Business
When moms and children get into business together.

Published
3 years agoon

Regarding mother-daughter business partnerships, there are numerous built-in advantages: familiarity, understanding, history. But possibly most of all, there is trust.
“You can assume how they will act and engage with other people and trust they will act in ways that’s consistent with your own integrity,” says Rebecca Reuber, professor of strategic management at the Rotman College of Administration in Toronto.
And while relationships – whether business or personal – are rarely without almost any conflict, the security between a parent and kid means there is substantial motivation to create it work, equally in and out of the office.
“Because the household connection is just a long-term connection that that you don’t desire to damage, there is an incentive to help keep the partnership a pleased one,” Dr. Reuber says.
Vancouver-based Métis entrepreneur Teara Fraser is combined with her child Kiana Alexander-Hill in three different corporations. She says that every challenge is a change of some ideas, including deepening their mutual respect.
“We are friends,” Ms. Fraser says. “We are alike in many ways, but in addition different, each with unique skills and strengths. Kiana is involved with everything I do.”
A natural development
Having obtained the running enable for Iskwew Air (the Cree term for the woman) 3 months before the COVID-19 pandemic began, Ms. Fraser utilized her twenty years of knowledge in the aviation business (she’s also a pilot) to release the flight as lead government officer (LEO).
Meanwhile, Ms. Alexander-Hill provides a team lead, people for Iskwew Air, getting her skills as a professional MBTI (Myers-Briggs Type Indicator) practitioner and management facilitator to construct and help the airline’s team.
“I did not actually know I would work with Teara, but it was an all-natural development of our family,” says Ms. Alexander-Hill. “Mummy is just a successive entrepreneur. She always has ideas.”
As the first Indigenous girl to release a flight in Canada, Ms. Fraser is devoted to adjusting to the male-dominated flight business, concentrating on approaches to decolonize and decarbonize for the following generation. “Many times, it seemed difficult,” she says. “But I’m here and I’m hopeful.”
Equally, women are devoted to sharing their understanding with their community. “When you have understanding and obtain understanding, you might also need a obligation to accomplish great with that understanding,” says Ms. Fraser.
Ms. Alexander-Hill is LEO of The Raven Institute, a management teaching party applying Indigenous practices. Ms. Alexander-Hill oversees the team, including Ms. Fraser, dealing with different organizations, including Indigenous children across Canada. Both women also run The Indigenous Lift Collective, a non-profit presented in 2018. The collective was a lifeline for all Indigenous women entrepreneurs through the pandemic; they achieved every Sunday via Move to master, enjoy and offer help to one another.
“A huge element of what we do is on the basis of the deep regulations of reciprocity,” says Ms. Alexander-Hill. “We share our activities to greatly help others.”
Dealing with new tasks
Dr. Reuber says that in a few mother/daughter business relationships, moms should understand how established firms work, and children should bring new ideas of how they might work differently. That is the event with the homeowners of Sensorium, a newly-launched online marketplace for non-alcoholic wine, alcohol, and tones, started by Vancouver’s Kathryn Hepher with her two children, Sarah Hepher-Tejuco and Fiona Hepher.
As an alcohol-free person, Kathryn sought out libations without liquor but discovered several choices in Canada. She did, nevertheless, find various recipes while exploring markets in the U.K. and Australia.
“I was concluding my 2nd stint of pension from my corporate job and I did not want to publish a new resumé or begin job interviews,” says Kathryn, COO at Sensorium. “I approached my children with the idea to begin an import business.”
The timing was right for equal daughters. “I’d never thought about entering business with my mom and cousin,” says Fiona, “but it was an instant yes.” With a history in company, advertising, and design, she was ready for a new challenge and needed the role of innovative director.
The group did four weeks of teaching to analyze their skills, advantages, regions of growth, and conflict resolution. With Kathryn getting 30 years of corporate living to the collaboration and Fiona getting her advertising and design experience, Sarah brings anything similarly crucial, Fiona says. “Sarah is the stuff who holds people together.”
Sarah, a government administrator at Sensorium, says it was a change going from being an employee to being among the bosses.
“Making the move to learning to be a co-founder was daunting,” she says, introducing that business progress courses served her gain confidence.
The group had to put away some familial behaviors within their new tasks as co-founders, such as, for example, Kathryn’s endearment by referring to her children as “the girls.”
“We chose to leave that for after hours,” says Fiona. They have also created a system to rapidly talk with each other utilizing a pink hole for when anything is incorrect and a natural spot when all is well.
Conversation and self-confidence
Namely, like any business connection, mother/daughter partnerships can provide possible problems, says Dr. Reuber. For example, the sensation of the requirement to keep discussions positive can be an issue when it prevents sincere conversation about business issues.
Different problems can be related to expectations Dr. Reuber provides, such as, for example, regular office hours, salaries, and the role of spouses in the business. Additionally, there are dilemmas of succession – what goes on if one of the family members moves away, becomes incapacitated, or wants out of business? Open conversation is necessary right from the beginning, Dr. Reuber says.
At Sensorium, Fiona Hepher says that all of them want what is best for each other is bits of help. “We have 30 years of dynamics between people and the present day resources to steer them,” she says.
Equally, Teara Fraser and Kathryn Hepher claim they are delighted to work well with their children and that the business enterprise connection has been a pleasant learning experience. Ms. Hepher says it’s been satisfying to see her kiddie’s problem with the position quo and be pleased showing off their expertise in the boardroom.
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Hi, my name is Nebojša, and I've been involved in digital marketing for over 15 years. I've written for various websites, covering a wide range of topics. I'm particularly interested in subjects like technology, gaming, app development, and I also have a passion for automobiles. Additionally, I work on SEO optimization. In my free time, I enjoy reading, walking, traveling and spending time with my wife and daughter.

