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Anna Blackburn: A sparkling performance

Nebojsa Vujinovic



Family-owned jewelry business Beaverbrooks shined brightly in 2019 when it celebrated its centennial and its most profitable year financially ever. Then it was the year 2020.

As the director of operations, Anna Blackburn, explains: “We were at the top of an upswing. We then came out of the centenary year and entered lockdown from the highest of highs down to lower lows.”

Stores shut their doors, and uncertainty was present, and, as retail businesses around the world, the St Annes firm was thrown into a world that was not yet known.

It’s fair to say that it has performed very well. In reality, it can even be said that Beaverbrooks has experienced a successful disease. To quote the government’s slogan “Building back,” it has done more effectively.

In the year of the centenary, the profits exceeded PS17.8m. The company aims to surpass PS30m which is an annual increase that is more than 30 percent.

It’s a fantastic performance that has the unique ethos of Beaverbrooks at the heart of it. There’s beyond this Lancashire business than the sale of jewelry, and it’s a success in achieving them.

As part of its goal to “enrich lives,” Beaverbrooks contributes 20% of the profits it earns. Additionally, it has been a regular participant in the United Kingdom’s annual ‘100 Great Companies to work for’ being ranked for 18 consecutive years. In addition, it was listed as the top ‘Best Place to work in the UK in the year 2024/22.

The more successful we become in our business, the more profitable we become, and the more we can contribute to the community.

The attention, even before the pandemic, was on the people. When Covid hit, that focus grew. Beaverbrooks made significant investments in PPE and safety measures throughout the company, rearranging the working environment in warehouses and stores and providing home-based work for the head office staff.

The bright room that is airy and spacious, which is surrounded by photos and documents that reflect the company’s rich background, Anna, who has been recognized by many as among the UK’s top leaders, considers the driving factors that led to what she calls a “brilliant year.”

She states: “It’s a combination of things. The jewelry industry has performed very well. It has seen more income available, people not capable of traveling, and people getting fed up.

“We saw a lot of people who wanted to pamper themselves with the most exclusive Swiss watch. There were many engagements. Many people have wanted to present gifts to their loved ones to show how much they appreciate them during tough moments.”

She continues: “From the very beginning of the pandemic, we examined our strategy, reviewed our position, and considered the worst-case scenarios.”

“I believe that none of us anticipated that we’d be in a position to stay for the entire calendar year. However, we needed to ensure that we emerged from this, however, it was, as solid as we could. The colleagues were aware that they had our backs They knew they were the top priority for us.”

Beaverbrooks has 71 stores in the UK and employs around 1,000 employees. Anna insists that the company did not make any redundancies due to Covid.

She continues: “I had to spend time with landlords negotiating and having some fantastic discussions about partnerships. I also ensured that we were with the most forceful arguments we could. We worked with lots of our landlords, sharing the burden.

“We continue to put money into new products, transformed our entire office and warehouse to run our online-based business. We took 19 days to redesign our warehouse.

“During lockdown last year, we have created a brand new luxury prestige brand. We have also purchased two stores. The brand’s name is Loupe We are extremely excited about it. We believe it will become a game-changer in the market for luxury. Loupe is all about the quality of its products and a space where people want to be in.”

Loupe is an eyeglass used to make jewelry and is a crucial instrument for watchmakers. A Milton Keynes flagship store and an additional Croydon boutique are scheduled to open later in the year, and an online store is coming soon.

Along with the growth in online shopping, which has continued even though the country is opened its doors, massive rises in Beaverbrook’s mail order and phone sales.

Anna states: “We’ve talked a lot about confidence, about resilience and investment within the business.”

And she’s looking at the near future with cautious optimism despite the imminent inflation-driven crunch. “There are plenty of reasons why business could be a struggle,” she states. “But it is true that there are many reasons as there is to be a reason why our strengths as a business will not diminish.

“There’s the three-year recap on weddings. There will be a desire to mark meaningful life important events. This is why Beaverbrooks can help with the high-quality of our products and the service we provide to our customers.

“There’s no doubt about the decline in footfall in the high street, but we are finding customers are spending longer in-store and are spending more money.”

Anna joined the company as a graduate student in the year 1998. After progressing through the ranks, she then accepted the post of chief executive officer in the year 2013.

The appointment was significant in two ways – she was the first female CEO and the first non-family member to assume the position.

The position was re-defined after she was appointed the managing director in 2018, which made her the only non-family member on the board and confirmed her position as the most critical member of the organization.

Anna’s first job was as a sales consultant for Beaverbrooks’ Trafford Centre store. She was a candidate after returning from a period of travel following her university studies in Manchester, in which she was a student of sociology and economics.

