Business
Americans Near Paris: New Exhibition in France Highlights Isabel and Ruben Toledo’s Work.
The museum at SCAD will present the first posthumous exhibit of Isabel Toledo’s art as part of its 20th-anniversary celebrations. “Love Letter” focuses on the collaboration between the late designer, best known for creating Michelle Obama’s Inauguration outfit, and her husband, Ruben. Christina Frank, the curator, explained that Ruben was a black-and-white artist who encouraged Isabel to bring color into his work. The exhibition reflects both those spectra. The majority of the exhibits are from the 2000s. This era is still being explored. Ruben Toledo speaks to us about Isabel and his connection to France and the definition of American fashion.
Isabel Toledo, 2008. Photo: David Handschuh / NY Daily News Archive via Getty Images
The show’s title is quite poignant.
Although it’s still difficult for me to think about the future without Isabel, I want to honor her work, and SCAD is doing so. I value sharing her ideas and her philosophy. That’s my mission right now. Isabel is still my grief, and I am mourning her husband, the Toledos. They are gone, so I am their custodian. I help preserve their archive and ensure that their work is shared with the next generation.
Which aspects of the work are you most proud to show off?
I believe [the curators] chose pieces that showed how [Isabel] ‘s] engineering and smartness in construction are always super evident. They can be worn inside out, from front to back, and still, work.
Isabel has always stated that she dresses with emotion. Isabel expressed her feelings through cloth and how things were made. She loved to address everyone’s emotions, no matter how delicate or strong or aggressive or fragile. It allowed women to continue expressing their feelings and do the same for themselves. That is my favorite part. The idea of using Isabel’s quotations and some of my writings on Isabel. There are also personal notebooks, sketchbooks, and sketches. We wanted to discuss how fashion is at its peak, and good design is more than engineering. It’s also emotional and personal relationships. It feeds both the heart and the mind.
Fashion must live in the world and serve you. We distinguished between costumes and real clothes because we had the opportunity to work with outfits from a young age with our choreographers like Twyla Tharp and Bill T. Jones. Although costumes can sometimes be spectacular, they are merely costumes. Fashion must be functional; Isabel was acutely aware of this. You can’t keep it in your closet, and you should wear it often. Isabel also knew how to make those special occasions moments shine.
Ruben and Isabel Toledo with Karl Lagerfeld, 2005. Photo: Stephen Lovekin / WireImage
One thing that has been on my mind lately is the dressmaking traditions in Latin America and Spain. It seems more collaborative than couture.
Isabel was a seamstress and then a designer. She said that she was a seamstress first, then a designer. But, her idea was that she was a service, both to herself and to clients and women. It is possible to collaborate with the person wearing it and the courier. Because we are artists, we take it for granted that our vision is a reality. Even if the client states that she wants something simple so she can relax, you will still give her what she wants. Poetry is where it all begins.
Isabel’s patterns are full of poetry, which I find very inspiring.
Because Isabel’s patterns are still amazing, I decided to do ink work. I see these graphic symbols when I look at the patterns pieces. They can look like bugs or personages. Isabel was a genius. She thought of her clothes as fluid, fluid, elegant, and flowing things that follow your body. I honor her skill in pattern-making and shaping. Karl called her a Couturiere because she could make the pattern and cut the dress. Then she learned how to sew the entire cycle. Isabel believed clothes would last forever when she was making them. Isabel offered her service by allowing clients to send their clothes back to us if they needed repairs or rework. Isabel believes that whatever we make in our studio is meant to last forever and will outlive us. It’s a lovely way to look at what you create.
How does Isabel relate to couture?
We were fortunate to have amazing friends such as Bill [Cunningham], Juan Ramos, and Antonio Lopez [creative Director and illustrator], who helped us learn about fashion and couture. Juan commented on Isabel’s clothes that they were like …. old-fashioned couture. You see today in couture what wasn’t there when we first visited Paris. There were no couture shows, and you saw beautiful couture clothes, but you didn’t see the same. It was just Isabel in a beautiful gown, and you couldn’t understand why. It was not about proclaiming to the world that this brand is such-and-such. It wasn’t about branding. The dress made the woman feel beautiful, and it moved beautifully. She looked amazing. There were many secrets to the dress. The pocket was hidden in the seam. She slumped in it because of its construction. Or the way it moved. Isabel fell for these magic tricks because that was what she was already doing. Juan also saw the simplicity of her previous work. This [helped us stay focused] because our friends, up until that point, we’re like, “You have to wear snappier clothes. You have to make things stand out more.” But Isabel was such quiet talent. She was naturally inclined to create something mysteriously and secretly brilliant. It’s almost like she doesn’t know why but it just captures. She was that kind of person.