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Business
How to Cut Costs on Shipping to Amazon Warehouses – 2025 Update
Published
4 days agoon
June 16, 2025
Shipping products to Amazon FBA warehouses is a major expense for third-party sellers. Whether you’re shipping a single box via SPD (Small Parcel Delivery) or pallet loads through LTL/FTL (Less Than Truckload/Full Truckload), shipping costs can eat up 15% to 40% of your total margin if not carefully optimized.
In 2025, with higher fuel surcharges, regional delivery bottlenecks, and Amazon’s stricter FBA receiving policies, cutting shipping costs is no longer optional—it’s a necessity for profitability.
Checklist for Cutting Amazon FBA Shipping Costs
Action | Benefit |
Use Partnered Carriers | Save 30–70% on SPD/LTL rates |
Consolidate into LTL when possible | Reduce per-unit cost and handling fees |
Ship from prep centers near FCs | Shorten the last-mile distance |
Use standard box/pallet dimensions | Avoid oversized penalties |
Automate with FBA software tools | Reduce labor cost, avoid prep errors |
1. Choose the Right Shipping Method: SPD vs. LTL/FTL
Many sellers default to SPD because it’s familiar and easier to set up. But as your shipment volume grows, this method quickly becomes inefficient. If you’re sending multiple boxes regularly, switching to LTL or FTL can significantly lower your per-unit cost.
LTL is ideal for 1–4 pallets, while FTL becomes more economical once you’re shipping 20+ pallets. The larger and more frequent your shipments, the more you save through freight consolidation and pallet optimization.
Shipping Method | Best For | Typical Volume | Cost Efficiency |
SPD (Small Parcel) | Low-volume shipments (<150 lbs per box) | Under 10 boxes | Low to Moderate |
LTL (Less Than Truckload) | Medium-volume shipments | 1–4 pallets | High for consolidated loads |
FTL (Full Truckload) | Large shipments to one FC | 20+ pallets | Very high if volume allows |
Always run a side-by-side cost analysis between Amazon’s partnered LTL and SPD options for the same shipment. Even at lower volumes, LTL can beat SPD in cost-per-unit when handled correctly.
2. Optimize Box and Pallet Dimensions

Smartly stacked boxes and pallets in Amazon warehouses highlight how optimizing dimensions helps maximize space utilization
Dimensional weight pricing has become the standard for carriers, meaning your shipping bill depends as much on volume as on actual weight. Oversized packaging, under-filled boxes, or poorly stacked pallets all translate into wasted money.
Even minor changes to your box dimensions can cut down on shipping charges significantly. It’s especially important to standardize carton sizes across SKUs and ensure you’re getting the most efficient stackability when using LTL or FTL.
Packaging Type | Cost Impact | Optimization Tip |
Oversized Boxes | Higher per-unit cost + surcharges | Split items into smaller boxes |
Inconsistent Sizes | Inefficient pallet use | Use standard cartons |
Poor Pallet Stacking | May result in Amazon rejections | Follow Amazon’s FBA pallet guidelines |
A Freightos shipping case study found that by trimming box height by just 2 inches across 300 monthly units, one seller saved $420 in dimensional weight charges over 30 days.
3. Consolidate Shipments Strategically
Frequent small shipments often result in higher per-unit shipping costs, more carrier pickups, and a higher likelihood of fulfillment center delays. Consolidating multiple small shipments into a single, well-organized load saves on handling and often qualifies for better freight rates.
More importantly, Amazon prefers well-labeled, bulk deliveries over fragmented ones, which can
delay check-ins during peak seasons.
Scenario | Estimated Monthly Shipping Cost | With Consolidation |
4 SPD shipments × 10 boxes | $900 | $540 |
1 LTL pallet shipment (same qty) | — | $480 |
If you’re using a prep center or 3PL, schedule shipments biweekly or monthly instead of weekly. Many centers will hold goods for a few extra days to help you consolidate at no added cost.
4. Use a Prep Center Near Amazon FCs