She said: “I thought it was the right time to find an opportunity to work. I love jewelry, so I noticed the job ad and then went to learn everything about the company prior to going to the interview.”

She was pleased with what she saw. “I’d spent the entire year in Africa working in one of the Aids orphanages located in Malawi. I was determined to help make a difference.” Anna explains.

“The company I worked for at the time was donating 10 percent of their profits every year to charities. That has now increased to 20 percent. I was amazed that I was able to participate in the company.

“It was the family feeling and the values that attracted me. I also had the chance to progress, even though I didn’t think I’d find myself in this post. I believed that there could be a career that was worth it. The people’s investment, cause, and work ethic all convinced me to say “yes to this; this is the place I’d like to go’.”

Anna was a frequent traveler across the United States throughout her career as her business grew, with a few trips near the north-western border region of Scotland and meeting the man she married at Beaverbrooks. They have two kids, aged between 10 and 14, and are located near their home at St Anne’s head office.

Anna has spent her entire career pioneering and is an individual who has made an impression. But when she is about making an impact, she believes that it’s not about gender. Instead, it’s about having what she refers to as “emotional intelligence.”

She continues: “It is the ability to make a tough decision and then justify the reasons for it. Empathy and compassion are the essential qualities of any leader, male or female.

“Our products are great however, we’re ultimately a business run by people. Empathy and listening to your customers are essential. It’s all about building relationships and the power of the people.”

Ensuring that people are empowered and developing Beaverbrooks’ values in business have been at the forefront of her work in developing Beaverbrooks and how it has emerged from recent difficulties.

She has set out to demonstrate that treating employees right is reflected in the bottom line. Since she took on her role as a senior manager, she has been working to build an extremely responsible, committed team with high levels of satisfaction with work.

To achieve this, she speaks regarding “fairness” and “trust” and a “level of honesty,” that is, she claims, “because we want people to do well.”

Anna says: “It’s a culture where people aren’t afraid to open their arms and admit they did the wrong thing’. It’s about accepting the idea of engaging in open and honest discussions.

“We are determined to be a good employer and an excellent workplace, which requires engagement from all employees. They must feel that they can contribute to the company’s success and feel believe they are accountable towards their team members, themselves, and the business.

“The feedback culture we’ve implemented is vital as it shifts the culture towards one that is collaborative. It’s the importance of having the appropriate people in the room, and being open, honest, and open.”

She also hosts focus groups that allow her to connect with colleagues from all over the business and hear their opinions.

Overall, it’s an effective strategy. Anna mentions that one in five of Beaverbrooks’ staff has been with the company for over ten years.

She adds that at the close of the current year’s financial year, the company will have donated PS17.5m to charitable causes since 2000 and is a patron of more than 250 charities.

She adds that “It’s not just about the charitable aspect. Our entire ethos and mission as a company is improving lives.

“The more successful we are as a business, the more profitable we are, the more we can give to the wider community, and that is a massive driver for me personally.”

The commitment to give continues for her even after she leaves the workplace. Anna is active in charitable work and cooks for The Streetlife homeless charity based in Blackpool.

She’s also done long-distance hikes to raise funds for charitable causes. She’s considering the possibility of a tower-to-tower virtual trek, which would mean walking similar to Blackpool from Paris by miles.

Walking was therapeutic during the epidemic as it allowed her to re-energize and develop her awareness.

Anna states: “I was exhausted by the time the year ended. I was constantly reassuring people and keeping things in order. I’ve learned a lot about myself through the ability to bounce back.”

And her tips for people at the beginning of their career? “Find something that you love and love. When you’re working on something that you like and enjoy doing and you’re skilled doing it well, you’ll have success.”

Hi, my name is Nebojša, and I've been involved in digital marketing for over 15 years. I've written for various websites, covering a wide range of topics. I'm particularly interested in subjects like technology, gaming, app development, and I also have a passion for automobiles. Additionally, I work on SEO optimization. In my free time, I enjoy reading, walking, traveling and spending time with my wife and daughter.

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Shining Bright in the Business World: Exploring the Lucrative Diamond Industry




The diamond industry has become one of the most lucrative business opportunities in recent years. From the glitz and glamour of high-end jewelry to practical uses for industrial purposes, diamonds have long been a symbol of wealth and success.

But what does it take to shine bright in this multi-billion dollar industry? In this article, we explore the various facets of this lucrative trade, from mining practices to marketing trends that will help you make your mark in an ever-growing industry.

Navigating the Complexities of the Market

Navigating the complexities of the market is no easy feat, especially when it comes to the diamond industry. With a vast array of options and financial decisions to be made, understanding how to make your mark can seem daunting.