Isabel and Ruben Toledo, with fans he painted, 2006. Photo: Joe Schildhorn / Patrick McMullan via Getty Images
How do you relate to France?
In the late 1980s, we started to exhibit in Paris to make some money. New York’s business was really bad in 1987 and 1988. The budget was cut first when New York business became difficult. It was like Little Rascals, as we worked in a tiny hotel room until the morning before. Bill Cunningham was the one who showed us where to stay at a reasonable price. Suzanne Bartsch lived next to us because she was there for Love Ball and the whole crew. It was, as you can see, a hotel full of misfits.
It was a wild, beautiful, almost dorm-like fashion show in its first years. Before RuPaul had his TV show, I recall that RuPaul was part of the crew. We were shown in tiny cafes or little dungeons under restaurants and wine cellars. Although our shows were tiny and the audience was small, they were amazing people, like Bettina Graziani, who was Givenchy’s muse. We then started selling to Galeries Lafayette and Colette.
Before we did this, we had never been to Europe. This opened up a new perspective on fashion and how they view it as a culture. It was an amazing fusion, and it opened up intellectually for us to see how other people perceive fashion. Then we could leap by presenting fashion as pure art.
What was your experience in Paris?
Many French would respond, “You’re not an American designer. You’re a Spanish one.” But Isabel was so fond of industry. She loved sewing machines and mass production. And she loved patterns that were so clever, like puzzle pieces.
Isabel’s work is American.
The word serviceability is what I always refer to. Isabel and I greatly appreciated the army surplus, work clothes, and their utility. Add poetic fantasy to it, and you have a whole new territory. The American casualness, sloppiness, and acceptance of mistakes are refreshing. We get everything wrong, so we invent the wrong. We’re open to it, and that creates new friction. The American way of living life is inspiring. Even when you feel down, there is the idea that you can tap dance your way into the future. Everybody puts on a brighter, better face. We don’t have much historical background because we are busy inventing it. That’s a beautiful view of life. You don’t allow the past to drag you down. Instead, it would help if you made the next chapter. I believe that American fashion and design have this optimism that anything is possible.
Barak Obama and Michelle Obama, in Isabel Toledo, at the Inauguration, 2009. Photo: Justin Sullivan / Getty Images
Isabel’s clothes are both timeless and current. How do the show’s pieces reflect the 2000s?
This is why this period is so interesting. We were finally reaching financial stability. It took us a long time to be able to work with exquisite textiles at a higher price than we were able to afford. I believe that American society was spending more on clothing during this time. It was like an uphill climb. The lushness of things increased every season, and clients were expecting more exquisite treatments. It was an opportunity to spend more time creating truly wonderful stuff than ever before. Isabel was always interested in this kind of thing, even though it was a T-shirt dress ….. The idea was that we would now be using luxurious textiles and layering lace. Isabel would make the corsetry for the inside of a dress just as beautifully as the dress it would be fitted onto. Because there was a client who wanted it, she was able to put in that same amount of effort and energy.
What other information do you want visitors to take away from the “Love Letter”?
It is important to share that Isabel was a fearless creator who was conscious of her ability to be of service. She was a courageous woman in all aspects. She was brave about her talents and how she approached the world, and, for that reason, she gave women empowerment. That is what I love about her. This allowed me to witness her grow in fashion and general. It was amazing. I wish that all visitors to SCAD feel the same, that there is empowerment and nurturing when things are done in love. It is a ripple effect that reaches out to the audience. Your audience feels a ripple effect, and she was aware of this. She was.