A prep center near Amazon warehouses ensures faster and more accurate processing of shipments ready for dispatch
Shipping across the country adds avoidable costs, especially if your inventory is already located closer to Amazon’s main fulfillment hubs, according to Dollan Prep Center. Working with a prep center within a short distance of Amazon’s major FCs helps you reduce last-mile freight charges, shorten delivery windows, and reduce potential delays during appointment scheduling.
This also increases the chances of faster check-ins and fewer rescheduling penalties.
Top FC Regions | Benefits of Nearby Prep Centers |
Dallas/Fort Worth, TX | Central location, multiple nearby Amazon FCs |
Hebron, KY | Common FBA inbound point for East Coast sellers |
Moreno Valley, CA | Ideal for West Coast imports from Asia |
Allentown, PA | High Amazon FC density, fast East Coast distribution |
Relocating your prep and storage from the West Coast to Kentucky or Ohio can reduce per-pallet shipping costs by 20–30%, especially for sellers distributing nationwide.
5. Leverage Amazon’s Partnered Carrier Program
Amazon offers discounted rates through its partnered carrier program, which includes both UPS for SPD shipments and several freight providers for LTL and FTL loads. These discounts are only available if you create shipments directly through Seller Central and use Amazon’s pre-approved carriers.
In most cases, Amazon’s partnered rates beat outside quotes, even those from negotiated commercial accounts.
Service | Estimated Discount |
Partnered SPD (UPS) | 30%–50% |
Partnered LTL (XPO, CEVA, etc.) | 40%–70% |
While you must comply with Amazon’s strict packaging and labeling requirements to access these rates, the savings are substantial, l—especially for high-volume sellers or those regularly shipping to distant FCs.
6. Reduce Rejected Shipments with Better Labeling and Packing

Neatly stacked boxes in Amazon warehouses demonstrate strategies to reduce rejected shipments and improve delivery efficiency
FBA rejections are costly and often entirely avoidable. If your shipment arrives with incorrect labels, mixed SKUs, damaged boxes, or non-standard pallets, Amazon may either reject the shipment or charge you additional fees for correction.
These mistakes lead to delays, inventory miscounts, and wasted freight costs. Proper prep practices—including double-checking barcode placements and securely packing all cartons—go a long way in avoiding financial hits.
Mistake | Possible Charge |
Wrong label placement | $0.20–$0.30 per unit |
Unscannable barcode | $0.15–$0.40 per unit |
Rejected pallet | Full reshipment cost |
Based on Amazon seller reports, approximately 1 in 5 shipments that result in receiving delays are traced back to labeling or prep errors, ot transport problems.
7. Compare 3PL and Freight Forwarder Rates
Freight pricing varies widely depending on your route, volume, and carrier network. Many sellers overlook potential savings by sticking with default options like Amazon Partnered LTL when they could secure lower rates via third-party logistics (3PL) providers or freight brokers.
For international shipments, especially from Asia, consider FBA-friendly freight forwarders who understand Amazon labeling and delivery protocols.
Shipping Scenario | Amazon Partnered Rate | 3PL Broker Rate | Savings Potential |
3 pallets to California FC | $620 | $520 | ~$100 (16%) |
Full container from China | $2,400 | $1,800 | ~$600 (25%) |
Always confirm that your 3PL or freight broker can handle Amazon’s strict delivery appointments and ASN documentation. Mishandled deliveries can delay check-in by days or even weeks.
8. Use Software to Automate and Optimize Shipping
Managing logistics manually might work at a small scale, but as your operation grows, automation is critical. FBA-compatible software can help you generate labels, track freight costs, schedule restocks, and reduce prep errors.
Most tools also offer data dashboards that allow you to compare historical shipping costs and identify which products are the most expensive to move.
Tool | Functionality |
InventoryLab | Shipment creation, cost tracking, and label printing |
RestockPro | Restocking suggestions and forecasting |
ShipStation | Multi-carrier shipping rate comparisons |
Sellerboard | Profit analysis, including logistics cost modeling |
Automating shipment creation and integrating freight cost visibility into your inventory management can help reduce administrative time by 20–30% and prevent avoidable prep center errors.
9. Negotiate Better Terms with Your Prep or Freight Providers
Shipping costs are not always fixed. If you’re consistently sending volume to FBA, you have leverage. Many prep centers, LTL brokers, and freight forwarders offer volume discounts, flat fees per pallet, or reduced storage costs if you ask.
Review your past 3–6 months of shipping data, calculate your average pallet count, and initiate a negotiation with your vendors.
Tip: Sellers averaging 10+ pallets per month can often secure flat monthly pallet rates, discounted receiving, or free shrink-wrapping—terms that reduce your cost per unit long term.
10. Eliminate Dead Weight: Audit Unprofitable Shipments

