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Why Women Shouldn’t Shy Away From Launching a Business in Middle Age and Beyond.

Nebojsa Vujinovic

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Women who establish businesses in the middle of their lives start their businesses for various reasons.

  • living a dream for the rest of your life;
  • to supplement income by part-time or full-time business;
  • making a career after the layoff, retirement, or another life event such as retirement;
  • being able to have more time and money to invest in pursuing a passion, especially in the case of children who are old.

“There is no deadline for success or fulfillment, just as there is no one path everyone needs to follow,” is the opening line to Forbes”50 Over 50 list of outstanding women entrepreneurs, creators, and leaders.

In Good Company

Over five years preceding the outbreak, female-owned businesses increased by 21 percent. In 2019, more than 50% of U.S. businesses were wholly or jointly owned by women (2019 State of Women-Owned Enterprises Report). In 1972, women held only 4.6 percent of American companies 1972.

Middle-aged women can enter the business world with faith. “Successful entrepreneurs are middle-aged, not young,” said Pierre Azoulay and J. Daniel Kim in Age and High-Growth Entrepreneurship. “All evidence points to founders being especially successful when starting businesses in middle age or beyond.”

Resilience under stress, expertise, robust support systems, and interpersonal abilities are the strengths of entrepreneurs who are 50 or older (AARP Small Business Resource Centre for 50and older).

“Your age is an asset, not a handicap,” says Sharon Morgan Tahaney, a former Ms. Arkansas Senior America owner of Spa on Main situated in El Dorado. “The wisdom you’ve gained over the years will provide a strong foundation to grow people and ultimately revenue.”

‘Don’t Be Afraid.’

With more than 30 years of experience working in the field of jewelry, Shannon Branstetter decided in 2020 to launch an enterprise of her own. The influenza pandemic slowed their plans, but Shannon found her shop, Shannon’s Jewelers of Hot Springs, in September, at the age of 49.

“The best advice I can give: Don’t be afraid, work hard, be thankful and celebrate the little things,” she adds. “Ask questions. It’s OK!”

“The goals I’ve set for myself and my business are changing daily and weekly,” she continues. “The response from the community has been incredible, with so many new clients and referrals.”

Although confident about her industry know-how, Branstetter was less sure about the process of starting. When she was planning and launching her company, she worked with her advisor, who was with the Arkansas Small Business & Technology Development Center. The ASBTDC offers no-cost secure and confidential services for Arkansas entrepreneurs.

Here are some suggestions from the center for potential owners of businesses:

1. Be aware of your customers.

The foundation of every company should be its customer. Who is going to buy the product you’re offering? What can you do to differ from the offerings already being sold locally or on the internet? Be sure to confirm demand before launching your business plan.

You must clearly articulate why your customers will appreciate their product more than rivals’.

2. Consider a loan.

Plan your startup costs and then decide whether you’ll require an investment loan to cover the entirety or a part of the expense.

The process of obtaining commercial loans can seem a bit intimidating, especially for business owners who are first-time customers. But, the loan route is safer for middle-aged entrepreneurs than taking your retirement savings and is often less costly than interest on credit cards.

If you’ve never considered financing for your business, you’re the only one. Based on the report 2024 Bank of America Women Business Owner Spotlight, 42 percent of females “have never applied for a business loan or line of credit.” Male business owners are twice as likely to apply for loans and borrow more.

The ability to secure a loan, in the beginning, is more advantageous than trying to stay out of debt and then running out of funds mid-project, and you might not be able to borrow.

ASBTDC will answer your questions regarding loans and other sources of funding.

3. Find your way.

Are you not interested in building an entire company from the ground scratch? There is another route to ownership of a business, like the opening of a franchise or buying an established company.

Tahaney retired executive Tahaney, a retired executive, bought her first property, the Spa on Main, in her hometown in 2020 after consulting on behalf of the Southern Arkansas University ASBTDC.

“The life of a small town. After spending the last three decades within Dallas and Orlando, I was enthralled. I was looking for peace and the freedom to pursue my interests,” she says. “When I heard that Spa on Main had been about to be sold, I started to think about using the knowledge I’d gained in business leadership to a business that could bring comfort, health, and renewal to all people, including myself! Then I began doing my due diligence and found that this was a resilient and steady small business that would let me apply the principles of business management and leadership while effectively serving the neighborhood.”