But with knowledge and research, you can become an expert in the field and capitalize on its lucrative potential. Knowing which diamonds offer value for money as well as those that are most sought after by collectors will give you an edge over competitors.

Finding reliable sources of ethically sourced gems also helps ensure that your business practices are sustainable and ethical. By taking stock of all these factors, you can create a profitable enterprise while making sure that everyone involved benefits from it equally.

Understanding Quality and Pricing in the Business


When it comes to understanding quality and pricing in the business world, few industries can compare with that of diamonds. As perhaps the most valuable commodity on earth, diamonds have long been viewed as a symbol of wealth and success for those who can obtain them.

But what makes diamonds so expensive? What factors go into determining its quality and value? To understand this unique industry, it is important to examine the various elements that contribute to both price and quality. From clarity ratings assigned by gemologists to color grading scales used by experts, there are multiple steps involved in evaluating a diamond’s worth.

Cut also plays an important role in assessing a diamond’s beauty; different shapes like round or square can influence its appearance drastically when compared side-by-side. The four Cs – cut, clarity, color grade, and carat weight – all come together to form a complex system that helps determine how much money one should pay for any given stone. Furthermore, current market conditions often dictate pricing shifts due to the supply & demand equation; if there is greater demand than available stones then prices will naturally increase accordingly.

However economic uncertainty may also cause prices drops as buyers become more cautious about their investments during such times – something savvy investors keep close track of when making decisions regarding their purchases within this lucrative industry. Understanding these underlying principles helps buyers make well-informed decisions while allowing them to take advantage of opportunities presented within this unique space.

Leveraging Technology for Increased Efficiency and Profits


In the ever-changing business landscape, staying competitive requires leveraging technology for increased efficiency and profits. In the diamond industry, this is especially true as diamonds are a valuable commodity with high demand that require careful handling and tracking.

Utilizing modern technologies such as big data analytics to gain insights into customer behavior and preferences can help maximize sales performance while keeping costs in check. Additionally, automation tools like robotic process automation (RPA) can streamline operations by managing tedious manual tasks such as reconciliations or stocktaking which would otherwise take up significant amounts of time. By relying on technological advancements companies can not only reduce labor costs but also increase accuracy when it comes to processing orders or performing quality checks for example.

Furthermore, using automated systems instead of manual processes helps alleviate potential errors that could lead to costly repercussions down the line. The use of robotics has become increasingly popular within the diamond industry due to its cost-saving benefits in addition to its ability to handle complex tasks with precision and speed – ultimately leading businesses toward greater success through improved productivity levels and profitability margins.

Best Practices for Successful Diamond Trading


If you are looking to make a big splash in the business world, then the diamond industry is an excellent place to start. Not only is it incredibly lucrative, but with a few best practices, you can be sure of achieving success.

Here are some tips for successful diamond trading: 1. Research thoroughly- Before investing in diamonds, research both current and historical market trends for insight into potential returns.

Analyze data regarding pricing fluctuations to estimate how much your investment could be worth over time. 2.

Only purchase from credible sources- When buying diamonds, make sure that they come from reliable sellers who have years of experience dealing with gemstones and jewelry markets and provide quality assurance guarantees on their products. 3.

Don’t fall prey to marketing tactics- Diamonds can often be marketed as “investment grade stones” or “high-value pieces” when they may not match up with this criterion at all; always do your research before making any purchases or investments so you know exactly what you are getting yourself into! 4. Think long term- Investing in diamonds doesn’t have to mean purchasing large quantities upfront; consider spreading out smaller amounts over a longer period instead so that if prices drop unexpectedly during one period, there’s less risk involved overall since the majority of your capital wont be affected by short-term price changes like this one instance might suggest otherwise!



The diamond industry is a highly competitive and lucrative business. In recent years, the introduction of lab-grown diamonds has opened up new possibilities for those looking to enter the market.

Lab grown diamonds provide an ethical alternative to traditionally mined stones, as well as offer more economical options for consumers. This makes them particularly attractive in today’s economy where people are seeking good value for money alongside environmental awareness.

With its ever-changing landscape, it is clear that the diamond industry will continue to sparkle bright for many years to come.

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How to Prepare for Affiliate Conferences: Tips for First-Time Attendees 2024

Natasa Pantelic



Affiliate events are essential for anyone involved in the affiliate marketing industry. They provide a platform for networking, learning about the latest trends, and discovering new opportunities to grow your business. For first-time attendees, preparing for these gatherings can be a bit overwhelming. In this blog post, we’ll share essential tips to help you make the most of your affiliate conference experience.