A focus on eliminating dead weight in Amazon warehouses leads to lighter, more cost-effective shipments
Not every product is worth shipping. It’s easy to fall into the trap of sending every piece of inventory to FBA, regardless of sales velocity or margin. Always review your SKU profitability before creating a shipment.
If a product yields less than $5 net profit after shipping and FBA fees, it may not be worth warehousing, especially if it ties up cash flow or increases long-term storage fees.
Sellers who regularly audit their shipping loads and purge underperforming inventory can reduce overall FBA shipping costs by 15–25%, according to Helium 10 seller data from Q4 2024.
Conclusion
Shipping costs are one of the easiest areas to improve once you understand the variables that impact pricing, from carton sizes to shipping method selection, from software automation to vendor negotiation.
In 2025, sellers who optimize these components can see thousands in annual savings and increase their margins without selling a single extra unit. Whether you’re operating at 500 units per month or 50,000, controlling your logistics pipeline will separate your business from competitors who let costs run unchecked.
Business
Post-Purchase Customer Experience – Why It’s the Key to Retention and Loyalty
Published
4 months agoon
February 6, 2025
In today’s fiercely competitive marketplace, securing a sale is just the beginning of the customer journey, not the end. Post-purchase customer experience has emerged as a pivotal aspect of not only retaining clients but also building unwavering loyalty.
Once the transaction is completed, a new chapter unfolds—one that can either transform a one-time buyer into a lifelong advocate or reduce them to just another statistic in the sea of disengaged consumers. Every interaction a customer has after the purchase, from personalized follow-ups to seamless customer support, plays a crucial role in shaping their perception of your brand.
As the dust settles on their initial decision to buy, it’s the ongoing experiences that will ultimately determine whether they return for more or drift away into the clutches of competitors. Understanding and optimizing this journey is not merely an option anymore; it’s a necessity for businesses striving to cultivate lasting relationships in a world where choices abound.
The Path to Loyalty: How Post-Purchase Experience Shapes Customer Relationships

Source: reverselogix.com
The journey to fostering customer loyalty begins long after the initial purchase is made; it is intricately woven into the fabric of the post-purchase experience. Picture this: a customer who eagerly anticipates their delivery, receiving a thoughtful follow-up email that not only confirms shipment but also includes tips for maximizing the product’s use—this simple gesture cultivates a sense of connection.
Afterward, a timely survey asking for feedback demonstrates that their voice matters, transforming a transactional relationship into a dialogue. Each element, from personalized recommendations based on their purchase history to dedicated customer support, deepens trust and enhances the emotional bond.
In this ever-competitive landscape, understanding that retention hinges not on the initial sale, but on the entire journey afterwards, can unlock the secret to creating lifelong advocates for your brand.
Beyond the Sale: The Critical Role of Aftercare in Customer Retention

Source: globalresponse.com
In the whirlwind of commerce, where transactions often take center stage, one critical aspect frequently slips through the cracks: aftercare. This pivotal phase begins the moment a customer clicks “confirm” on their order, extending well beyond the point of sale.
It’s not merely a follow-up; it’s a commitment to nurturing the relationship, a chance to reinforce the connection established during their buying journey. Think of aftercare as the secret sauce of customer loyalty—personalized messages, helpful tips, and timely support can transform an ordinary experience into an extraordinary one.
Customers who feel valued and supported are more likely to return, not just for the products they cherish but for the community and service that accompany them. In a landscape flooded with choices, businesses that prioritize aftercare don’t just sell products; they cultivate loyalty, turning one-time buyers into lifelong advocates.
Conclusion