Hi, my name is Nebojša, and I've been involved in digital marketing for over 15 years. I've written for various websites, covering a wide range of topics. I'm particularly interested in subjects like technology, gaming, app development, and I also have a passion for automobiles. Additionally, I work on SEO optimization. In my free time, I enjoy reading, walking, traveling and spending time with my wife and daughter.

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How to Cut Costs on Shipping to Amazon Warehouses – 2025 Update

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Costs on Shipping to Amazon Warehouses

Shipping products to Amazon FBA warehouses is a major expense for third-party sellers. Whether you’re shipping a single box via SPD (Small Parcel Delivery) or pallet loads through LTL/FTL (Less Than Truckload/Full Truckload), shipping costs can eat up 15% to 40% of your total margin if not carefully optimized.

In 2025, with higher fuel surcharges, regional delivery bottlenecks, and Amazon’s stricter FBA receiving policies, cutting shipping costs is no longer optional—it’s a necessity for profitability.

Checklist for Cutting Amazon FBA Shipping Costs

Action Benefit
Use Partnered Carriers Save 30–70% on SPD/LTL rates
Consolidate into LTL when possible Reduce per-unit cost and handling fees
Ship from prep centers near FCs Shorten the last-mile distance
Use standard box/pallet dimensions Avoid oversized penalties
Automate with FBA software tools Reduce labor cost, avoid prep errors

1. Choose the Right Shipping Method: SPD vs. LTL/FTL

Many sellers default to SPD because it’s familiar and easier to set up. But as your shipment volume grows, this method quickly becomes inefficient. If you’re sending multiple boxes regularly, switching to LTL or FTL can significantly lower your per-unit cost.

LTL is ideal for 1–4 pallets, while FTL becomes more economical once you’re shipping 20+ pallets. The larger and more frequent your shipments, the more you save through freight consolidation and pallet optimization.

Shipping Method Best For Typical Volume Cost Efficiency
SPD (Small Parcel) Low-volume shipments (<150 lbs per box) Under 10 boxes Low to Moderate
LTL (Less Than Truckload) Medium-volume shipments 1–4 pallets High for consolidated loads
FTL (Full Truckload) Large shipments to one FC 20+ pallets Very high if volume allows

Always run a side-by-side cost analysis between Amazon’s partnered LTL and SPD options for the same shipment. Even at lower volumes, LTL can beat SPD in cost-per-unit when handled correctly.

2. Optimize Box and Pallet Dimensions

Optimized box and pallet stacking system inside Amazon warehouses for space efficiency

Smartly stacked boxes and pallets in Amazon warehouses highlight how optimizing dimensions helps maximize space utilization

Dimensional weight pricing has become the standard for carriers, meaning your shipping bill depends as much on volume as on actual weight. Oversized packaging, under-filled boxes, or poorly stacked pallets all translate into wasted money.

Even minor changes to your box dimensions can cut down on shipping charges significantly. It’s especially important to standardize carton sizes across SKUs and ensure you’re getting the most efficient stackability when using LTL or FTL.

Packaging Type Cost Impact Optimization Tip
Oversized Boxes Higher per-unit cost + surcharges Split items into smaller boxes
Inconsistent Sizes Inefficient pallet use Use standard cartons
Poor Pallet Stacking May result in Amazon rejections Follow Amazon’s FBA pallet guidelines

A Freightos shipping case study found that by trimming box height by just 2 inches across 300 monthly units, one seller saved $420 in dimensional weight charges over 30 days.

3. Consolidate Shipments Strategically

Frequent small shipments often result in higher per-unit shipping costs, more carrier pickups, and a higher likelihood of fulfillment center delays. Consolidating multiple small shipments into a single, well-organized load saves on handling and often qualifies for better freight rates.

More importantly, Amazon prefers well-labeled, bulk deliveries over fragmented ones, which can
delay check-ins during peak seasons.

Scenario Estimated Monthly Shipping Cost With Consolidation
4 SPD shipments × 10 boxes $900 $540
1 LTL pallet shipment (same qty) $480

If you’re using a prep center or 3PL, schedule shipments biweekly or monthly instead of weekly. Many centers will hold goods for a few extra days to help you consolidate at no added cost.

