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YouTube launches new shopping options during Coachella Livestream.

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Brockhampton, a hip-hop group, will perform at the Coachella concert. Viewers can stream the festival live on YouTube and purchase a commemorative T-shirt.

Viewers will be able to click on a link or scan the Q.R. code to purchase Brockhampton shirts from Coachella’s shop during the performance. This is all without having to leave the live-streamed concert.

YouTube will sell exclusive merchandise for the Coachella Livestream for the first time. This is part of an effort by YouTube to improve the viewing experience at home.

YouTube viewers can also shop and view short-form videos created by Kaiti Yoo and Larry at Coachella via their YouTube channels. Fans can join a live chat during live stream performances.

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Lyor Cohen, YouTube’s global head for music, stated that “We are always trying to deepen our roots [with] fans/artists and one of the best methods that you could do it” is merchandise. “The idea behind exclusive merchandise drops was to allow fans and artists to have more connections.”

Google’s social video giant, which Google owns, has hosted live concerts for years to attract viewers and advertising dollars. The company wants to increase its online presence to attract more people to its live events.

YouTube launched the “YouTube holiday stream and shop” last week. Creators market products from retailers such as Walmart, Samsung, and Verizon.

The popularity of purchasing products through links via social media increased during the pandemic. This was because consumers switched to shopping online over buying in-stores.

According to research firm eMarketer, the U.S. is expected to see a 25% increase in social media sales to $45.74 billion. According to an Insider Intelligence survey, half of U.S. social-media users reported that they had purchased something via a social network site within the past 12 months.

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According to Insider Intelligence, YouTube was third in popularity for shopping online, with 16% choosing the Google-owned video company.

According to Mike Chapman (partner at Kearney management consulting firm), Gen Z is a loose definition of people born between 1997 and 2007. They are twice as likely as other Gen Z members to purchase something based on what influential people say. Chapman said that Gen Z consumers are more likely to ask lots of questions about their purchases, and they tend to be impulse buyers.

Chapman stated that live streaming is a way to interact with consumers and validate their questions before purchasing. This is a different approach than traditional eCommerce.

TikTok, Instagram, and Facebook all offer tools that enable creators and businesses of social media to display images or links to products that viewers can click to buy during live streams. There are many start-ups in the live streaming retail space. These include L.A.’s NTWRK, which received $50 million last year, and ShopThing in Toronto, which received $10 million in a Series A round.

Amazon also tries to connect its retail business with original programming. Amazon Prime Video’s “Making the Cut,” a series about fashion design, features clothing that can be purchased on Amazon’s website.

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Bridget Dolan, Managing Director of YouTube Shopping Partnerships, stated that the idea behind selling Coachella merchandise was to allow viewers to purchase a T-shirt from the concert or other merchandise to commemorate the experience.

Dolan stated, “When you have livestream experiences, that was probably one of the most missing elements, was the idea you actually participated. You watched it live and saw the artists come on stage and interact with you, and that’s what makes it special.”

She stated that the Brockhampton shirts she sold during Coachella would only be available to those who could watch the Livestream. Performers like Flume and Billie Eilish will sell exclusive merchandise during YouTube’s Coachella Livestream.

YouTube has an exclusive deal with Goldenvoice, the promoter of Coachella. It will stream the music festival exclusively through YouTube. This has been happening since 2011.

YouTube declined to comment, but both companies saw the benefits. YouTube reported that it received 82.9 million views during the first weekend at Coachella 2019, the last Coachella event. This was due to the COVID-19 epidemic. More consumers are now used to streaming entertainment from home.

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Sophia Chu (center) talks to viewers of ShopShops’ live stream. ShopShops, a Chinese start-up, live streams QVC-style events at American fashion boutiques.

Paul Tollett (President and CEO of Coachella) said, “It’s been amazing to see the performances at our festival being shared with fans around the globe,”

It can be hard to get tickets for Coachella because of the high demand. The festival is held over two weekends at Indio. Cohen stated that making parts of the festival live streamable allows for more people to view it from their homes, which has, in turn, increased awareness about the festival.

Cohen stated that live streaming offers endless possibilities. It helped to create Coachella’s global brand.

YouTube is expanding its YouTube Originals collection of original T.V. programs and films to include shopping.

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The San Bruno-based company makes its money primarily through advertising. It generated $8.6 Billion in advertising revenue in the fourth quarter of 2014, an increase of 25%. Analysts believe that live-streamed shopping will be a promising area for growth.

YouTube does not receive any revenue from live shopping experiences.