Shipping products to Amazon FBA warehouses is a major expense for third-party sellers. Whether you’re shipping a single box via SPD (Small Parcel Delivery) or pallet loads through LTL/FTL (Less Than Truckload/Full Truckload), shipping costs can eat up 15% to 40% of your total margin if not carefully optimized.
In 2025, with higher fuel surcharges, regional delivery bottlenecks, and Amazon’s stricter FBA receiving policies, cutting shipping costs is no longer optional—it’s a necessity for profitability.
Checklist for Cutting Amazon FBA Shipping Costs
| Action | Benefit |
| Use Partnered Carriers | Save 30–70% on SPD/LTL rates |
| Consolidate into LTL when possible | Reduce per-unit cost and handling fees |
| Ship from prep centers near FCs | Shorten the last-mile distance |
| Use standard box/pallet dimensions | Avoid oversized penalties |
| Automate with FBA software tools | Reduce labor cost, avoid prep errors |
1. Choose the Right Shipping Method: SPD vs. LTL/FTL
Many sellers default to SPD because it’s familiar and easier to set up. But as your shipment volume grows, this method quickly becomes inefficient. If you’re sending multiple boxes regularly, switching to LTL or FTL can significantly lower your per-unit cost.
LTL is ideal for 1–4 pallets, while FTL becomes more economical once you’re shipping 20+ pallets. The larger and more frequent your shipments, the more you save through freight consolidation and pallet optimization.
| Shipping Method | Best For | Typical Volume | Cost Efficiency |
| SPD (Small Parcel) | Low-volume shipments (<150 lbs per box) | Under 10 boxes | Low to Moderate |
| LTL (Less Than Truckload) | Medium-volume shipments | 1–4 pallets | High for consolidated loads |
| FTL (Full Truckload) | Large shipments to one FC | 20+ pallets | Very high if volume allows |
Always run a side-by-side cost analysis between Amazon’s partnered LTL and SPD options for the same shipment. Even at lower volumes, LTL can beat SPD in cost-per-unit when handled correctly.
2. Optimize Box and Pallet Dimensions
Smartly stacked boxes and pallets in Amazon warehouses highlight how optimizing dimensions helps maximize space utilization
Dimensional weight pricing has become the standard for carriers, meaning your shipping bill depends as much on volume as on actual weight. Oversized packaging, under-filled boxes, or poorly stacked pallets all translate into wasted money.
Even minor changes to your box dimensions can cut down on shipping charges significantly. It’s especially important to standardize carton sizes across SKUs and ensure you’re getting the most efficient stackability when using LTL or FTL.
| Packaging Type | Cost Impact | Optimization Tip |
| Oversized Boxes | Higher per-unit cost + surcharges | Split items into smaller boxes |
| Inconsistent Sizes | Inefficient pallet use | Use standard cartons |
| Poor Pallet Stacking | May result in Amazon rejections | Follow Amazon’s FBA pallet guidelines |
A Freightos shipping case study found that by trimming box height by just 2 inches across 300 monthly units, one seller saved $420 in dimensional weight charges over 30 days.
3. Consolidate Shipments Strategically
Frequent small shipments often result in higher per-unit shipping costs, more carrier pickups, and a higher likelihood of fulfillment center delays. Consolidating multiple small shipments into a single, well-organized load saves on handling and often qualifies for better freight rates.
More importantly, Amazon prefers well-labeled, bulk deliveries over fragmented ones, which can
delay check-ins during peak seasons.
| Scenario | Estimated Monthly Shipping Cost | With Consolidation |
| 4 SPD shipments × 10 boxes | $900 | $540 |
| 1 LTL pallet shipment (same qty) | — | $480 |
If you’re using a prep center or 3PL, schedule shipments biweekly or monthly instead of weekly. Many centers will hold goods for a few extra days to help you consolidate at no added cost.
4. Use a Prep Center Near Amazon FCs
A prep center near Amazon warehouses ensures faster and more accurate processing of shipments ready for dispatch
Shipping across the country adds avoidable costs, especially if your inventory is already located closer to Amazon’s main fulfillment hubs, according to Dollan Prep Center. Working with a prep center within a short distance of Amazon’s major FCs helps you reduce last-mile freight charges, shorten delivery windows, and reduce potential delays during appointment scheduling.
