communication is crucial for successful business interactions, involving clear channels, the impact of nonverbal cues, and the importance of active listening and feedback.

Understanding Communication Channels

Communication channels are the mediums through which messages are conveyed, such as emails, phone calls, and face-to-face meetings. Choosing the right channel can significantly affect the clarity and reception of the message. For instance, sensitive topics often require in-person discussions to convey empathy and enable real-time feedback.

“Leveraging digital platforms efficiently can bridge geographical gaps and streamline business processes, but it’s crucial to maintain personal connections and human elements in these interactions,” according to London based CT Group.

The Role of Nonverbal Communication

Nonverbal communication involves body language, facial expressions, gestures, and tone of voice. These nonverbal cues can reinforce or contradict what is being said, thus impacting the message’s effectiveness.

Body language, such as posture and eye contact, can convey confidence and engagement or disinterest and uncertainty. Facial expressions provide immediate feedback and can help establish trust and rapport. The tone of voice, including pitch and volume, adds emotional context, making the delivery of the message more impactful. Understanding and appropriately using nonverbal communication strengthens overall communicative clarity and effectiveness.

Active Listening and Feedback

Active listening is the process of attentively hearing and understanding what the other person is saying, as well as providing thoughtful responses. It involves full concentration, avoiding interruptions, and reflecting on what has been communicated.

Effective listening skills are critical for understanding the speaker’s perspective and building rapport. Feedback, both verbal and nonverbal, completes the communication loop by showing acknowledgment and understanding. Constructive feedback should be specific, timely, and delivered with empathy, focusing on behavior rather than personal attributes. By fostering a dialogic atmosphere, active listening and feedback enhance mutual understanding and collaboration.

Furthermore, CT Group advises that “regular feedback and open dialogue can transform team dynamics, fostering an environment where innovative ideas thrive.” This aligns with the article’s emphasis on creating feedback loops and encouraging open communication to enhance team engagement and productivity.

Improving Workplace Communication


Effective workplace communication is fundamental for fostering strong relationships, managing conflicts, and enhancing team engagement. By utilizing the right tools and strategies, teams can communicate more effectively, which leads to improved collaboration and productivity.

Fostering Team Collaboration

Fostering team collaboration requires a balanced approach that encourages open dialogue and mutual respect. One effective method is to schedule regular team meetings where all team members can voice their opinions.

One-on-one meetings are also crucial for addressing specific concerns. To make these interactions more engaging, using collaboration tools like Slack can facilitate instant communication and document sharing.

Creating team-building activities, like workshops or problem-solving sessions, can strengthen relationships and improve overall teamwork. Encouraging team discussions and giving every member a chance to participate can aid in building a cohesive team culture.

Managing Conflicts and Misunderstandings

Conflicts and misunderstandings are natural in any workplace but managing them effectively is key. It’s essential to establish clear communication strategies that outline how issues should be addressed.

Active listening plays a significant role in resolving disputes. Encouraging team members to express their concerns openly and honestly can help mitigate tension.

Using mediation techniques where a neutral party helps facilitate the discussion can also be beneficial. Setting up communication training programs can equip employees with the skills needed to handle conflicts proactively.

Tools and Strategies for Team Engagement

Engaging a team requires deliberate and creative communication strategies. Communication tools like Slack can keep everyone connected and informed. Polling tools and ranking tools can make meetings more interactive by soliciting feedback and opinions from team members.

Regular employee engagement activities such as brainstorming sessions and workshops can foster a collaborative atmosphere. Encouraging the use of emojis, gifs, and one-word descriptors can add a layer of informality that makes interactions more enjoyable.

Implementing communication training sessions can help employees understand the best practices for delivering messages effectively. Creating a feedback loop where team members can offer insights on processes and communication can further enhance overall team engagement.

Crafting the Message


Effective communication is crucial in the business landscape. This section will discuss key strategies such as ensuring clarity in written and verbal communication and tailoring messages to the audience to avoid misunderstandings and foster better engagement.

