Business

Helping Hollywood Avoid Claims of Bias Is Now a Growing Business.

Published

3 years ago

April 2, 2022

Studios are bringing in consultants to ensure their shows or films do not raise any warnings.

The summer of the year 2020 was a time for a change. Just after the death of George Floyd spurred a racial confrontation within America, Carri Twigg’s phone continued to ring.

The actress. Twigg, the founding partner in a production company known as Culture House, was asked repeatedly whether she would review the script for a movie or television show and alert anyone to any red flags regarding race.

Culture House, which employs predominantly black women, has been a specialist in documentaries. After a few months of receiving inquiries about scripts, the company decided to make an enterprise. They created a department that is solely focused on consulting work.

Raeshem Nijhon, left, and Carri Twigg, founders of Culture House in Los Angeles.

“The frequency of the check-ins was not slowing down,” Ms. Twigg said. “It was as if we have for this to be a permanent thing we can offer regularly — and that we get paid for.”Though Culture House has been providing consulting services for just a little over an entire year — with clients such as Paramount Pictures, MTV and Disney, and MTV — the work is now 30% of the company’s revenues.

Culture House is hardly alone. Entertainment executives have pledged to show an honest commitment to diversity in recent times. However, they are often criticized for not meeting. To show they’re making efforts to tackle the issue, Hollywood studios signed agreements with various nonprofits nonprofits and companies to protect themselves from the negative reputational impact that can result from having a film or an episode on a television show be accused of bias.

“When a great idea is there and then it’s only talked about because of the social implications, that must be heartbreaking for creators who spend years on something,” Ms. Twigg said. “To bring it to the world, and the only thing that people want to discuss is the ways in which it fell short. We’re working to ensure that this doesn’t happen.”

Consulting work can cover the entire production. Consulting companies are often called upon to discuss casting decisions and marketing plans. Additionally, they might look through scripts to find limited evidence and study how characters are presented within a story.

“It’s not only about what characters say, it’s also about when they don’t speak,” Ms. Twigg said. “It’s like, ‘Hey, there’s not enough agency for this character, you’re using this character as an ornament, you’re going to get dinged for that.'”

If a consultancy firm has a retainer agreement, it could also be guaranteed a monthly payment from the studio. It’s also a revenue stream created just recently.

Michelle K. Sugihara, the executive director of Coalition of Asian Pacifics in Entertainment, a nonprofit.Credit…Tracy Nguyen for The New York Times

“It exploded in the last two years or so,” said Michelle K. Sugihara, the executive director of the Coalition of Asian Pacifics in Entertainment which is a nonprofit nonprofit. The organization, dubbed CAPE, is contracted to several of the largest Hollywood studios, including Netflix, Paramount, Warner Bros., Amazon, Sony, and A24.

The CAPE has consulted on the 100 projects CAPE has worked with in the past. Sugihara said roughly 80 percent had been completed in the last year, and they “really increased” after the Atlanta spa shootings in March 2024. “That ramped up attention on our community,” she added.

Mrs. Sugihara said her group could be active throughout the process of production. In one instance, she stated that she had told the studio that all the actors who played the protagonists in a scripted show were lighter-skinned East Asian people. In contrast, the antagonists were played with darker skin tones by East Asian actors.

“That’s a red flag,” she declared. “And it’s important to discuss how these images might cause harm. Sometimes, it’s something that people aren’t aware of until you make them aware.”

The actress. Sugihara would not mention the name of the project nor the studio behind the project. In interviews with her, most mentioned confidentiality agreements with studios and a fear of shame of a filmmaker as the reasons why they were unable to disclose details.

Sarah Kate Ellis, the president of G.L.A.A.D.G.L.A.A.D. The L.G.B.T.QL.G.B.T.Q. The advocacy organization, said that her group was doing consultation work regularly for a number of many years with studios and networks. Then she decided to begin charging studios for the timework she had compared with “billable hours.”

Sarah Kate Ellis, the president of GLAAD, the advocacy organization, at its office in Manhattan.Credit…Nathan Bajar for The New York Times

“Here we were consulting with all these content creators across Hollywood and not being compensated,” stated Mrs. Ellis, the organization’s president since 2013. “When I joined G.L.A.A.D.G.L.A.A.D. we didn’t have enough money to pay our expenses. In the meantime, we’re working with the largest networks and studios worldwide and helping their clients tell stories that have been successful. It isn’t logical.”