Setting Your Goals and Expectations


Selecting the right affiliate conference is crucial for maximizing value and aligning with your goals and interests. Thoroughly research each event, considering factors such as target audience, speakers, agenda, and location. Focus on gatherings catering to your niche, with high-quality speakers offering valuable insights. Assess the agenda for relevant workshops and presentations, while weighing the pros and cons of each location.

By choosing an event like affiliate conference June 2024 tailored to your objectives and preferences, you’ll be better positioned to form meaningful connections, gain actionable insights, and enhance your professional development. Investing time in this research will contribute to a successful and fulfilling experience.

Choosing the Right Conference for You

With so many affiliate gatherings to choose from, it’s essential to select the right one that aligns with your goals and interests. Research each event thoroughly, considering factors such as the target audience, speakers, agenda, and location. Attending an event tailored to your niche and interests will maximize the value you receive.

Research and Networking


Once you’ve selected the right gathering for you, begin researching the attending companies, speakers, and exhibitors. This knowledge will help you identify potential business partners and networking opportunities. Additionally, connect with attendees on social media or through event-specific platforms. Establishing relationships before the conference can make networking in person more comfortable and productive.

Preparing Your Business Materials

Ensure you have up-to-date and professional business materials to share with potential partners. This includes your business cards, a one-page company overview, and any promotional materials you plan to distribute. A well-prepared elevator pitch will also come in handy when introducing yourself and your business to new contacts.

Dressing for Success: Conference Attire


First impressions are crucial, especially at professional gatherings. Dress professionally while remaining comfortable, as you’ll likely be on your feet for extended periods. A smart-casual dress code is generally acceptable at most affiliate conferences, but be sure to research the specific event’s dress code to avoid any faux pas.

Building Your Agenda

Most affiliate gatherings will have a packed schedule of workshops, panels, and networking conferences. Take the time to create a personalized agenda, prioritizing sessions that align with your goals and interests. Don’t forget to factor in breaks and time for networking, as these are equally important aspects of a successful experience.

Essential Items to Bring with You


To make the most of your conference experience, pack the following essentials:

  • Business cards: Have plenty of these on hand for networking opportunities.
  • A notebook and pen: Jot down important information during sessions or conversations.
  • A charged phone or tablet: Stay connected, take photos, and access your digital agenda.
  • Comfortable shoes: You’ll be on your feet for extended periods.
  • Snacks and a water bottle: Stay energized and hydrated throughout the day.

Maximizing Networking Opportunities

Networking is a crucial aspect of any affiliate gathering. Make an effort to introduce yourself to as many people as possible and engage in meaningful conversations. Keep your elevator pitch handy, and don’t be afraid to ask for business cards or contact information. Remember to listen more than you talk, as this will allow you to gain valuable insights from others.

Engaging in Workshops and Sessions

Take full advantage of the knowledge shared at the conference by actively participating in workshops and sessions. Ask questions, take notes, and engage with the speakers and other attendees. This will not only help you retain the information but also demonstrate your enthusiasm and commitment to your professional development.

Utilizing Social Media for Networking and Updates


Social media can be a powerful tool for networking and staying updated during an affiliate conference. Follow the official event hashtag and engage with other attendees, speakers, and organizers online. Share your experiences, insights, and photos from the conference to create a buzz around your presence and showcase your expertise.

Maintaining Your Energy and Focus Throughout the Conference

Affiliate conferences can be both exciting and exhausting. It’s essential to maintain your energy and focus to make the most of your experience. Stay hydrated, eat regular meals, and take breaks when needed to recharge. Prioritize self-care and rest to ensure you’re at your best throughout the gathering.

Post-Event Follow-Up and Relationship Building


The relationships you’ve built at the event shouldn’t end when it does. Following up with the contacts you’ve made is crucial for long-term success. Send personalized emails or LinkedIn messages expressing your gratitude for meeting them and reiterating any agreed-upon next steps. By nurturing these connections, you increase the chances of turning them into valuable partnerships.

Measuring Your Success and ROI

After the conference, it’s essential to evaluate your experience and measure the return on investment (ROI). Consider factors such as new contacts, leads, partnerships, and gained knowledge. Assess whether your goals were met and if the gathering was worthwhile. This analysis will help you make informed decisions about attending future events.

Applying Lessons Learned to Future Conferences


Lastly, use the insights and lessons learned from your first affiliate conference to improve your strategy for future gatherings. Identify areas where you excelled and areas where you can improve. By continuously refining your approach, you’ll maximize the value you gain from attending affiliate events and contribute to your long-term success in the industry.