4. Use a Prep Center Near Amazon FCs

Organized prep center near Amazon warehouses with boxes ready for dispatch

A prep center near Amazon warehouses ensures faster and more accurate processing of shipments ready for dispatch

Shipping across the country adds avoidable costs, especially if your inventory is already located closer to Amazon’s main fulfillment hubs, according to Dollan Prep Center. Working with a prep center within a short distance of Amazon’s major FCs helps you reduce last-mile freight charges, shorten delivery windows, and reduce potential delays during appointment scheduling.

This also increases the chances of faster check-ins and fewer rescheduling penalties.

Top FC Regions Benefits of Nearby Prep Centers
Dallas/Fort Worth, TX Central location, multiple nearby Amazon FCs
Hebron, KY Common FBA inbound point for East Coast sellers
Moreno Valley, CA Ideal for West Coast imports from Asia
Allentown, PA High Amazon FC density, fast East Coast distribution

Relocating your prep and storage from the West Coast to Kentucky or Ohio can reduce per-pallet shipping costs by 20–30%, especially for sellers distributing nationwide.

5. Leverage Amazon’s Partnered Carrier Program

Amazon offers discounted rates through its partnered carrier program, which includes both UPS for SPD shipments and several freight providers for LTL and FTL loads. These discounts are only available if you create shipments directly through Seller Central and use Amazon’s pre-approved carriers.

In most cases, Amazon’s partnered rates beat outside quotes, even those from negotiated commercial accounts.

Service Estimated Discount
Partnered SPD (UPS) 30%–50%
Partnered LTL (XPO, CEVA, etc.) 40%–70%

While you must comply with Amazon’s strict packaging and labeling requirements to access these rates, the savings are substantial, l—especially for high-volume sellers or those regularly shipping to distant FCs.

6. Reduce Rejected Shipments with Better Labeling and Packing

Stacked cardboard boxes in Amazon warehouses, illustrating efforts to reduce rejected shipments

Neatly stacked boxes in Amazon warehouses demonstrate strategies to reduce rejected shipments and improve delivery efficiency

FBA rejections are costly and often entirely avoidable. If your shipment arrives with incorrect labels, mixed SKUs, damaged boxes, or non-standard pallets, Amazon may either reject the shipment or charge you additional fees for correction.

These mistakes lead to delays, inventory miscounts, and wasted freight costs. Proper prep practices—including double-checking barcode placements and securely packing all cartons—go a long way in avoiding financial hits.

Mistake Possible Charge
Wrong label placement $0.20–$0.30 per unit
Unscannable barcode $0.15–$0.40 per unit
Rejected pallet Full reshipment cost

Based on Amazon seller reports, approximately 1 in 5 shipments that result in receiving delays are traced back to labeling or prep errors, ot transport problems.

7. Compare 3PL and Freight Forwarder Rates

Freight pricing varies widely depending on your route, volume, and carrier network. Many sellers overlook potential savings by sticking with default options like Amazon Partnered LTL when they could secure lower rates via third-party logistics (3PL) providers or freight brokers.

For international shipments, especially from Asia, consider FBA-friendly freight forwarders who understand Amazon labeling and delivery protocols.

Shipping Scenario Amazon Partnered Rate 3PL Broker Rate Savings Potential
3 pallets to California FC $620 $520 ~$100 (16%)
Full container from China $2,400 $1,800 ~$600 (25%)

Always confirm that your 3PL or freight broker can handle Amazon’s strict delivery appointments and ASN documentation. Mishandled deliveries can delay check-in by days or even weeks.

8. Use Software to Automate and Optimize Shipping

Managing logistics manually might work at a small scale, but as your operation grows, automation is critical. FBA-compatible software can help you generate labels, track freight costs, schedule restocks, and reduce prep errors.

Most tools also offer data dashboards that allow you to compare historical shipping costs and identify which products are the most expensive to move.

Tool Functionality
InventoryLab Shipment creation, cost tracking, and label printing
RestockPro Restocking suggestions and forecasting
ShipStation Multi-carrier shipping rate comparisons
Sellerboard Profit analysis, including logistics cost modeling

Automating shipment creation and integrating freight cost visibility into your inventory management can help reduce administrative time by 20–30% and prevent avoidable prep center errors.

9. Negotiate Better Terms with Your Prep or Freight Providers

Shipping costs are not always fixed. If you’re consistently sending volume to FBA, you have leverage. Many prep centers, LTL brokers, and freight forwarders offer volume discounts, flat fees per pallet, or reduced storage costs if you ask.