Dolan stated, “We are testing and experimenting so many that right now we really just want it to be right before we figure out our exact business model.”

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Chanel is celebrating the cinema industry to close Paris Fashion Week.

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Massive light-bulb-encrusted letters that spell CHANEL shimmered across an esplanade at Grand Palais on the last day of Paris Fashion Week prefacing a collection that honoured the cinema industry.

Paris — Stunning lightbulb-covered letters that spell CHANEL glittered on an esplanade at Grand Palais on the last day of Paris Fashion Week prefacing a collection of films that honoured the industry. It brought a sense of nostalgia for simpler times in this less-virus-hit season that is notable for its absence of stars.

Like Milan, Paris has undertaken an unusual fashion season in Spring-Summer 2021 due to this coronavirus-related pandemic. The nine-day calendar featured an assortment of runway shows with guests masked sitting in rows, live presentations and digital shows that were streamed online and accompanied by promotional videos.

Here are the highlights of Tuesday’s news:

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CHANEL’S CINEMA

A few American actors who normally go to Chanel, the main event in Paris Fashion Week, stayed at home. However, fashion designer Virginie Viard envisioned the glamour of earlier times. Her festive collection reflected the glamour of the Hollywood or Cannes film star machine and its media circus, aptly including the Oscar-winning French actor Marion Cotillard on the front row.

“I was thinking about actresses at the photocall, coming off the red carpet: their faces a little distracted, their attitude a little out of sync with the outfits they’re wearing … this very lively side to cinema that happens beyond cinema,” Viard stated.

It was a mix of high-end glamour mixed with casual chic in a collection known for its shoulder silhouettes that were exaggeratedly wide and round or flat and diagonal.

For the affluent, the upscale, there were ecru and black tweed skirts -the house’s signature. The most stylish was a tough knit black suit with round shoulders, an incredibly cinched waist, massive tubular arms and big white shirt cuffs that were visible and collar. It made a gorgeous silhouette against the white-list runway.

Some of the casual styles did let the collection fall. Prints that were large and vibrant, like a turtleneck and cross-over dress balloon letters that spell out the brand’s name to invoke neon lighting. However, the colours were not harmonious, and sometimes it appeared like the designer was trying to be trendy.

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However, there were many stand-out moments. A shoulderless black mini dress was the epitome of elegance and had a silky black skirt that fluttered gently towards the ankles to reveal the legs. An untidy black silk top featured stunning white feathers swooshes that hung like leashes.

As a touch of nostalgia, This could be the last Chanel performance in the Grand Palais for years. The venue has announced that it will close between December 2020 and March 2023 to undergo renovations, to be reopened before the Paris Olympics of 2024.

LOUIS VUITTON

This season’s goal for the powerhouse Louis Vuitton was to dissolve fashion’s masculine and feminine aspects.

“(To investigate) an area of sensitive which erases gender and promises endless possibilities for creativity. What would an in-between dress appear to be like?” the house asked.

The designer Nicolas Ghesquiere used that as an inspiration for a varied and vibrant collection of models with hairstyles and looks that were androgynous. Fashion is an industry that is shifting towards co-ed fashions in recent seasons, and it’s an important moment when a brand as strong as Louis Vuitton decides to look at this theme with such a clear approach to clothes.

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The collection was a mix of the sporty look with hints of masculinity. Although a wool coat that was cross-over with a peach-yellow hue and an angular, T-shaped silhouette was likely a piece for a woman, a variety of other clothes for spring-summer were able to fulfil the unisex (and highly fashionable) task.

The belt buckled on the trench coat for men symbolised leitmotif. It appeared as an oversized version in black, striped, tan, white and green. Its loose edge was designed to be hung down the leg.

The biker’s jacket was large and cropped to resemble an oversized Bolero. One of the most memorable pieces was a V-neck, sleeveless, check knit sweater with elegant sage leather shoulders, which were so lavish it featured a band to fasten the lower half to make it fit the figure. It was probably a humorous allusion to the women that wear boyfriend’s clothes, and it was stylish.

Stars Alicia Vikander and Lea Seydoux were cheered on from the front row.

VUITTON’S PENCHANT FOR THE CAMERAS

Fashion is described to be an industry which is always evolving. This is usually a good aspect since moving on towards new concepts and methods for displaying fashion can be the way trends are created and the industry’s lifeblood.

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Currently, many houses are streaming their fashion collections via Instagram and other sites to allow their brands to be more accessible to the public, which is admirable and in the future. It can help make fashion more accessible by allowing it to be seen by more than the 200 people who attend the show in person.

