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News about jobs and business: Curtin Uni, JCU, and UQ get $242M for pioneering research.



Additionally, Arden plus RACV motors, Morrison’s $40 million gas cash boost, plus many more…

Curtin University will receive a portion of more than $242 million of federal funding. This will be used to create a hub for the commercialization of research to transform research findings into new products, services, and companies.

A Curtin-led Resource Technology hub and the Critical Minerals Trailblazer hubs will share up to $50 million of federal funding with funds from the university and industry partners.

The University will work in partnership with the University of Queensland, James Cook University, and 33 companies involved in value chains that require cobalt, nickel, lithium vanadium, hydrogen, and vanadium resources.


“Together with The University of Queensland and James Cook University, we will use Trailblazer to affect great and lasting change in how technology readiness, commercialization and industry-led research are prioritised, taught and rewarded in our universities,” said Curtin University vice-chancellor, Professor Harlene Hayne.

Arden is driving solar adoption by the RACV.

Arden Homes have announced a collaboration with RACV Solar to provide free solar panels in every new home built by the company. The Victorian bulk builder offers completely electric and carbon-neutral homes that will now come with solar panel systems and battery storage at no cost. The RACV Victoria’s motoring peak body is one of Australia’s biggest solar energy providers.

Morrison’s $40 million gas cash splash

Today, prime minister Scott Morrison announced he would invest $40 million of taxpayer cash in carbon capture and storage of Woodside’s Burrup Hub gas project. The money is part of a package worth $250 million, used for CC&S technology which experts have criticized as costly and unproven.

Research conducted by the energy expert Bruce Mountain shows that carbon capture associated with fossil power stations for fuel is over six times more expensive than wind power that is backed by batteries.

In the lead of the federal government’s ban on polystyrene-based plastics, this pollutant dominates the nation’s biggest waters more often than other kinds of plastic, as per new data from Conservation Volunteers Australia released this week.


Recycling plastic garbage

The National Plastics Plan polystyrene ban will take effect in June 2022 (for consumer packaging) and in December 2022 (for containers for beverages and food), providing businesses with enough time to switch to alternatives.

Farmers are preparing to increase their awareness of climate change.

The call for expressions of interest is open for Western Australia’s inaugural “Climate Smart Agriculture Fellowship.” The online fellowship is offered for free in collaboration with the WA-based farmer groups, AgZero2030 and Farmers for Climate Action. There are up to 30 spots available for the fellowship of six weeks which will focus on climate, carbon, and the energy sector. Rural farmers, pastoralists, farmers, industrialists, and landowners are encouraged to apply. Applications close Tuesday, 26 April.

Deloitte invests in sustainable development.

Deloitte has announced an investment of $1 billion to increase its global sustainability and climate practices, which will help its clients move towards a more sustainable future.

“Taking actions on sustainability and climate change generally isn’t an option. It’s an obligation. We all have the responsibility of playing a part. However, it’s the business world that is the best placed to set in this direction,” Punit Renjen, Deloitte’s Global chief executive officer, stated in a press release issued last week.

The global professional services industry is in search of sustainable and ESG professionals. There are a variety of jobs available across multiple cities like Canberra, Perth, Sydney, and Melbourne. The company was recently named 24th on the 2022 Fortune 100 Best Companies to Work For list after being ranked first in numerous Diversity and Inclusion Awards for workplaces in recent times.



Louisa Scott has started as the group sustainability manager for global student accommodation provider Campus Living Villages. She was previously an executive ESG analyst for Scentre, the operator and owner of Westfield in Australia and New Zealand.

Paul Sloman has led global properties sciences, industry technology, and social infrastructure at the multinational professional services firm Arup. He’s been with Arup for over 33 years, and it’s that surprising.

Meena Singh was appointed to the crucial position of Victorian commissioner for Aboriginal children and adolescents in the Australian Human Rights Commission. A mixed-heritage Yorta Yorta and the Indian Australian woman have almost 20 years of experience as a Victorian Legal Aid lawyers.

Job opportunities are available.

Employees are just like running shoes – it’s essential to get the right fit, and then they’ll get you to wherever you want to!

Are you seeking the most knowledgeable eyes for your job posting? Make your announcement with us, and you will be in front of the top professionals in the field.