This also increases the chances of faster check-ins and fewer rescheduling penalties.
| Top FC Regions | Benefits of Nearby Prep Centers |
| Dallas/Fort Worth, TX | Central location, multiple nearby Amazon FCs |
| Hebron, KY | Common FBA inbound point for East Coast sellers |
| Moreno Valley, CA | Ideal for West Coast imports from Asia |
| Allentown, PA | High Amazon FC density, fast East Coast distribution |
Relocating your prep and storage from the West Coast to Kentucky or Ohio can reduce per-pallet shipping costs by 20–30%, especially for sellers distributing nationwide.
5. Leverage Amazon’s Partnered Carrier Program
Amazon offers discounted rates through its partnered carrier program, which includes both UPS for SPD shipments and several freight providers for LTL and FTL loads. These discounts are only available if you create shipments directly through Seller Central and use Amazon’s pre-approved carriers.
In most cases, Amazon’s partnered rates beat outside quotes, even those from negotiated commercial accounts.
| Service | Estimated Discount |
| Partnered SPD (UPS) | 30%–50% |
| Partnered LTL (XPO, CEVA, etc.) | 40%–70% |
While you must comply with Amazon’s strict packaging and labeling requirements to access these rates, the savings are substantial, l—especially for high-volume sellers or those regularly shipping to distant FCs.
6. Reduce Rejected Shipments with Better Labeling and Packing
Neatly stacked boxes in Amazon warehouses demonstrate strategies to reduce rejected shipments and improve delivery efficiency
FBA rejections are costly and often entirely avoidable. If your shipment arrives with incorrect labels, mixed SKUs, damaged boxes, or non-standard pallets, Amazon may either reject the shipment or charge you additional fees for correction.
These mistakes lead to delays, inventory miscounts, and wasted freight costs. Proper prep practices—including double-checking barcode placements and securely packing all cartons—go a long way in avoiding financial hits.
| Mistake | Possible Charge |
| Wrong label placement | $0.20–$0.30 per unit |
| Unscannable barcode | $0.15–$0.40 per unit |
| Rejected pallet | Full reshipment cost |
Based on Amazon seller reports, approximately 1 in 5 shipments that result in receiving delays are traced back to labeling or prep errors, ot transport problems.
7. Compare 3PL and Freight Forwarder Rates
Freight pricing varies widely depending on your route, volume, and carrier network. Many sellers overlook potential savings by sticking with default options like Amazon Partnered LTL when they could secure lower rates via third-party logistics (3PL) providers or freight brokers.
For international shipments, especially from Asia, consider FBA-friendly freight forwarders who understand Amazon labeling and delivery protocols.
| Shipping Scenario | Amazon Partnered Rate | 3PL Broker Rate | Savings Potential |
| 3 pallets to California FC | $620 | $520 | ~$100 (16%) |
| Full container from China | $2,400 | $1,800 | ~$600 (25%) |
Always confirm that your 3PL or freight broker can handle Amazon’s strict delivery appointments and ASN documentation. Mishandled deliveries can delay check-in by days or even weeks.
8. Use Software to Automate and Optimize Shipping
Managing logistics manually might work at a small scale, but as your operation grows, automation is critical. FBA-compatible software can help you generate labels, track freight costs, schedule restocks, and reduce prep errors.
Most tools also offer data dashboards that allow you to compare historical shipping costs and identify which products are the most expensive to move.
| Tool | Functionality |
| InventoryLab | Shipment creation, cost tracking, and label printing |
| RestockPro | Restocking suggestions and forecasting |
| ShipStation | Multi-carrier shipping rate comparisons |
| Sellerboard | Profit analysis, including logistics cost modeling |
Automating shipment creation and integrating freight cost visibility into your inventory management can help reduce administrative time by 20–30% and prevent avoidable prep center errors.
9. Negotiate Better Terms with Your Prep or Freight Providers
Shipping costs are not always fixed. If you’re consistently sending volume to FBA, you have leverage. Many prep centers, LTL brokers, and freight forwarders offer volume discounts, flat fees per pallet, or reduced storage costs if you ask.