Review your past 3–6 months of shipping data, calculate your average pallet count, and initiate a negotiation with your vendors.

Tip: Sellers averaging 10+ pallets per month can often secure flat monthly pallet rates, discounted receiving, or free shrink-wrapping—terms that reduce your cost per unit long term.

10. Eliminate Dead Weight: Audit Unprofitable Shipments

Cardboard boxes on shelves in Amazon warehouses focused on eliminating dead weight in shipments

A focus on eliminating dead weight in Amazon warehouses leads to lighter, more cost-effective shipments

Not every product is worth shipping. It’s easy to fall into the trap of sending every piece of inventory to FBA, regardless of sales velocity or margin. Always review your SKU profitability before creating a shipment.

If a product yields less than $5 net profit after shipping and FBA fees, it may not be worth warehousing, especially if it ties up cash flow or increases long-term storage fees.

Sellers who regularly audit their shipping loads and purge underperforming inventory can reduce overall FBA shipping costs by 15–25%, according to Helium 10 seller data from Q4 2024.

Conclusion

Shipping costs are one of the easiest areas to improve once you understand the variables that impact pricing, from carton sizes to shipping method selection, from software automation to vendor negotiation.

In 2025, sellers who optimize these components can see thousands in annual savings and increase their margins without selling a single extra unit. Whether you’re operating at 500 units per month or 50,000, controlling your logistics pipeline will separate your business from competitors who let costs run unchecked.

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Post-Purchase Customer Experience – Why It’s the Key to Retention and Loyalty

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In today’s fiercely competitive marketplace, securing a sale is just the beginning of the customer journey, not the end. Post-purchase customer experience has emerged as a pivotal aspect of not only retaining clients but also building unwavering loyalty.

Once the transaction is completed, a new chapter unfolds—one that can either transform a one-time buyer into a lifelong advocate or reduce them to just another statistic in the sea of disengaged consumers. Every interaction a customer has after the purchase, from personalized follow-ups to seamless customer support, plays a crucial role in shaping their perception of your brand.

As the dust settles on their initial decision to buy, it’s the ongoing experiences that will ultimately determine whether they return for more or drift away into the clutches of competitors. Understanding and optimizing this journey is not merely an option anymore; it’s a necessity for businesses striving to cultivate lasting relationships in a world where choices abound.

The Path to Loyalty: How Post-Purchase Experience Shapes Customer Relationships

Source: reverselogix.com

The journey to fostering customer loyalty begins long after the initial purchase is made; it is intricately woven into the fabric of the post-purchase experience. Picture this: a customer who eagerly anticipates their delivery, receiving a thoughtful follow-up email that not only confirms shipment but also includes tips for maximizing the product’s use—this simple gesture cultivates a sense of connection.

Afterward, a timely survey asking for feedback demonstrates that their voice matters, transforming a transactional relationship into a dialogue. Each element, from personalized recommendations based on their purchase history to dedicated customer support, deepens trust and enhances the emotional bond.

In this ever-competitive landscape, understanding that retention hinges not on the initial sale, but on the entire journey afterwards, can unlock the secret to creating lifelong advocates for your brand.

Beyond the Sale: The Critical Role of Aftercare in Customer Retention

Source: globalresponse.com

In the whirlwind of commerce, where transactions often take center stage, one critical aspect frequently slips through the cracks: aftercare. This pivotal phase begins the moment a customer clicks “confirm” on their order, extending well beyond the point of sale.

It’s not merely a follow-up; it’s a commitment to nurturing the relationship, a chance to reinforce the connection established during their buying journey. Think of aftercare as the secret sauce of customer loyalty—personalized messages, helpful tips, and timely support can transform an ordinary experience into an extraordinary one.

Customers who feel valued and supported are more likely to return, not just for the products they cherish but for the community and service that accompany them. In a landscape flooded with choices, businesses that prioritize aftercare don’t just sell products; they cultivate loyalty, turning one-time buyers into lifelong advocates.

Conclusion

Source: youngurbanproject.com

In conclusion, the post-purchase customer experience is a critical pillar in fostering retention and loyalty among consumers. By understanding and enhancing this stage of the customer journey, businesses can build lasting relationships that go beyond a single transaction.