However, Louis Vuitton is one house that appears to be slightly trigger-happy in its efforts to record and show its shows digitally. This could distract viewers from watching the show by the editors, who are among the program’s primary purposes.

This is a phenomenon that predates the coronavirus pandemic many years.

The show on Tuesday was a bit crowded. Guests could not view the entire collection due to the over 100 camera obstacles placed on poles along the Louis Vuitton runway. Two camera poles were set in front of almost all guests within the hall of the main runway.

The collection began when it first started. massive cameras mounted on rollers were moved up and down

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MIU MIU DAZZLES WITH COLOR

Miuccia Prada’s teen sister house Miu Miu is known for its unique designs that can think deeply. In the current season, Prada looked at the fashions of the 1980s and added a splash of colour.

The collection appeared to have weaved every bright hue into the 53 designs. It could be seen as a sign of hope within one of the dark seasons of fashion.

Blood orange sparkled in a vintage tracksuit and sweatpants. Persian blue sparkled on a slouchy turtle neck. Satin sheen gold was an elegant touch to the vintage jacket and the sporty split skirt. Elderberry was the main part of a halterneck that was geometrically striped with a dark, sporty sienna skirt that looked Piet Mondrian and part Wimbledon.

One dress was in one of the most vibrant colours that had previously been on the Paris runway: a bright, pure citrine so powerful that the silhouette could not be distinguished.

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Beyond Frames Entertainment (FRA:8WP) Is In A Good Position To Deliver On Growth Plans.

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We can see why investors seek out businesses that aren’t profitable. For example, although software-as-a-service business Salesforce.com lost money for years while it grew recurring revenue, if you held shares since 2005, you’d have done very well. However, no fool would overlook the danger that a company with poor financial performance will burn through its money in a way that is too fast.

The genuine concern that is asked by Beyond Frames Entertainment (FRA:8WP) shareholders is whether they should be worried about the cash burn rate. In this article, the term “cash burn” is the annual percentage that a company that is not profitable uses the money to finance its expansion; it’s zero free cash flow. The first step is to establish the company’s cash runway by the ratio of its cash burn and the cash reserve.

When Might Beyond Frames Entertainment Run Out Of Money?

A company’s cash runway can be calculated as a result of dividing the cash pile by the amount of cash burned. As of March 20, 2022, Beyond Frames Entertainment had $ 38 million in cash and was debt-free. The most important thing is its cash burn was around kr25m over twelve months. So, as of March 2022, it would have approximately one year of runway for cash. Although this cash runway isn’t all that important, intelligent investors will be looking out in the distance and pondering what would happen when the business has to run out of cash. You can see how the cash balance has fluctuated over time by looking at the picture below.

How Well Is Beyond Frames Entertainment Growing?

One thing shareholders should remember is that Beyond Frames Entertainment increased its cash burn by 1,304% during the last 12 months. Although that may give us pause, we find great comfort in the strong growth in revenue of 94 percent. Based on the information above, we’re confident about the company’s growth path. The truth is that this article is only a brief review of the company’s overall growth statistics. You can look at how Beyond Frames Entertainment is growing revenue over time by looking at this graph of revenue growth.

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How Hard Would It Be For Beyond Frames Entertainment To Raise More Cash For Growth?

Beyond Frames Entertainment seems to be in a pretty good position regarding cash burning. However, we think it’s worth considering how easy it is to raise more funds if needed. The issue of shares and taking loans are among the most popular ways for a publicly-traded company to raise funds for its operations. One significant advantage of publicly traded businesses is that they can offer shares to investors to gain cash and help fund expansion. You can look at the ratio of a company’s cash flow against its market capitalization to determine how many shares the company will need to issue to fund one year’s operation.

Beyond Frames Entertainment has a market capitalization of KR428m. It also burned through kr25m last year, which amounts to 5.8 percent of the market value. As it is a small amount, it would be pretty simple for the business to finance next year’s growth by issuing new shares to its investors or through loans.

So, Should We Worry About Beyond Frames Entertainment’s Cash Burn?

While its ever-growing cash burn can make us feel a bit anxious, we have to say that we believed Beyond Frames Entertainment’s increase in revenue was pretty positive. We’re not the type of investors who are worried about the risk associated when dealing with companies that burn cash; however, the numbers we’ve reviewed in this piece make us feel pretty confident about Beyond Frames Entertainment’s current situation. Investors must be aware of the risks associated with business before deciding to invest in a stock. We’ve found four warning indicators concerning Beyond Frames Entertainment that potential investors should consider before investing money in an investment

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Is Circle an exciting future for entertainment for sports?