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GetResponse Pricing – How to Pay Less For More.



Do you want to see a breakdown of GetResponse pricing?

GetResponse, an email marketing software that is powerful, can be used to build a list. You can automate your marketing campaigns and build an email database. It not only allows you to get new subscribers but also engages users to convert them to paying customers.

How much should GetResponse cost for email tools and services? Is it worth the cost of GetResponse’s features?

This article will explain GetResponse’s pricing plan as well as how to pay less for more features.

This article will provide information about GetResponse’s paid plan, as well as which pricing plan is best for which user.


This will allow you to choose the best plan for you.

Pricing for GetResponse is broken down into four different plans. To make it easy for you, we’ll go over each plan and its features. You’ll find out the true cost of GetResponse email services at the end.

Quick Overview: GetResponse Price

This overview section will help you quickly review GetResponse pricing if you are in a rush. We recommend that you read the entire article to better understand GetResponse pricing.

GetResponse pricing depends on how many contacts you have in your email list. There are 4 premium plans available. There is an initial cost for each plan. You can then choose the number of contacts that you require from their website.

Let’s look at the pricing plans for GetResponse:

Basic: For up to 1000 contacts, the Basic plan costs $15 per Month. This plan allows you to build an email database and create email marketing campaigns. This plan includes unlimited landing pages, autoresponders and beautiful email templates that you can use to design your emails.


Plus: The Plus plan is $49 per month and allows for up to 1000 email contacts. This plan is the most popular GetResponse pricing plan. It allows you to get more leads and promote your products. This plan includes everything in the Basic plan, plus multiple sales funnels and contact segmentation. It also comes with team management and team management. This plan is intended to automate your email marketing, and increase your revenue.

Professional: For up to 1000 contacts on your email lists, this plan costs $99 per monthly. The Professional plan includes unlimited email templates and sales funnels. It also has web push notifications, paid webinar advertising, an unlimited automation builder and up to five team members. This allows you to optimize your results and create better emails for users.

Max: The Max plan offers flexibility and personalization. You will need to contact the GetResponse team for custom pricing. This plan comes with all the features of every GetResponse Plan, as well as paid addons, dedicated support and an IP address. It also includes powerful integrations and other added benefits.

This is a brief overview of GetResponse pricing plans and plans. For a more detailed and comprehensive analysis of GetResponse pricing and features, you should continue reading.

GetResponse Pricing

GetResponse free trial

GetResponse offers a free 30-day trial for all plans. You don’t need to provide your credit card information, so you can test any plan without worrying about the money.


This trial period allows you to try all GetResponse features in your email marketing plan. During the trial, you can add up to 1000 contacts.

You can upgrade to the premium plan by adding payment information after the trial ends. You can cancel your GetResponse account anytime if you aren’t satisfied with the email services.

Price: $0 per 30 days for up to 1000 contacts

Basic Plan

The Basic plan is the starting plan for email marketing for small businesses. This plan helps you grow your subscribers and convert them into leads, then customers.

The Basic plan does not offer advanced features such as email marketing automation. You can send birthday and welcome emails as well as thank you and thank you emails. It allows you to set up drip campaigns and monitor open rates. You can also tag contacts in your email list.


It also provides basic eCommerce tools for creating an email, payment gateway integration, custom orders forms and product delivery details.

You will also find basic email templates and landing page templates. Form templates are also included. Stock photos can be found inside. The email marketing dashboard can only be accessed by one user. You can upgrade to a larger plan if you have more members of your team.

Price: For up to 1,000 contacts, the Basic plan starts at $15 per month. This plan can be extended to include additional contacts. The prices change as follows: $25 for 2,500 contacts; $65 for 10,000 contacts.

The Basic plan features will not be affected.

Plus Plan

The Plus plan is GetResponse’s most popular pricing plan. This plan includes all the features of the Basic plan, plus additional features for email marketing campaigns and email automation.


You can save time by using up to five built-in workflows. Automated segmentation allows you to focus on your business and GetResponse will manage your email contacts based upon their activity on your website.

Advanced event tracking is available with this plan. This allows you to keep an eye on user behavior and take timely steps to convert website visitors into paying customers. Visual email builder makes it easy to quickly create professional emails with engaging content.