In conclusion, preparing for an affiliate event as a first-time attendee may seem daunting, but by setting clear goals, researching the right event for you, and following the tips outlined in this blog post, you’ll be well-equipped to make the most of your experience. Remember to focus on networking, learning, and growing your business, and you’ll be well on your way to a successful conference experience.

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When Should You Hire A Life Coach? 5 Things To Know

Jovica Radulovic



Life coaches play an important role in the life of many people, but still, the concept is new for others. It is undeniable that they play an important role in life because of the kind of support and mentorship they offer. Hence, if you ever need to reach out to a professional coach, you should not hesitate or shy away from putting such a need forward.

Apart from the basic decision-making capability, a life coach Melbourne can help you to figure out various things that are helpful at different life stages. You cannot do everything on your own in life; having someone with an alternative opinion will benefit you in various ways.

You might be confused about the right time to hire a life coach. So, you can consider hiring a life coach whenever you feel the following.

1. A Lost Feeling With Nowhere To Go


There are many instances in life where you will feel lost in your daily life and feel like you don’t have anything to do or anywhere to go. It is common with young adults during this time; they have many things and thoughts on their plate. When you hire a life coach, they will help you find a way amid your thoughts and help you escape the confused state.

Also, if you think you are walking in an endless tunnel, the coach will help you understand yourself and the things you like, followed by those you don’t. Whenever you want to begin something new or let go of something old, the kind of support that you seek will be provided by a coach.

2. You Are Entering The Self-Doubt Stage

There comes a hard stage in life when people begin to overthink, and their highly emotional state leads them to enter the stage of self-doubt. When you begin to doubt yourself, you need to get reassurance for the same, which helps clarify the present situation in life. Deep down, people tend to know what they want but are confused due to many factors which further push them into a vacuum.

Also, suggestions and recommendations pouring in from all spheres further worsen the situation. Instead of doing anything better, such things harm a person’s personality, and they may reach a position where they cannot decide anything for themselves. In such a situation, you need a life coach to help them realize their dreams and opt for ways to help them reach the set goals and objectives.

3. Lack Of Planning And Implementation


Another hint that you need to know your need to hire a life coach is when you feel there is a lack of planning and implementation. It can be due to any distraction, but the main thing is that you lack the effort needed to meet the goals or objectives you have set for yourself. Having a goal is good but useless if you don’t know how to achieve it.

The life coach can help you with the much-needed guidance that will help you create an action plan to move from where you are and reach the place you have set for yourself.

Many potential people have excellent creative skills, but because of their overthinking and lack of confidence, they tend to give up on this side of theirs. It is the worst that anyone can do with themselves; hence, whenever anyone feels like drowning, a life coach should be reached out. Not only do they help act as a ray of hope amid the darkness, but also, their experience is something that everyone can learn from.

4. Looking For A Career Or Field Switch

Often, there are times in life when people get bored with their routine or feel the absence of that spark, making them feel the fear of competition around them. Also, staying unemployed for a long time pushes them to stay where they are, and they tend to lose interest in everything they once enjoyed or loved.

When you want to break out of your lifestyle and want to do something else, you will get everything you need from the help of a life coach. Whether you want an entirely new business line or want to switch your professional field, the coaches will help you cater to your mind. It is the stage when you need rock-solid support, and the coaches will help you get it in every possible step.

It is a big thing, and having various things in your head is fine. So, you need not avoid it. Doing so can take a toll on your health and, further, worsen your physical and mental well-being. It is better to hire a professional before you worsen your condition and consider the same thing later on.

5. Becoming Forgetful, No Follow-Ups, And Procrastination Mode


When you spot an unusual thing about yourself, like when you begin forgetting your routine activities, it means something is wrong. Many people forget things out of habit, but you should pay heed to it if it is a sudden habit. You need to realize the responsibility, and when you need an external factor for the same, the best way is to go for a life coach.

Also, if you want someone who can help you with your accountability, a life coach is the one who can help you. There are some important obligations that you need to fulfill and help you with the daily dose of motivation. These professionals are the best source for the same.

Also, if you want to focus on your habit of becoming a procrastinator, they will help you. As a procrastinator, you will feel stuck and never move a step toward what you seek. You must have a schedule, consistency, perseverance, and do things on time. Your coach will have everything covered and will never make you feel alone.


You should always seek help when you need it the most. Seeking the assistance of a life coach is a sort of help that will not only shape you into a better human but also help you develop habits that will stay with you for a long. It is a cycle. The way someone helps you will help you inspire the people around you, and they can reach out for help too. It is nothing bad to reach out to a life coach, as they will certainly help you somehow.

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