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What is the meaning of a balance sheet? Download your balance sheet for a free template.



Knowing how to create an accounting balance sheet will aid in getting a better understanding of the state of your company.

It will show you a picture of your liabilities and assets at a specific time. This will allow you to determine if your company has a financially sound situation.

Balance sheet definition

The balance sheet can be described as a financial report which reveals:

  • What assets do you own for your business (assets)
  • the amount your company owes (liabilities)
  • Equity of shareholders (the amount of money that you invest in the equity of shareholders and generated by your company)

The document’s name suggests that each section that comprises your account balance must be in balance. The concept is that the amount your business owes you and its funds on hand are the funds that fund its assets.

The total assets must equal the sum of your equity and liabilities. The formula for your balance sheet that you require is:


Assets = Liabilities + Shareholder Equity

What is a financial statement? Position?

It is also possible to see the balance sheet, also known as a statement of financial situation, that shows the value of a company at a specific date.

A financial statement assists a company in keeping track of its inflows and outgoings.

Balance sheets are one aspect of accounting for business that you can utilize to comprehend your financial standing – other reports to examine are your loss and profit account or cash flow.


What exactly does a balance sheet reveal?

A balance sheet can be useful because it allows you to examine:

the ease with which you can gain access to money by examining your current assets

the amount of financial risk you’re willing to take by comparing equity with your obligations

the efficiency of your company to earn revenue from its assets by looking at your balance sheet concerning your profit and loss accounts

Download the balance sheet template

The assets, liabilities, and shareholders’ equity are reduced more on the balance sheet.


Download the free balance sheet template and cross-check it against terms used within the financial statement so you’re aware of how to complete it.

This document or template is a reference only. It’s no financial guidance. If you are a limited company, you won’t be able to utilize our balance sheet to prepare legal accounts.

It’s best to talk with a professional advisor or accountant about your company’s finances.

How do you interpret the balance sheet?

A balance sheet format typically comprises the company’s assets first, then its liabilities, and finally the equity of shareholders.

It is important to know the distinction between the different types of assets, such as accounts receivable, cash, and inventory (see below), and what they mean to a company’s financial health.


Concerning liabilities On the liabilities side, the most important aspect of being aware is the distinction between the current and long-term.

When looking at a balance sheet, the goal is to determine whether the company’s financials are in balance, in which case the value of assets is the same as the total value of shareholders’ equity and liabilities.

Balance sheet example: assets

It is located to the balance sheet’s left (or the top). You divide what your business owns into current assets and fixed assets.

It’s in the order of liquidity, meaning that those assets you can convert into cash faster are first. Learn more about business liquidity to learn more about the process.


Current assets are those you’ll need day-to-day to run your business. They’ll usually use them in a year (for instance, the funds in your bank account for business).

Current assets comprise:

Cash – This could be cash you’ve got readily available such as an account at your banks, or you’ve got cheques that you have to pay to (a projection of cash flows can help you determine your cash flow inflows and outflows for 12 months)

accounts receivable are the funds that are due by you over the near-term such as outstanding invoices you’ve mailed to clients and customers

inventory – the inventory of your stock of items, works-in-progress, and other items which you’ll sell to your customers (you need to have these items already)


Short-term investment – investments that you can easily change in cash (equities aren’t in this list since their value fluctuates regularly)

In addition, you can pay for energy, rent, and business insurance

Assets that are fixed and longer-term investments. They can appreciate and include assets you have that aren’t tangible, such as intellectual property, customer goodwill, and (your company’s reputation).

Fixed assets are:

Property and equipment: the land, buildings, machinery, and equipment (for example, computers) that you own as a business (be sure to not include equipment as an asset that is currently in use in inventory – it must be included here)

leasehold improvements – these are the changes that you’ve made to the commercial property you lease, such as decorating


Equity and other investments are investments that you cannot convert to cash in a hurry. They are subject to fluctuations in value

less depreciation accrued, which is how you determine whether assets are likely to depreciate in time. For example, if you anticipate an expensive computer to last for five years, you can multiply PS1,500 by 5 to calculate an amortization rate of PS300 per year. There is room to add more assets in our template for a balance sheet, such as intangible assets such as intellectual property.

Balance sheet example: liabilities

Generally, a balance sheet has liability on the left (or at the top). As with assets, you can divide liabilities into current liabilities and long-term ones.

Current liabilities include utilities and rent that will be due within twelve months. On the other hand, long-term liabilities comprise obligations like loans to be paid within 12 months.