It offers several tools for eCommerce shops to increase their sales. It offers an abandoned order recovery feature that encourages customers to purchase from abandoned carts.

Up to three team members can be added and managed together by you. You can view detailed reports on your campaigns so that you can plan your next email better.

Facebook ads, Instagram ads and social ads creator are just a few of the top features. You can also use the automation builder to quickly design emails with your content.


Price: $49 per month for 1,000 contacts. This plan is very popular with small businesses. You can also add contacts to your email list as you grow. The Plus plan costs $59 per month for 2,500 contacts. It costs $95 per monthly for 10,000 contacts. The price for adding up to 100,000 contacts varies.

Professional Plan

The Professional plan is for larger businesses and teams. You get many more features, such as web push notifications, paid webinars and unlimited sales funnels.

It can be integrated with more than 150 mobile and web applications. This means that you can connect to your website via any platform such as WordPress, Shopify. PrestaShop. WooCommerce. Magento. It also connects to Zapier, Stripe and PayPal as well as Etsy and other online apps that can help you grow your business.

The plan comes with unlimited custom workflows that will take your email automation to the next level. You can relax and let automation builder and the visual editor manage your email flow.

You can have up to five team members access your GetResponse account simultaneously. This means that your team can create and view emails from any location in the world.


Customer support is available 24/7 via live chat or email from the GetResponse staff.

This plan is $99 per month for 1,000 contacts. The Professional plan is $119 per month if you choose a larger list, such as 2,500 contacts. You can add up to 100,000 contacts per month for $580.

Max Plan

GetResponse offers the Max plan for large businesses. This pricing plan is fully customizable and does not have a limit on the list size. It also includes many additional features that aren’t available in other GetResponse plans.

The Max plan includes dedicated campaign consulting to help you design effective email marketing campaigns that will generate more leads. The account manager is specifically designed to help you manage your contacts and email settings.

You’ll also get an IP address that you can use to send emails to your customers. GetResponse ensures that your email delivery is flawless.


You can completely rebrand email templates to match your business theme. An advanced automation builder allows you to add your content to your email editor and it will automatically create the template according the context of your content.

You can also use the transactional email add-on to automate your emails. You will be able to quickly respond to your customers’ questions and also have more time to concentrate on the most important tasks.

You can add up to 10 people to your GetResponse account with the Max plan. This allows them to access the account simultaneously, create emails together, and not wait for other users to sign in.

It integrates with more than 150 applications and seamlessly works with Microsoft Dynamics 365 for managing your customer relationships.

This plan includes support via phone, email, and live chat. The Max plan will include dedicated support from the GetResponse staff.


Price: This product has a custom pricing model. To get a quote, you will need to contact GetResponse’s billing team. Pricing will be determined by the number of contacts you have with a pay as-you-go model.

GetResponse Price Comparation

GetResponse offers 4 pricing plans. Each plan has its own unique features. All packages have the same basic email marketing features. This includes newsletter signups and autoresponders. Email editors can also be used.

Email Marketing Comparison

You may be wondering why you would need to pay an extra fee for a larger plan, when the Basic plan includes everything.

This is because it’s not true. The Basic plan is lacking many features in email automation and other marketing tools. These include custom workflows and automation builder, contact scoring and automated segmentation.

The Max plan is for large businesses that want the best GetResponse pricing plans. It includes a set of exclusive features that aren’t available in other plans. This includes campaign consulting and dedicated account managers, IP addresses, Microsoft Dynamics integration, as well as campaign consulting.


All plans offer 24/7 chat and email support. However, the Max plan offers dedicated support and phone support. This comparison shows that Max plan customers receive priority support from GetResponse.

The Max plan is the most flexible and customizable of all GetResponse pricing options. You can also use it to send out notifications via web and webinar.

GetResponse Pricing For Nonprofits

GetResponse gives discounts up to 50% to non-profit organizations. For verification, you will need to register your organization with TechSoup. After your application is processed, you will be eligible for a TechSoup discount.

Any GetResponse plan can be selected by your non-profit organization. They offer a 30% discount on their standard plans, but you can also add the GetResponse logo and link it to their homepage for a flat 50% off.