Review your past 3–6 months of shipping data, calculate your average pallet count, and initiate a negotiation with your vendors.
Tip: Sellers averaging 10+ pallets per month can often secure flat monthly pallet rates, discounted receiving, or free shrink-wrapping—terms that reduce your cost per unit long term.
10. Eliminate Dead Weight: Audit Unprofitable Shipments
A focus on eliminating dead weight in Amazon warehouses leads to lighter, more cost-effective shipments
Not every product is worth shipping. It’s easy to fall into the trap of sending every piece of inventory to FBA, regardless of sales velocity or margin. Always review your SKU profitability before creating a shipment.
If a product yields less than $5 net profit after shipping and FBA fees, it may not be worth warehousing, especially if it ties up cash flow or increases long-term storage fees.
Sellers who regularly audit their shipping loads and purge underperforming inventory can reduce overall FBA shipping costs by 15–25%, according to Helium 10 seller data from Q4 2024.
Conclusion
Shipping costs are one of the easiest areas to improve once you understand the variables that impact pricing, from carton sizes to shipping method selection, from software automation to vendor negotiation.
In 2025, sellers who optimize these components can see thousands in annual savings and increase their margins without selling a single extra unit. Whether you’re operating at 500 units per month or 50,000, controlling your logistics pipeline will separate your business from competitors who let costs run unchecked.
In today’s fiercely competitive marketplace, securing a sale is just the beginning of the customer journey, not the end. Post-purchase customer experience has emerged as a pivotal aspect of not only retaining clients but also building unwavering loyalty.
Once the transaction is completed, a new chapter unfolds—one that can either transform a one-time buyer into a lifelong advocate or reduce them to just another statistic in the sea of disengaged consumers. Every interaction a customer has after the purchase, from personalized follow-ups to seamless customer support, plays a crucial role in shaping their perception of your brand.
As the dust settles on their initial decision to buy, it’s the ongoing experiences that will ultimately determine whether they return for more or drift away into the clutches of competitors. Understanding and optimizing this journey is not merely an option anymore; it’s a necessity for businesses striving to cultivate lasting relationships in a world where choices abound.
The Path to Loyalty: How Post-Purchase Experience Shapes Customer Relationships
Source: reverselogix.com
The journey to fostering customer loyalty begins long after the initial purchase is made; it is intricately woven into the fabric of the post-purchase experience. Picture this: a customer who eagerly anticipates their delivery, receiving a thoughtful follow-up email that not only confirms shipment but also includes tips for maximizing the product’s use—this simple gesture cultivates a sense of connection.
Afterward, a timely survey asking for feedback demonstrates that their voice matters, transforming a transactional relationship into a dialogue. Each element, from personalized recommendations based on their purchase history to dedicated customer support, deepens trust and enhances the emotional bond.
In this ever-competitive landscape, understanding that retention hinges not on the initial sale, but on the entire journey afterwards, can unlock the secret to creating lifelong advocates for your brand.
Beyond the Sale: The Critical Role of Aftercare in Customer Retention
Source: globalresponse.com
In the whirlwind of commerce, where transactions often take center stage, one critical aspect frequently slips through the cracks: aftercare. This pivotal phase begins the moment a customer clicks “confirm” on their order, extending well beyond the point of sale.
It’s not merely a follow-up; it’s a commitment to nurturing the relationship, a chance to reinforce the connection established during their buying journey. Think of aftercare as the secret sauce of customer loyalty—personalized messages, helpful tips, and timely support can transform an ordinary experience into an extraordinary one.
Customers who feel valued and supported are more likely to return, not just for the products they cherish but for the community and service that accompany them. In a landscape flooded with choices, businesses that prioritize aftercare don’t just sell products; they cultivate loyalty, turning one-time buyers into lifelong advocates.
Conclusion
Source: youngurbanproject.com
In conclusion, the post-purchase customer experience is a critical pillar in fostering retention and loyalty among consumers. By understanding and enhancing this stage of the customer journey, businesses can build lasting relationships that go beyond a single transaction.
Effective post-purchase marketing not only reinforces the value of the initial purchase but also encourages repeat business through personalized communication and ongoing engagement. As companies strive to differentiate themselves in a competitive landscape, prioritizing the post-purchase experience will prove essential in transforming customers into brand advocates, ultimately driving sustainable growth and long-term success.