Effective Email Communication

Emails are a cornerstone of business communication. Clear and concise language is essential in emails to prevent any misunderstanding. Word choice should reflect professionalism, with a focus on brevity and relevance to the topic at hand.

Formatting can enhance readability. Bullet points and italicizing important phrases can draw attention to key information. It’s crucial to maintain an appropriate tone, especially in professional settings, as an email’s tone can significantly impact the message’s reception.

Subject lines should be specific and informative to ensure the recipient understands the email’s purpose at a glance. Empathy and politeness go a long way in maintaining positive communication. Signing off with a courteous closing line reinforces respect and professionalism.

Clarity in Verbal and Written Expression

Clarity is fundamental in both verbal and written communication. Misunderstandings often arise from vague or overly complex messages. Simplifying language and focusing on direct and concise phrasing can significantly reduce confusion.

In verbal exchanges, tone and nonverbal signals like gestures and eye contact reinforce the message. Preparation is key; knowing the main points to cover ensures clear delivery, minimizing the risk of veering off topic.

In written communication, structuring messages with subheadings or lists can help organize thoughts and ensure the reader can follow along easily. Proofreading before sending helps catch errors that could obscure the message’s meaning.

Adapting to Your Audience

Understanding the audience is vital for effective communication. Tailoring the message to match the audience’s communication style and preferences ensures better engagement. Different audiences may require varied levels of formality and detail.

For instance, executives may prefer concise, high-level summaries, whereas technical teams might need detailed, specific information. Empathy plays a role in adapting to your audience, considering their needs and perspectives.

In-person communication should consider nonverbal cues and body language, adapting these to the audience’s culture and expectations. This tailored approach helps in ensuring that the message is well-received and understood, fostering better communication and relationships.

Communication Skills in the Digital Age


In today’s digital landscape, effective communication skills are essential. Professionals must navigate remote communication challenges, wisely leverage social media, and understand cultural differences to build strong business connections.

Remote Communication Challenges

Remote teams face unique communication hurdles. Video conferencing has become a staple, offering face-to-face interaction despite physical distances. Yet, distractions at home can impede focus. Seamless two-way communication is necessary to maintain connection and trust within the team.

Regular virtual meetings and clear communication guidelines help address these challenges. Encouraging open communication fosters collaboration and reduces misunderstandings. Leaders should develop strong soft skills like empathy and active listening to inspire and motivate their teams, ensuring that all members feel valued and included.

Leveraging Social Media for Business Communication

Social media platforms are powerful tools for business communication. They enable companies to reach a broad audience, engage with clients, and build brand awareness. Businesses can use these platforms to share updates, achievements, and industry insights, establishing a strong online presence.

Interpersonal skills are crucial when interacting on social media. Positive engagement and conflict resolution skills help manage public interactions smoothly. Consistent and transparent communication on these platforms builds trust with the audience. Companies should ensure their messages align with their goals and values, creating a cohesive and trustworthy brand image.

The Impact of Cultural Differences on Communication

Cultural differences can significantly affect business communication. Understanding and respecting these differences is vital for successful international collaboration. Communication styles, body language, and etiquette vary widely across cultures, and misinterpretations can lead to conflict.

CT Group also notes that “in a globalized business environment, cultural sensitivity and adaptability are key to building strong international relationships.” Their consultancy experience underscores the importance of tailoring communication strategies to fit diverse cultural contexts, ensuring messages are appropriately received and understood.

Developing cultural awareness helps avoid misunderstandings and fosters strong relationships. Soft skills such as empathy and adaptability are important in managing these differences effectively. Providing cultural sensitivity training can enhance collaboration skills and interpersonal skills, promoting harmony within diverse teams. Open communication and an inclusive mindset allow for a more cohesive and productive work environment.

By prioritizing cultural differences and being mindful of varying communication practices, businesses can better navigate the complexities of international operations.

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