In Our balance sheet templates, current liabilities are:

accounts payable – the money your company is owed for the purchase of items and services

Accrued compensation – the money your company owes for products and services you haven’t received and for which you haven’t received invoices until now.

tax payable on income – money that you owe in taxes

Unearned revenue is the money you receive from a client or a customer for work your company hasn’t yet completed

  • other obligations – present liabilities that don’t fall in the above categories.

The long-term liabilities are:

  • mortgage – loans with a long-term term for the land or property your company owns

Other long-term obligations – may include tax-deferred payments and other obligations that aren’t required to repay for a minimum of 12 months.

An example of a balance sheet is “Shareholders’ Equity” (or the owner’s equity)


The balance sheet is beneath the liabilities section. It is the sum of cash generated by your business, namely its net assets.

The formula for the balance sheet in the section described above is

Shareholders’ Equity = Total Assets – Total Liabilities

On our balance sheet template, you will find this section:

capital stock shares that a company owns and sells (essentially, it’s a liability as this is the amount the company would owe its owners if it were to be sold)

retained earnings are the profits that have been retained by the business instead of being distributed to the owners


If you’re a sole trader or an unincorporated business, You might be thinking about the equity of shareholders. It is the amount you’ll end up with if you choose to stop trading or sell your business assets and settle the liabilities of your business. Our article on business equity contains more details.

In this scenario, capital stock is the amount you put into the company to set it up before you begin to earn profits. Retained earnings are essential “the remainder’ – that’s the money that the company has earned when it’s been in operation, which hasn’t been put into things like paying bills or purchasing items. It can be paid to the sole trader.

Balance sheet and the statutory accounts

If you operate a limited company, the balance sheet is one of your year-end (statutory) balance sheets. The balance sheet must meet accounting standards, and you must speak with your tax advisor or accountant as you will not be allowed to use this template for your balance sheets.

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Apple Plans To Double Its Digital Advertising Business Workforce.



The move raises industry concerns following the launch of privacy guidelines which make it impossible to create ads that are tailored to iPhone users

Apple plans to more than double its workforce within its rapidly growing digital advertising business in less than 18 months after it enacted radical privacy rules that crippled its larger competitors in the lucrative business.

The iPhone maker has about 250 employees per LinkedIn advertising platforms team. On the Apple careers website, it’s looking to fill additional 216 positions, which is quadruple the 56 positions that it had hired in the latter half of 2020. Apple denied the claims. However, it declined to provide any further details.

The digital advertising industry has been apprehensive over Apple’s plans for advertising since the company introduced privacy regulations this year, which have shaken up the market for digital ads worth $400 billion and made it more challenging to customize ads for Apple’s one billion+ iusers Phone .


Since the new policy was implemented, Facebook parent Meta, Snap and Twitter have lost billions of dollars in revenue and a significant amount in market valuations, even though other contributory factors exist.

“It was almost like a global panic,” Jade Arenstein, global service director at Incubate, a South African-based marketing performance firm, was quoted as saying about the impact of Apple’s recent changes.

The once-flourishing advertising business is “incredibly fast-growing”, according to an ad for jobs. The business has grown from a mere few hundred million dollars in revenue in the last quarter of 2010 to an estimated $5bn in the current year, according to research firm Evercore ISI, which expects Apple to be able to grow its $30 billion advertising revenue within four years.

Compared with Google and Facebook and their 2021 revenue from advertising was $115bn and $209bn. For instance, Apple’s business in advertising is small. The digital advertising industry is worried that it will increase due to establishing rules that critics and rivals believe provide it with an advantage.

“Building new ad systems to effectively compete with incumbents with tens of thousands of employees and 10 to 20 years of maturity would normally be an impossible task,” said Alex Austin, chief executive of the ad tech group Branch. “Unless,” he added, “you were somehow able to disadvantage those competitors on your platform.”


Apple has been for a long time the most prominent Big Tech outlier for not taking part in “surveillance capitalism” — the practice of offering customers free services but making money on their data through targeting ads on them.

“We could make a tonne of money if we monetized our customers — if our customers were our product,” chief executive Tim Cook said in 2018. “We’ve elected not to do that.”

However, with Apple having twice the number of developers who can purchase ads on the App Store over the last two years and preparing plans to expand, the critics are seeing Cook taking a significant turn.

David Steinberg, chief executive of Zeta Global, a marketing technology firm, said Apple had been “Machiavellian” and “brilliant” in implementing privacy regulations that required rivals to revamp their advertising infrastructure while creating an opening to fill the gap.