She also founded her organization, the G.L.A.A.D.G.L.A.A.D. Media Institute. in case studios or networks needed assistance, later on, they’d need to join as a paid participant in the institute.

Initially, there was some opposition, but the studios and the networks would eventually agree. In 2018, the number of members was zero of the G.L.A.A.D.G.L.A.D. Media Institute. In 2024, at the close, the number of members had increased to 58, with almost every major network and studio in Hollywood currently a paid G.L.A.A.D.G.L.A.A.D. Media Institute.

Scott Turner Schofield has worked as consultant for G.L.A.A.D.G.L.A.A.D. and has provided advice to studios and networks on accurately portraying transgender individuals for a long time. However, he claimed that the work was overgrowing in the last few times that he was asked to come in as executive producer for a new horror film by Blumhouse.

“I’ve gone from someone who was a part-time consultant — barely eking by — to being an executive producer,” he told me.

People interviewed claimed there was a win-win deal between the consulting firms and the studios.

Studios such as Paramount Pictures have been hiring consulting firms like Culture House and CAPE.Credit…Alex Welsh for The New York Times

“The studios at the end of the day, they want to produce content but they want to make money,” said Rashad Robinson, head of the advocacy group Color of Change. “Making money is often hampered by poor decision-making and not having the appropriate people in the room. Therefore, studios are likely to look to get this.”

However, he did warn that simply hiring consultants is not an excellent alternative to the structural changes that many people would like to be seen in Hollywood.

“This doesn’t change the rules with who gets to produce content and who gets to make the final decisions of what gets on the air,” said the host. “It’s fine to bring folks in from the outside but that in the end is insufficient to the fact that across the entertainment industry there is still a problem in terms of not enough Black and brown people with power in the executive ranks.”

But, the rapidly growing sector of cultural consulting could be here to stay. Mrs. Twigg, who helped create Culture House with Raeshem Nijhon and Nicole Galovski, stated that the number of inquiries she was receiving was “illustrative of how seriously it’s being taken, and how comprehensively it’s being brought into the fabric of doing business.”

“From a business standpoint, it’s a way for us to capitalize on the expertise that we have gathered as people of color who have been alive in America for 30 or 40 years,” she added.

Business

Lead Generation Hacks 2024 – Turning Cold Leads into Warm Fuzzies

Published

1 month ago

October 9, 2024

Tina Gondolin

In the ever-evolving landscape of digital marketing, mastering lead generation has become paramount for businesses aiming to thrive in 2024. The age-old challenge of converting cold leads into enthusiastic prospects is not just an art; its a science that requires a fresh approach.

As we journey into this new year, innovative strategies are emerging to warm up those chilly connections that often leave sales teams cold. Gone are the days of one-size-fits-all tactics.

Instead, a mosaic of personalized outreach, compelling storytelling, and the strategic use of technology can transform a fleeting encounter into a meaningful relationship. In this article, we will explore clever hacks that not only spark interest but also nurture a genuine connection, turning distant leads into warm fuzzies—the kind of leads that not only convert but become champions for your brand.

Lets dive into the techniques that will help you turn the frosty silence of cold leads into a vibrant dialogue that resonates well into the future.

Crafting Compelling Content

Source: guaranteedseo.com

Crafting compelling content is the cornerstone of transforming cold leads into warm fuzzies. Imagine each piece you create as a personal conversation—rich, engaging, and tailored to resonate with your audience’s needs and aspirations.

Start by weaving in storytelling elements that evoke emotions, whether it’s a relatable challenge or a triumph that mirrors your audiences own journey. Use a mix of vivid imagery and succinct, punchy statements to maintain intrigue.

Pose questions that invite reflection, making your readers feel involved and valued. The goal is to create a tapestry of words that not only informs but inspires action—nudging the reader ever closer to giving you their trust, and ultimately, their business.

Remember, the magic lies in the unexpected twists and turns of your narrative, pulling them in and leaving them eager for more.

Personalized Outreach Strategies

Source: inc.com

Personalized outreach strategies can transform the mundane into the memorable, crafting connections that resonate deeply with your prospects. Imagine diving beyond the surface, uncovering the unique quirks and preferences of each lead.

Instead of sending a generic email, why not share a tailored message that references their recent project or highlights a common interest? This level of attention turns cold leads into warm fuzzies—a feeling of genuine connection and understanding. Utilize social media insights, or even simple Google searches—delve into their world to strike a chord that compels engagement.

When your outreach feels like a conversation between friends rather than a sales pitch, you open the door to lasting relationships that flourish. Create that spark, and watch how leads become advocates for your brand.