Source: youngurbanproject.com
In conclusion, the post-purchase customer experience is a critical pillar in fostering retention and loyalty among consumers. By understanding and enhancing this stage of the customer journey, businesses can build lasting relationships that go beyond a single transaction.
Effective post-purchase marketing not only reinforces the value of the initial purchase but also encourages repeat business through personalized communication and ongoing engagement. As companies strive to differentiate themselves in a competitive landscape, prioritizing the post-purchase experience will prove essential in transforming customers into brand advocates, ultimately driving sustainable growth and long-term success.
Business
From Trader to Business Owner – How to Build Your Own Trading Firm
Published
6 months agoon
January 3, 2025
Transitioning from a trader to a business owner is a thrilling journey, a leap from the exhilarating chaos of the markets into the strategic realm of entrepreneurship. Many traders, fueled by their passion for the financial world, dream of establishing their trading firm—a bold move that promises both independence and potential prosperity.
Yet, this path is strewn with challenges, requiring not just deep market knowledge but also formidable skills in management, finance, and strategic planning. How do you go from analyzing charts and executing trades to overseeing a team of traders and making critical business decisions? In this article, we’ll explore the multifaceted process of building your trading firm, offering insights on everything from legal considerations to cultivating a strong company culture.
Prepare to navigate the nuances of this transition—where the fierce nature of trading meets the intricate art of business ownership. Your journey begins now.
Identifying Your Niche in the Trading Market

Source: udemy.com
Identifying your niche in the trading market is an essential first step on your journey from trader to business owner. Start by reflecting on what truly captivates you—whether it’s forex, stocks, options, or commodities—and the unique strategies you’ve developed through experience.
Tools like depth of market software can play a pivotal role during this process, offering detailed insights into market trends and liquidity levels, which can help you pinpoint areas of opportunity. Dive deep into market trends, analyzing which segments show potential for growth and profitability, while also considering the competition.
Don’t shy away from experimenting; this phase often involves trial and error, as you test different trading styles against varying market conditions. Additionally, leverage your existing knowledge to carve out a specialized area, perhaps focusing on a demographic or asset class that isn’t saturated.
Ultimately, the key lies in blending your passion with market demands, creating a distinctive offering that speaks to both your interests and the needs of prospective clients.
Creating a Business Plan for Your Trading Firm

Source: www.getwork.co.uk
Creating a business plan for your trading firm is not merely a formality; it’s the foundation upon which your entrepreneurial dreams will stand. Begin by defining your vision—what kind of trading strategies will you employ? Will you focus on equity markets, forex, or perhaps cryptocurrencies? This clarity will inform every aspect of your plan, from your target market to your operational framework. Next, conduct a thorough market analysis to identify your competitors and potential clients, ensuring your unique selling proposition shines brightly amidst the noise.
Financial projections are crucial; outline your startup costs, expected revenues, and break-even analysis to illustrate the viability of your venture. Don’t forget to address risk management—how will you safeguard your capital against market volatility? Each section of your plan should weave together, showcasing not only your ambitions but also a pragmatic approach to navigating the complexities of the trading landscape.
This document is your blueprint for success; invest the time to make it comprehensive and compelling.
Legal Considerations for Starting a Trading Firm

Source: luxalgo.com
Establishing a trading firm entails navigating a labyrinth of legal considerations, intricately woven into the fabric of financial regulations. Aspiring business owners must first determine the appropriate business structure—whether a sole proprietorship, partnership, or corporation—each carrying its legal ramifications and tax obligations.
Securing the necessary licenses and permits is paramount; depending on your trading strategies and the markets you operate in, you may need to register with regulatory bodies like the SEC or FINRA. Additionally, compliance with anti-money laundering laws and data protection regulations will shape operational protocols, safeguarding both your firm and clientele. As you forge ahead, consulting with legal professionals proficient in financial regulations is not just wise—it’s essential, ensuring that your firm not only thrives but does so within the bounds of the law, avoiding the perilous pitfalls that could threaten your entrepreneurial dreams.
Conclusion
In conclusion, transitioning from a trader to a business owner by establishing your trading firm is an exciting yet challenging journey that requires careful planning, strategic decision-making, and an adept understanding of market dynamics. By leveraging essential resources, including cutting-edge tools like depth-of-market software, you can enhance your trading strategies and gain valuable insights into market trends.
Building a successful trading firm involves not only honing your trading skills but also developing a solid business framework, fostering a collaborative environment, and staying agile in a rapidly evolving marketplace. With the right approach and commitment to continuous learning, the path from trader to business owner can lead to remarkable growth and fulfillment in the world of finance.

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