“They could build out (their advertising business) dramatically (and) the ‘air cover’ is they are protecting the consumer’s privacy,” said the researcher. Added.


Apple did not comment on its long-term plans. The job advertisements tell prospective employees that the company’s goals are nothing more than “redefining advertising” for a “privacy-centric” world.

The 216 positions Apple wants to fill are managers and designers of products, in addition to data engineers and sales experts.

An advertisement for an engineer, released on August 24, is a reference to “Apple’s most confidential and strategic plans” and explains how the company plans to “build the most secure technology-driven, technologically sophisticated . . . Supply (Marketplace) Platform and Demand Side Platform”.

These are the core aspects of an ad tech company that allows advertisers to purchase and sell ads across multiple exchanges, possibly advertising in mobile applications downloaded through the App Store. Apple may be able to consider apps for mobile “first-party” data because all activities take place on the iPhone, which is in line with its privacy regulations which ban third-party apps’ contentful monitoring of users.

The positions are predominantly located in the US. However, there are at least 27 roles in Europe and 12 in China and 12 in India and four located in Japan, as well as two positions in Singapore.


“That’s a giant team — that’s bigger than most small companies,” Arenstein said. Arenstein. “Wherever there is smoke, there is fire, and that’s some smoke.”

Apple has never been averse to advertising by itself. Its CEO Steve Jobs even tried to create an in-app advertising business in 2010, so that iPhone apps would remain completely free. Cook is against how personal information is purchased and traded by opaque third parties without iPhone users’ consent.

Yet, Apple set the rules regarding how advertisements should function and later expanding into this very subject is seen by many as unsatisfactory.

At the moment, it’s more secure — in terms of the economy of surveillance using an Apple phone over one that is a Google phone, as Google has designed its products to support surveillance, while Apple isn’t, in its essence, an advertising firm,” said Claire Atkin co-founder at Check My Ads, a surveillance agency. “But if Apple suddenly delves into that realm, they won’t have a that competitive advantage.”

Apple might be putting its image at risk if regulators and consumers oppose its privacy claims which have been a significant part of the recent iPhone campaigns. If the argument prevails, Apple would have an unobstructed runway.


Margo Kahnrose, Chief Marketing Officer at Skai, an omnichannel advertising platform, has said that she believes it “makes absolute logical sense” for Apple to develop its advertising network, following the lead of Google, Facebook and Amazon.

Adtech’s power has, she explained, for a long time been flowing from the decentralized “open web” to “walled gardens” run by one company that can control how ads are purchased and served, as well as how they are measured and tracked.

“The world has been unnerved by Apple’s ambitions for a long time,” she said. “There are a few companies that have vast quantities of power, and Apple is the one that is sleeping.

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Six Ways To Maintain A Growth Mindset While Running A Business.



To be successful as an entrepreneur, starting your business with the appropriate mentality is essential. A growth-oriented mindset implies always striving to improve the product or service you offer or the ability to communicate with people in your industry. Many companies start as small, but they expand in time to become massive businesses that impact people’s lives in the millions. However, this kind of growth isn’t a quick process – it requires a lot of time and effort, and it’s all with constant improvement.

Six Ways to Maintain a Growth Mindset While Running a Business.

1.) Change your outlook

If you’re in the business of managing, it’s easy to become caught up in the day-to-day and forget about the bigger perspective. However, if you’d like your business to flourish, keeping an attitude of growth is essential. Being able to open your mind to be fully engaged in the things you believe are the best for you is crucial.

2) Are you in your comfort zone?

One of the difficulties of managing a business is it’s easy to get into a routine. Once you’ve discovered a method that works, it might be tempting to stick to it. However, staying with the same formula with different outcomes isn’t intelligent. If you’re looking for your business to expand, make sure you alter things with slight adjustments to ensure that your business feels fresh and exciting.

3.) Be prepared to take the risk

Nobody said creating and running a company was easy, regardless of whether you’re putting together an exercise calendar or an entirely new line of clothing. It’s one of the most challenging tasks you’ll ever have to do. If you want to succeed, you must have a mindset of improvement. Create a staff around you. Find people who can assist your company in its growth. It’s not necessary to shoulder all the responsibility for your company. After all. Make sure you take sensible risks. There is undoubtedly a danger involved in taking risks, but when you take calculated risks, you reap a calculated reward. The most successful entrepreneurs realize that sometimes it takes a long time to bring an idea to fruition. Therefore, they remain in the game and push forward.