You can add up to 100,000 contacts onto your email list. You will need to pay an additional fee for each contact. To receive a discount on your extension fee, connect with the GetResponse billing department.


TechSoup will not approve your nonprofit organization. This means that you won’t be eligible for discounts for non-profit organizations. This discount is valid for 24 months. After that, you will need to register again with TechSoup to keep the monthly price at the same level.

GetResponse Discounts

GetResponse offers a 30% discount for new users who choose the 24-month payment plan. This pricing is applicable to all pricing plans, from Basic to Professional.

You can also opt to pay for 12 consecutive months and receive an 18% discount on the total price. The Basic plan is $12.30 per monthly, while the Plus plan is $40.18 per months. For up to 1,000 contacts, the Professional plan is $81.18 per moist. Annual billing allows you to save an additional 18% on your total pricing.

If you pay 24 months in advance, the Basic plan will cost $10.50 per monthly, while the Plus plan will cost $34.30 per mois and the Professional plan will cost $69.30 per mo for up to 1000 contacts.

Max plan customers need to contact the GetResponse billing department to discuss pricing and discounts for annual or biannual payments.


Refund Policy

GetResponse does not offer refunds once your credit card has been charged for the next billing period. You’ll only pay for the monthly usage.

You must request an exception from the GetResponse billing staff if you are using their annual or bi-annual pricing plans. It will be very difficult to get a refund because you selected the annual or biannual plan to receive discounts.

Payment Gateways

GetResponse accepts multiple payment methods, including mastercard, visa, Discover, AMEX and PayPal. With so many options, it’s easy to manage your email marketing campaigns from anywhere in the globe.

GetResponse Alternatives

GetResponse, a popular email marketing tool to increase revenue and generate leads, is now available. It provides personalized tools that will help you grow your business quickly.

There are very few email marketing services that offer small business owners the same level of performance and feature set as Constant Contact. Constant Contact, Sendinblue and Sendinblue are two direct GetResponse options.


Constant Contact is the best email service for small businesses or eCommerce stores. There are simple pricing plans that vary according to the number of contacts. They offer a free 60-day trial for US and Canadian customers, as well as a 30-day money-back warranty. This gives you the opportunity to try the service for up to 90 days, without paying any money. Constant Contact is an alternative to GetResponse’s email software and offers top-notch features like custom templates, branded templates as well as automated emails to nonopeners.

SendinBlue can be used as an alternative to GetResponse. You get unlimited contact and 300 emails per calendar day with this free plan. The plan is great for small businesses, and it doesn’t cost anything. GetResponse doesn’t offer a free plan. SendinBlue isn’t dependent on how many contacts you have, so they can be an excellent GetResponse replacement in many ways.


GetResponse pricing plans can be great for businesses of all sizes. As your business grows, you can begin with the Basic plan. You can then upgrade to higher-paying plans.

You get a flat 30% discount for 24 months. However, GetResponse does have a strict refund policy. This can make it difficult for users on a limited budget. You may not receive your money back if you decide to change to another email service or stop email marketing altogether.

Before you make any decisions, we recommend that you talk to the GetResponse staff about your plans. You can also check out the GetResponse options mentioned above.


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What Are Network Services and How Can They Benefit Your Business?



There are numerous kinds of network services, and they offer multiple benefits to companies.

So, what exactly are network services?

In this article, we’ll explain their characteristics and how they could aid you in reaching financial and business success.

What Are Network Services? Why Are Network Services Important?

Network Services Examples

  • What is a DNS (Domain Name System)?
  • What is a VPN (Virtual Private Network)?
  • What is a SASE (Secure Access Service Edge)?
  • What is a NaaS (Network as a Service)?
  • What is a CDN (Content Delivery Network)?
  • What Are Some Trends With Network Services?
  • What are Network Services?

Network services allow companies to connect their employees and users to their network’s data, apps, and other resources.

These services are typically hosted on servers and can often help employees who work in various offices or places keep up-to-date and productive.

The most popular services offered by networks include:

  • Emails
  • Printing
  • Databases
  • File Sharing
  • Web Hosting
  • User Management
  • System Administration
  • Emails

Emails are essential for communicating. They can send messages, documents, and many other documents.

They let employees talk to one another quickly and quickly and efficiently, which could increase time and productivity.