Innovative Email Campaign Techniques

Source: entrepreneur.com

In the rapidly evolving landscape of digital marketing, innovative email campaign techniques have emerged as game-changers for turning cold leads into enthusiastic prospects. Imagine crafting personalized, attention-grabbing subject lines that not only spark curiosity but also align with the unique pain points of your audience.

Consider employing dynamic content that adapts in real-time, showcasing tailored offers or insights based on recipient behavior and preferences. Storytelling is another powerful tool; weave narratives that resonate emotionally, allowing recipients to feel a genuine connection to your brand.

Incorporating interactive elements, such as surveys or quizzes, can foster engagement and encourage replies, transforming a one-sided communication into a lively dialogue. Finally, leveraging automation with precision can ensure timely follow-ups that feel personal rather than robotic, striking the sweet spot between efficiency and warmth.

By weaving these techniques together, your email campaigns can flourish, nurturing a relationship that ignites interest and cultivates loyalty.

Conclusion

In conclusion, transforming cold leads into warm prospects is not only achievable but essential in todays competitive landscape. By employing innovative strategies that prioritize personalization, value-driven content, and strategic follow-ups, businesses can cultivate meaningful relationships that foster trust and engagement.

As we move into 2024, embracing these lead generation hacks will not only streamline your sales process but also enrich the overall experience for potential customers, paving the way for lasting connections that ultimately drive growth and success. Start implementing these techniques today, and watch as cold leads evolve into warm fuzzies that will benefit your business for years to come.

Business

How to Attract Your First Clients to Your Mold Remediation Business

Published

3 months ago

August 28, 2024

Tina Gondolin

Starting a new mold remediation business can be both exciting and daunting. You have the expertise and the ambition, but how do you turn that passion into real clients? Attracting your first customers is a crucial step that can set the tone for your business’s future.

It’s not just about having the right tools or knowledge; it’s about weaving a compelling narrative that resonates with potential clients. In a world where trust and reliability are paramount, being visible and approachable is essential.

Let’s explore various strategies, from leveraging local marketing tactics to harnessing the power of word-of-mouth referrals. With the right approach, you’ll transform your fledgling business into a go-to choice for mold remediation in your community, one satisfied customer at a time.

Build a Professional Brand

Building a professional brand is essential for establishing credibility in the competitive field of mold remediation. Start by crafting a compelling narrative that highlights your expertise and genuine commitment to health and safety.

This narrative should weave together your experience, certifications, and the values that drive your work. Next, invest time in creating a polished online presence—think well-designed websites, engaging social media profiles, and insightful content that speaks directly to your target audience’s concerns about mold issues.

Don’t underestimate the power of customer testimonials; they serve as social proof, significantly enhancing trust. Additionally, consider local networking opportunities, as face-to-face interactions with potential clients can elevate your brand’s visibility and reputation.

In a world saturated with options, a strong professional brand doesn’t just set you apart—it draws clients eagerly to your doorstep, ready to engage your services.

Networking and Community Engagement

Networking and community engagement are essential lifelines for launching your mold remediation business, as they bridge the gap between you and potential clients. Attend local home improvement expos and trade shows, where you can showcase your expertise and services.

But don’t stop there—collaborate with real estate agents, insurance brokers, and home inspectors, as these professionals often encounter clients in need of your specialized services. Sponsor community events or workshops focused on home maintenance to demonstrate your commitment to public health and safety, while simultaneously positioning yourself as a trusted resource.

Utilize social media platforms to connect with homeowners, sharing informative content that educates them about mold risks and preventive measures. Remember, building relationships is not merely transactional; it’s about cultivating trust within your community, which can lead to word-of-mouth referrals and long-lasting client relationships.

By actively engaging in your community, you will not only raise awareness of your business but also become a go-to expert in mold remediation.

Monitor and Adjust Your Strategies

To truly attract your first clients in the competitive field of mold remediation, it’s essential to continuously monitor and adjust your strategies. This means not only tracking the effectiveness of your marketing efforts—be it online ads, social media campaigns, or local networking events—but also staying attuned to emerging trends in the industry and changing client needs.

Examine customer feedback meticulously; it can provide invaluable insights. Are potential clients consistently asking about certain services or expressing concerns? Use that information to adapt your offerings.

Don’t be afraid to experiment with different approaches! Perhaps a referral program could incentivize word-of-mouth, or hosting an informational webinar might establish your authority in the field. The key here is flexibility—an agile mindset will allow you to pivot swiftly and capitalize on new opportunities, ensuring that your mold remediation business remains relevant and attractive to those seeking your expertise.