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Will Hawkins came up with the idea of distracting his fellow students at university while they were watching a 1-1 match between Southampton and Crystal Palace.

The founder of a betting app believes that his venture could change the world of sports entertainment forever.

Will Hawkins came up with the concept for Circle to entertain his college friends as they watched a dull 1-1 draw between his favorite Southampton and Crystal Palace.

The Circle was founded in 2020 and already has more than 2,000 users on the platform. It has raised PS1m.

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It is reported that the Manchester company is working on raising PS400k via Crowdcube. With less than three weeks remaining, the total amount is less than PS340k.

Hawkins admitted that he might not think of the business if the match of 2019 was more intriguing.

“Anyone who’s been to a football game knows the feeling you get when you realize that you’re about to witness the awful game ever,” he recalled.

“I removed my hat and looked around at my group of friends and said, ‘lads, all put five dollars in the hat. Every time the ball goes beyond the field, put the hat to you right’.

“15 minutes into the game, everyone was completely absorbed into it because we’d changed slightly the way we watch it.

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“I began receiving groups of fans surrounding me and asking me why we ran around in a frenzy every time the ball was kicked off the field.

“The winners were the person who held the hat when the final whistle. There was a half-time ceremony and one at full-time.”

When the game was over, Hawkins started considering ways to turn his idea into a company, which he began the following year with Mark Quinn and Eddie Ross.

Hawkins declared it crucial to tackle the ‘elephant of the room’ by speaking about gambling.

Betting

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“Betting tax is the second-largest source of income for the government under PAYE,” he explained. “It’s a PS180bn market worldwide with an 8.3 percent annual compound growth rate. It’s not going away.

“However, the rules are evolving, and new players have an opportunity to create socially inclusive concepts and not focus on the addictive nature of exclusion. This is something we’re genuinely thriving on.

“We are playing with you and your friends, and the worst case is that your buddy is the winner.

“It’s an entire game of luck. We’ve learned to be more innovative by using our platform. I’ve just told you how one game. How often the ball is removed from play. Various measures allow the pot to move one way to the right for an edge and two places to the left to get the yellow card.

“By adding these values, you’re beginning to observe the game differently. The last time I checked, someone was able to win a jackpot of PS1,000 due to a late-minute substitution!

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“We’re making micro-moments of the game and making an experience out of them built on it.

“It’s super-scalable and is suitable in any sport. We’ll continue to expand our product to include various sports.”

Acquisition of customers

Will Hawkins, CEO, Circl

Hawkins claimed that the current Crowdcube campaign was not only about raising funds.

“I’m more interested in the investments made by Crowdcube and more focused on the evangelists who come out through this platform,” the evangelist said.

“A few days ago, I was given a PS190k ticket in the angel syndicate. Happily, I can say that. But another investor, whom I will not name, and a frequent customer of Circle, placed the colossal sum of PS25.60.

“He’s the one I am committed to because I’m confident he’ll tell his buddies about his investment.

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“Cost for acquisition” is an essential factor for us. I believe that the convergence of sports media, betting on sports as well as a consumer brand is the next phase of entertainment on the internet.”

Hawkins stated that Circle could turn the entire world of customer acquisition upside down.

“One of the most challenging issues in the betting on sports is the expense of the acquisition of the sports betting market,” he explained.

“In the UK, the cost per acquisition is PS150 for each customer. In the US, it’s $900 for each customer. This is the reason you’ll see a lot of marketing.

“One thing we’re trying to prove and the reason we’re making use of Crowdcube as a tool for this, and different ways, is that we believe we can attract customers at 30% of the average cost of acquisition. That is precisely what we’re doing currently.

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“If we keep doing that, we could save firms hundreds of millions of dollars in advertising costs and acquisition expenses.”

Circle has increased to six staff members and is currently looking to expand into new sports and nations.

“We’re currently in the market fit,” he said. “There’s an old saying, ‘ if you’re not ashamed of the initial edition of your service, you’ve launched it too late. This is a fact.

“We’ve gained a lot of new experiences. We’ve got eliminated. These are devices that may let yellow cards can remove your name from the circles.

The goal we have for the UK is that we’ll try to develop in different sports. However, we’ve already started conversations with VCs across the US to raise our next round, which will create a concept for The NBA and the NFL.”

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But the most exciting development could see it expand into areas that are not gambling.

“I’m talking to many B2C brands, and we’re looking to create a gaming experience in which players could receive 50% of their merchandise, for example,” he said.

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