Furthermore, emails could offer customers and customers an opportunity to reach an organization if they need to do so for any reason.


Printing services let businesses connect to printers and print documents from the computer of any device to printers.


This can be very beneficial when you have many locations and can help save paper and time.

Network services also allow you to better manage printing resources through the ability to monitor and control usage from one central location.


Databases enable businesses to manage and store data remotely and be accessed by authorized individuals.

This benefits businesses that have to share information between several locations or different departments.

They may also be used to track customer information, product information, and other crucial business-related data.


File Sharing

File-sharing services allow authorized users to share and access files on the Network.

This allows employees to access the information they require whenever they require it.

Furthermore, file sharing can aid businesses in staying organized and organizing important documents.

Web Hosting

Web hosting is a crucial component of any network since it allows them to host their websites.

In all reality, more than 60% of businesses have built a solid online presence by selecting an established web host.


This will help improve the business’s image and credibility, which could increase sales.

Web hosts for businesses will have an attractive and user-friendly site.

User Management

It is used to create and manage the user account on the Network. This could include the creation of passwords, authorizations, and access levels.

Management of users is essential as it assists in keeping the Network safe. Businesses can also determine who can access which information.

By having user-management software in place, companies can ensure only authorized users can access sensitive information.


System Administration

Administration of the system is crucial to ensure that the Network is functioning smoothly and meeting the company’s demands.

It offers tools to administrators of the Network to manage their Network and aid in optimizing and resolving any possible issues related to your Network’s service.

In ensuring that the networks are operating efficiently, the system administrator can aid in increasing the efficiency of the company and offer support to customers.

However, companies with multiple locations may require the service to allow employees access to the same data across multiple sites.

Whatever your company’s particular requirements, you’ll find a network service to aid you in reaching your goals.


Why Are Network Services Important?

Network services are crucial as they allow businesses to connect and exchange information with one another.

Many reasons firms require network services:

  • Reduced costs
  • Improved security
  • Enhancing efficiency
  • Enhancing productivity
  • Facilitating collaboration
  • Improved customer service

Strengthening communication

Network services can assist small companies in making educated choices about accelerating development and innovation to improve the customer experience and enhance their technology. Comfortable.

It will be simpler for companies to remain connected to their customers and suppliers.

Understanding the various types of network services is crucial before choosing the right one to suit your needs.

Network Services Examples

There are various network service options available, and the type you choose will be contingent on your particular business requirements.


These are just a few of the most well-known:

  • DNS (Domain Name System)
  • VPN (Virtual Private Network)
  • SASE (Secure Access Service Edge)
  • NaaS (Network as a Service)
  • CDN (Content Delivery Network)

Whatever network service you decide to utilize, each of them can bring significant benefits to your company.

If you’re a company owner who has yet to embrace network services, now’s the right time to look into which options are suitable.

They’ll not just help your daily business operations run fluidly, but they will also aid in securing and protecting your data and ensuring that your clients are content.

What is a Domain Name System (DNS)?

The Domain Name System (DNS) assists businesses in directing visitors to their websites.

It converts a domain’s address (such as, for to an IP number which is the numerical address of a website.


This is significant as it allows businesses to get a unique, easy-to-remember address that users can use to navigate their site.

It is essential to safeguard the security of your DNS server from threats since they could be used to bring your site offline.

Learn more about ways to safeguard the domain you own from cyber-attacks here!

What is a Virtual Private Network (VPN)?

A Virtual Private Network (VPN) provides a secure connection between two devices, including smartphones, computers, and tablets.

This connectivity allows companies to securely share data without the fear of being intercepted by third-party sources.


The VPN can connect employees remotely to the company’s Network.

It is also a way to offer customers secure access to corporate resources, for instance, the customer portal.

Here are seven reasons your business should have an internet connection:

  • Cost Efficiency
  • Safe Data Transfer
  • Access Management
  • Secure Network Access
  • Remote Access
  • Online Autonomy
  • Client Security

This is particularly important for companies that handle sensitive information, like credit card numbers or personal customer data.

VPNs are a great way to secure your business from online threats or security breaches such as ransomware or malware.

What is a SASE (Secure Access Service Edge)?

A SASE (Secure Access Service Edge) is a network service offering secure access to data and applications.