Effective post-purchase marketing not only reinforces the value of the initial purchase but also encourages repeat business through personalized communication and ongoing engagement. As companies strive to differentiate themselves in a competitive landscape, prioritizing the post-purchase experience will prove essential in transforming customers into brand advocates, ultimately driving sustainable growth and long-term success.

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From Trader to Business Owner – How to Build Your Own Trading Firm

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Transitioning from a trader to a business owner is a thrilling journey, a leap from the exhilarating chaos of the markets into the strategic realm of entrepreneurship. Many traders, fueled by their passion for the financial world, dream of establishing their trading firm—a bold move that promises both independence and potential prosperity.

Yet, this path is strewn with challenges, requiring not just deep market knowledge but also formidable skills in management, finance, and strategic planning. How do you go from analyzing charts and executing trades to overseeing a team of traders and making critical business decisions? In this article, we’ll explore the multifaceted process of building your trading firm, offering insights on everything from legal considerations to cultivating a strong company culture.

Prepare to navigate the nuances of this transition—where the fierce nature of trading meets the intricate art of business ownership. Your journey begins now.

Identifying Your Niche in the Trading Market

Source: udemy.com

Identifying your niche in the trading market is an essential first step on your journey from trader to business owner. Start by reflecting on what truly captivates you—whether it’s forex, stocks, options, or commodities—and the unique strategies you’ve developed through experience.

Tools like depth of market software can play a pivotal role during this process, offering detailed insights into market trends and liquidity levels, which can help you pinpoint areas of opportunity. Dive deep into market trends, analyzing which segments show potential for growth and profitability, while also considering the competition.

Don’t shy away from experimenting; this phase often involves trial and error, as you test different trading styles against varying market conditions. Additionally, leverage your existing knowledge to carve out a specialized area, perhaps focusing on a demographic or asset class that isn’t saturated.

Ultimately, the key lies in blending your passion with market demands, creating a distinctive offering that speaks to both your interests and the needs of prospective clients.

Creating a Business Plan for Your Trading Firm

Source: www.getwork.co.uk

Creating a business plan for your trading firm is not merely a formality; it’s the foundation upon which your entrepreneurial dreams will stand. Begin by defining your vision—what kind of trading strategies will you employ? Will you focus on equity markets, forex, or perhaps cryptocurrencies? This clarity will inform every aspect of your plan, from your target market to your operational framework. Next, conduct a thorough market analysis to identify your competitors and potential clients, ensuring your unique selling proposition shines brightly amidst the noise.

Financial projections are crucial; outline your startup costs, expected revenues, and break-even analysis to illustrate the viability of your venture. Don’t forget to address risk management—how will you safeguard your capital against market volatility? Each section of your plan should weave together, showcasing not only your ambitions but also a pragmatic approach to navigating the complexities of the trading landscape.

This document is your blueprint for success; invest the time to make it comprehensive and compelling.

Legal Considerations for Starting a Trading Firm

Source: luxalgo.com

Establishing a trading firm entails navigating a labyrinth of legal considerations, intricately woven into the fabric of financial regulations. Aspiring business owners must first determine the appropriate business structure—whether a sole proprietorship, partnership, or corporation—each carrying its legal ramifications and tax obligations.

Securing the necessary licenses and permits is paramount; depending on your trading strategies and the markets you operate in, you may need to register with regulatory bodies like the SEC or FINRA. Additionally, compliance with anti-money laundering laws and data protection regulations will shape operational protocols, safeguarding both your firm and clientele. As you forge ahead, consulting with legal professionals proficient in financial regulations is not just wise—it’s essential, ensuring that your firm not only thrives but does so within the bounds of the law, avoiding the perilous pitfalls that could threaten your entrepreneurial dreams.

Conclusion

In conclusion, transitioning from a trader to a business owner by establishing your trading firm is an exciting yet challenging journey that requires careful planning, strategic decision-making, and an adept understanding of market dynamics. By leveraging essential resources, including cutting-edge tools like depth-of-market software, you can enhance your trading strategies and gain valuable insights into market trends.

Building a successful trading firm involves not only honing your trading skills but also developing a solid business framework, fostering a collaborative environment, and staying agile in a rapidly evolving marketplace. With the right approach and commitment to continuous learning, the path from trader to business owner can lead to remarkable growth and fulfillment in the world of finance.

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