Transitioning from a trader to a business owner is a thrilling journey, a leap from the exhilarating chaos of the markets into the strategic realm of entrepreneurship. Many traders, fueled by their passion for the financial world, dream of establishing their trading firm—a bold move that promises both independence and potential prosperity.
Yet, this path is strewn with challenges, requiring not just deep market knowledge but also formidable skills in management, finance, and strategic planning. How do you go from analyzing charts and executing trades to overseeing a team of traders and making critical business decisions? In this article, we’ll explore the multifaceted process of building your trading firm, offering insights on everything from legal considerations to cultivating a strong company culture.
Prepare to navigate the nuances of this transition—where the fierce nature of trading meets the intricate art of business ownership. Your journey begins now.
Identifying Your Niche in the Trading Market
Source: udemy.com
Identifying your niche in the trading market is an essential first step on your journey from trader to business owner. Start by reflecting on what truly captivates you—whether it’s forex, stocks, options, or commodities—and the unique strategies you’ve developed through experience.
Tools like depth of market software can play a pivotal role during this process, offering detailed insights into market trends and liquidity levels, which can help you pinpoint areas of opportunity. Dive deep into market trends, analyzing which segments show potential for growth and profitability, while also considering the competition.
Don’t shy away from experimenting; this phase often involves trial and error, as you test different trading styles against varying market conditions. Additionally, leverage your existing knowledge to carve out a specialized area, perhaps focusing on a demographic or asset class that isn’t saturated.
Ultimately, the key lies in blending your passion with market demands, creating a distinctive offering that speaks to both your interests and the needs of prospective clients.
Creating a Business Plan for Your Trading Firm
Source: www.getwork.co.uk
Creating a business plan for your trading firm is not merely a formality; it’s the foundation upon which your entrepreneurial dreams will stand. Begin by defining your vision—what kind of trading strategies will you employ? Will you focus on equity markets, forex, or perhaps cryptocurrencies? This clarity will inform every aspect of your plan, from your target market to your operational framework. Next, conduct a thorough market analysis to identify your competitors and potential clients, ensuring your unique selling proposition shines brightly amidst the noise.
Financial projections are crucial; outline your startup costs, expected revenues, and break-even analysis to illustrate the viability of your venture. Don’t forget to address risk management—how will you safeguard your capital against market volatility? Each section of your plan should weave together, showcasing not only your ambitions but also a pragmatic approach to navigating the complexities of the trading landscape.
This document is your blueprint for success; invest the time to make it comprehensive and compelling.
Legal Considerations for Starting a Trading Firm
Source: luxalgo.com
Establishing a trading firm entails navigating a labyrinth of legal considerations, intricately woven into the fabric of financial regulations. Aspiring business owners must first determine the appropriate business structure—whether a sole proprietorship, partnership, or corporation—each carrying its legal ramifications and tax obligations.
Securing the necessary licenses and permits is paramount; depending on your trading strategies and the markets you operate in, you may need to register with regulatory bodies like the SEC or FINRA. Additionally, compliance with anti-money laundering laws and data protection regulations will shape operational protocols, safeguarding both your firm and clientele. As you forge ahead, consulting with legal professionals proficient in financial regulations is not just wise—it’s essential, ensuring that your firm not only thrives but does so within the bounds of the law, avoiding the perilous pitfalls that could threaten your entrepreneurial dreams.
Conclusion
In conclusion, transitioning from a trader to a business owner by establishing your trading firm is an exciting yet challenging journey that requires careful planning, strategic decision-making, and an adept understanding of market dynamics. By leveraging essential resources, including cutting-edge tools like depth-of-market software, you can enhance your trading strategies and gain valuable insights into market trends.
Building a successful trading firm involves not only honing your trading skills but also developing a solid business framework, fostering a collaborative environment, and staying agile in a rapidly evolving marketplace. With the right approach and commitment to continuous learning, the path from trader to business owner can lead to remarkable growth and fulfillment in the world of finance.
How to Cut Costs on Shipping to Amazon Warehouses – 2025 Update
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