It uses a combination of hardware and software to establish an unsecured connection between resources and users.


SASE can be utilized to connect employees remotely to the company’s Network.

It also gives customers an encrypted way to access corporate resources, for instance, the customer portal.

What is a NaaS (Network as a Service)?

The Network as a Service (PaaS) is a cloud-based computing model that provides virtualized networking services to customers via the internet.

NaaS can allow businesses to outsource their networking requirements, freeing internal resources to concentrate on other areas of the company.

NaaS providers provide a broad variety of services, including:

  • Security
  • VPNs
  • Load Balancing
  • WAN Optimization

Companies that depend on network services could benefit from the capacity and adaptability of Naas.

What is a CDN (Content Delivery Network)?

The Content Delivery Network (CDN) is a networking service that stores and provides the content to users according to their area.

CDNs use servers that are part of a network for delivering content to users. Examples include:

  • Images
  • Videos
  • Website files

This allows businesses to enhance their website’s performance and reduce their bandwidth.

There are many more advantages to using CDN. CDN, for instance, provides security by guarding against denial-of-service attacks and other types of malicious activity.

Companies looking to improve their websites’ speed can consider using CDNs to boost their websites’ performance. CDN.

What Are Some Trends With Network Services?

As technology develops, technology advances, as will the capacities of the network services.


The latest network technologies can benefit businesses, allowing businesses to gain an advantage or an edge.

Furthermore, network services are becoming more affordable and flexible, which makes them appealing to businesses of any size.

The most recent developments in the field of network service are the following:

  • The rapid growth of social media
  • The rising prominence of edge computing
  • The story of the Internet of Things (IoT)
  • The demand for more secure and efficient networks.
  • The trend toward software-defined networks (SDN)
  • The increasing use of cloud-based services
  • The growth of mobile technology
  • Network services are constantly evolving to meet the requirements of companies of all sizes.
  • As the need for more secure and efficient networking increases, so do network providers’ options.

If you’re a business proprietor who wants to keep up with the times, You should consider investing in network services to assist you in achieving your goals.

To Review

Network services are crucial for companies since they allow sharing and communicating of information. There are numerous types of network services available to select from.

But the type you select will depend on the specifics of your search and what is most appropriate for your company’s requirements.


Did this article aid you in understanding the importance of network services in the first place? And why are they essential? Tell us via the comment section below!

Frequently Asked Questions:

What benefits can I expect from the network services?

Utilizing the network services, you can enhance communication and collaboration between employees. Additionally, you can help clients or customers access your data or websites.

What is a SASE?

The SASE (Secure Access Service Edge) is a network service offering secure access to data and applications. It uses a combination of hardware and software to establish a secure connection between resources and users.

What are the current trends in the use of network services?

Current network trends include the growth of computing at the edge, the Internet of Things (IoT) expansion, and the necessity for more secure and efficient network services. Another trend is toward software-defined networking (SDN).

What should I think about when selecting a network?

When deciding on a network service, it is essential to consider your particular business requirements. Also, you should be aware of the most recent developments in network services by reading the latest industry news and blogs.


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Apple Plans To Double Its Digital Advertising Business Workforce.



The move raises industry concerns following the launch of privacy guidelines which make it impossible to create ads that are tailored to iPhone users

Apple plans to more than double its workforce within its rapidly growing digital advertising business in less than 18 months after it enacted radical privacy rules that crippled its larger competitors in the lucrative business.

The iPhone maker has about 250 employees per LinkedIn advertising platforms team. On the Apple careers website, it’s looking to fill additional 216 positions, which is quadruple the 56 positions that it had hired in the latter half of 2020. Apple denied the claims. However, it declined to provide any further details.

The digital advertising industry has been apprehensive over Apple’s plans for advertising since the company introduced privacy regulations this year, which have shaken up the market for digital ads worth $400 billion and made it more challenging to customize ads for Apple’s one billion+ iusers Phone .


Since the new policy was implemented, Facebook parent Meta, Snap and Twitter have lost billions of dollars in revenue and a significant amount in market valuations, even though other contributory factors exist.

“It was almost like a global panic,” Jade Arenstein, global service director at Incubate, a South African-based marketing performance firm, was quoted as saying about the impact of Apple’s recent changes.