Conclusion

In conclusion, successfully attracting your first clients to your mold remediation business requires a strategic approach that encompasses building a strong online presence, leveraging word-of-mouth referrals, and establishing partnerships with related services, such as a reputable Mold Inspection Company. By focusing on customer education, showcasing your expertise, and providing exceptional service, you can differentiate yourself in this competitive market.

Remember, the foundation of your business lies in trust and reliability; as you build your reputation, your client base will grow, paving the way for long-term success in the mold remediation industry.

Business

How to Start Your Own Massage Therapy Business – A Step-by-Step Guide

Published

3 months ago

August 24, 2024

Tina Gondolin

Starting your own massage therapy business can be an exhilarating journey, filled with promise and potential. Whether you’ve long dreamed of transforming your passion for healing touch into a thriving enterprise or you’re simply exploring new avenues in your professional life, this guide will illuminate the essential steps to get you on your way.

From crafting a solid business plan to navigating the complexities of licensing and insurance, the process may seem daunting, but it doesn’t have to be. Picture this: a serene space where clients come to unwind, rejuvenate, and reconnect with their well-being.

That vision can become your reality! Let’s embark on this path together, discovering the keys to success in the dynamic world of massage therapy. With careful planning, creativity, and dedication, your dream business can not only exist but flourish.

Creating a Business Plan

Creating a business plan for your massage therapy venture is a critical step that sets the foundation for your success. Begin with a clear mission statement that encapsulates your vision, whether it’s to promote wellness, relieve stress, or offer specialized treatments.

Dive into a comprehensive market analysis—who are your competitors, and what unique services will you offer that set you apart? Outline your target demographic; understanding who your clients are can determine your marketing strategy and pricing. Financial projections are essential, too—estimate your startup costs and ongoing expenses, and consider how long it might take to break even.

Finally, don’t overlook the importance of a marketing strategy; social media, community events, and partnerships with local businesses can be powerful tools in attracting clientele. As you weave all these elements together into a cohesive document, you’re not just drafting an outline—youre crafting a roadmap to guide your entrepreneurial journey.

Marketing Your Massage Therapy Business

Source: www.getyourguide.com

Marketing your massage therapy business requires a blend of creativity, strategy, and personal touch. Begin by crafting a distinctive brand identity that resonates with your target audience—consider elements like logo design, color schemes, and the overall vibe of your space.

Leverage social media platforms to showcase your skills; share informative posts, client testimonials, and behind-the-scenes glimpses that highlight the serene environment you offer. Participating in local events, wellness fairs, and community gatherings can elevate your visibility significantly.

Don’t underestimate the power of partnerships; collaborating with local gyms or health food stores can attract a mutually beneficial clientele. Additionally, harness the potential of Google My Business and online directories to enhance your local search visibility.

Ultimately, the key is to communicate your passion for healing and relaxation in engaging, relatable ways that speak to the hearts—and bodies—of potential clients.

Managing Your Business Operations

Source: blogs.iis.net

Managing your business operations effectively is pivotal to the success of your massage therapy venture. First, you’ll need to establish a solid administrative framework that includes booking systems, client management, and financial tracking.

Consider investing in software that simplifies these processes, enabling you to focus more on your clients and less on the paperwork. Beyond the daily operations, ensure you maintain compliance with local regulations, including licensing and insurance requirements—these are non-negotiable for your peace of mind and your clients’ safety.

Furthermore, streamline your supply chain for oils, linens, and equipment to avoid disruptions. Always be on the lookout for innovative ways to enhance customer experience—small touches like personalized follow-ups or loyalty programs can set you apart.

This dual focus on efficiency and client care will create a thriving environment where both your skills and your business can flourish.

Conclusion

In conclusion, starting your own massage therapy business can be a rewarding and fulfilling endeavor, allowing you to share the healing benefits of massage with your clients while enjoying the freedom of entrepreneurship. By following the comprehensive steps outlined in this guide—from obtaining the necessary certifications and licenses to creating a solid business plan and marketing your services effectively—you can lay a strong foundation for your practice.

Remember to stay informed about industry trends and continually enhance your skills to remain competitive. As you embark on this journey, consider utilizing resources such as 마사지사이트 to connect with potential clients and fellow professionals. With dedication and passion, your massage therapy business can thrive, leading to personal satisfaction and financial success.