4.) Connect with others who are adamant about your abilities

One of the most effective methods to keep a positive mental attitude is to surround yourself with people who are confident in your abilities. If you’re always around optimistic people who believe in your ambitions, It’s easier to stay inspired and push ahead.

5) Discuss your concerns

If you’re in charge of an enterprise, it’s simple to become distracted by the day-to-day and forget about the bigger overall picture. It’s possible to worry about how to make ends meet and meet deadlines or having to deal with demanding customers. Discussing these concerns with the rest of your entrepreneurial friends and colleagues is essential to ensure that things stay on the right track.

6) Be focused on progress, not perfect

When you’re an entrepreneur is effortless to be caught in the pursuit of perfection. You’d like your service or product to look flawless before launching it, but the reality is that it’s impossible to be perfect. It is essential to keep in mind that the pace of progress will always be better than perfect. Start by taking it one day at a. The advantage of keeping a single day in mind at a time is that even should things not go as scheduled. It doesn’t matter since tomorrow is another day to start from scratch. Create workable goals. After creating some feasible goals, please keep track of them and assess how they performed based on outcomes rather than the amount of time and effort poured into them.

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What Is Good Debt and Bad Debt for a Small Business?



There are two kinds of loans for small companies. Find out which one is best and which one is not.

For many people, the term “debt” has negative connotations. However, when setting up a small-sized company, it is not necessary to stay clear of debt completely. There’s “good debt” that is essential for growth when you start an enterprise, but there’s “bad” debt that could cause long-term harm to your financial situation.

The difference between good and bad debt and how to manage your company’s finances to keep them in check.

Good debt in contrast to. Credit card debt What’s the distinction?

Lyle Solomon, principal attorney for Oak View Law Group, states, “good debt returns money to your pocket, but bad debt takes money from your pocket.”


“Debt that increases your future net worth is considered good debt, and debt that reduces your future net value is referred to as bad debt,” Solomon added.

Good debt

Kenneth Hearn, fund manager and director of research for Swiss One Capital AG, describes good small-sized business loans as the money borrowed to finance things that contribute to the development and growth of their company.

“This could be for anything from paying for improvements to meet new safety regulations or expanding your human resources team,” the man explained. “A general rule of ‘good debt’ is debt that is low-interest, or will increase the overall net worth of your business.”

Paying off your debts shows you have a good payment history, which your credit rating can show. The more debt types you can manage responsibly and pay off, the more favourable. This means that more lenders will permit you to get in the future.

Bad debt

When a lender takes out money to purchase an item that doesn’t increase in value or produce revenue, it is often regarded as bad credit. Any loan or borrowed funds that could lower the value of your company’s net future must be avoided. The signs of bad debt are the high-interest cost, fees, and strict loan repayment conditions.


Examples of lousy credit include cash advances and payday loans, usually called “predatory loans.”

“These loans . Target people with bad credit or low income with few options to consider,” Solomon added. Solomon. “[They often] come with exorbitant interest rates and unethical terms.”

Things to think about when making a “good debt an investment

If you are considering getting a loan, entrepreneurs in small businesses should consider the type of debt they’ll be taking on. If the lender takes out a loan for an asset that isn’t going to depreciate, for example, real estate, education, or their own company, on favourable terms, it’s considered to be a good debt.

“Healthy debt entails borrowing money for investing in items that do not depreciate over time,” Solomon explained. Solomon. “Keep the above in mind when you borrow money to run your business. Use the funds to minimize the chance of a catastrophe or loss.”

One approach small business owners may employ when borrowing money is to commit to the lowest rate of interest possible.


“Your interest payments are tax-deductible,” Hearn said. Hearn. “These tax deductions could help you get over the red line and into the realm of profitability. If you manage your cards correctly, interest rates can benefit you rather than against you.”

Strategies to get out of credit

If a small-sized business owner is trying to escape the burden of bad debt, There are options to overcome the situation. First, examine the company’s budget and financial statements.

“Financial management software has come a long way over the past couple of decades, and having proper procedures for data entry and its use from the start of your business is crucial to managing good or bad debt,” Hearn said. Hearn.

For business owners who are in “bad debt,” Solomon advised consolidating debts to one loan.

“Debt consolidation is an intelligent debt management approach to ensure you’re paying the lowest rates and on the most optimal or flexible terms available,” said the expert to CO–. “Such a move would benefit your business, as you can avoid worries regarding payments.”


Companies must ensure they have the funds to repay this consolidating loan, or it could negatively affect their business credit and financial situation. However, if used properly in the right way, consolidating or restructuring multiple debts is an innovative method of managing the finances of small businesses.

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