The once-flourishing advertising business is “incredibly fast-growing”, according to an ad for jobs. The business has grown from a mere few hundred million dollars in revenue in the last quarter of 2010 to an estimated $5bn in the current year, according to research firm Evercore ISI, which expects Apple to be able to grow its $30 billion advertising revenue within four years.

Compared with Google and Facebook and their 2021 revenue from advertising was $115bn and $209bn. For instance, Apple’s business in advertising is small. The digital advertising industry is worried that it will increase due to establishing rules that critics and rivals believe provide it with an advantage.

“Building new ad systems to effectively compete with incumbents with tens of thousands of employees and 10 to 20 years of maturity would normally be an impossible task,” said Alex Austin, chief executive of the ad tech group Branch. “Unless,” he added, “you were somehow able to disadvantage those competitors on your platform.”


Apple has been for a long time the most prominent Big Tech outlier for not taking part in “surveillance capitalism” — the practice of offering customers free services but making money on their data through targeting ads on them.

“We could make a tonne of money if we monetized our customers — if our customers were our product,” chief executive Tim Cook said in 2018. “We’ve elected not to do that.”

However, with Apple having twice the number of developers who can purchase ads on the App Store over the last two years and preparing plans to expand, the critics are seeing Cook taking a significant turn.

David Steinberg, chief executive of Zeta Global, a marketing technology firm, said Apple had been “Machiavellian” and “brilliant” in implementing privacy regulations that required rivals to revamp their advertising infrastructure while creating an opening to fill the gap.

“They could build out (their advertising business) dramatically (and) the ‘air cover’ is they are protecting the consumer’s privacy,” said the researcher. Added.


Apple did not comment on its long-term plans. The job advertisements tell prospective employees that the company’s goals are nothing more than “redefining advertising” for a “privacy-centric” world.

The 216 positions Apple wants to fill are managers and designers of products, in addition to data engineers and sales experts.

An advertisement for an engineer, released on August 24, is a reference to “Apple’s most confidential and strategic plans” and explains how the company plans to “build the most secure technology-driven, technologically sophisticated . . . Supply (Marketplace) Platform and Demand Side Platform”.

These are the core aspects of an ad tech company that allows advertisers to purchase and sell ads across multiple exchanges, possibly advertising in mobile applications downloaded through the App Store. Apple may be able to consider apps for mobile “first-party” data because all activities take place on the iPhone, which is in line with its privacy regulations which ban third-party apps’ contentful monitoring of users.

The positions are predominantly located in the US. However, there are at least 27 roles in Europe and 12 in China and 12 in India and four located in Japan, as well as two positions in Singapore.


“That’s a giant team — that’s bigger than most small companies,” Arenstein said. Arenstein. “Wherever there is smoke, there is fire, and that’s some smoke.”

Apple has never been averse to advertising by itself. Its CEO Steve Jobs even tried to create an in-app advertising business in 2010, so that iPhone apps would remain completely free. Cook is against how personal information is purchased and traded by opaque third parties without iPhone users’ consent.

Yet, Apple set the rules regarding how advertisements should function and later expanding into this very subject is seen by many as unsatisfactory.

At the moment, it’s more secure — in terms of the economy of surveillance using an Apple phone over one that is a Google phone, as Google has designed its products to support surveillance, while Apple isn’t, in its essence, an advertising firm,” said Claire Atkin co-founder at Check My Ads, a surveillance agency. “But if Apple suddenly delves into that realm, they won’t have a that competitive advantage.”

Apple might be putting its image at risk if regulators and consumers oppose its privacy claims which have been a significant part of the recent iPhone campaigns. If the argument prevails, Apple would have an unobstructed runway.


Margo Kahnrose, Chief Marketing Officer at Skai, an omnichannel advertising platform, has said that she believes it “makes absolute logical sense” for Apple to develop its advertising network, following the lead of Google, Facebook and Amazon.

Adtech’s power has, she explained, for a long time been flowing from the decentralized “open web” to “walled gardens” run by one company that can control how ads are purchased and served, as well as how they are measured and tracked.

“The world has been unnerved by Apple’s ambitions for a long time,” she said. “There are a few companies that have vast quantities of power, and Apple is the one that is sleeping.

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