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The Single Greatest Investing Lesson I Ever Learned.



The year 2022 is when Morgan Housel released The Psychology of Money. I believe it should be included in the Mount Rushmore of investment books, particularly for those who say that both history and psychology are essential to invest.

The book Housel includes a chapter that describes the stock market as a game where multiple games that have no connection are played simultaneously. In the words of the book, “Few things matter more with money than understanding your time horizon and not being persuaded by the actions and behaviours of people playing different games than you are.” This simple principle will have a lasting impact on your finances and is why it’s the most critical investment advice I’ve ever received.

The price of a stock is a crucial factor to understand

The cost of a stock at any moment is simply an indication of the consensus value derived by both buyers and sellers. However, many of these participants’ motives and motives for purchasing or selling the stock differ from yours.

For instance, you can have institutional investors as well as retail investors. Students and retired people. Long-term investors who have multi-decade time horizons as well as day traders. People who are short-sellers or remain on the long side. Futures and options traders and people who buy shares of stocks. The list goes on. Housel argues that many of these games have to contradict influence on the price movement of a particular stock. This is why a specific stock price rarely matches its intrinsic value over the long term.


The battle between fear and greed

There are times when the value of a share could be driven by greed. At others, the price may be caused by fear. In the current bear market, that is brutal, which is why you’re seeing confident investors who can sell excellent growth stocks and shift to value because they fear the market and would prefer to have an established company that has a solid balance account and positive free cash flow rather than take the risk of an entity whose worth is based on what it might be worth in the future rather than what it’s worth at the moment. We are seeing new companies that have lots of potential being removed from the market in the short term because of panic.

On the other hand, many value stocks and the oil and gas sector were undervalued in the years between the years 2020 and 2021. Likewise, certain growth stocks were able to see their valuations increase over their actual value. In the years before that, we saw investors take on more risk and weed out companies with little growth. We observed a lack of concern for the geopolitical significance of the energy sector, utilities, and defence stocks, favouring placing bets on the next trend.

Examples from the real world

The idea is that you can achieve clarity by understanding that the majority of capital in the market is playing a different game from you. Once you’ve figured that out, it’s clear why a top company such as Amazon can plummet more than 30% within a few weeks with nothing more than a weak earnings report and the general market volatility.

Let’s go an additional step with an example of a company such as Shopify (NYSE SHOP). Shopify ended the calendar year at less than $400 per share. The company gained momentum throughout the epidemic when e-commerce expanded as the gig economy came into full force; it grew to a market value of $200 billion and a record-breaking value per share of $1,762.92 on the 19th of November 2021. It has since fallen to its current price at around $335 per share.

Shopify’s stock includes a variety of games playing simultaneously. On the one hand, some long-term investors are convinced of Shopify’s capability to grow and add new merchants or have current merchants move to higher-priced plans and then have these merchants earn more which is beneficial to Shopify. Several investors were purchasing Shopify for a short-term “pandemic play” and didn’t focus on the actual business, which is why Shopify shares jumped over the top at a rapid rate in 2022.


Today, another one of these games is being played in the game of getting bored by selling stocks in growth that yield very little or no profits and attempting to cover it with safer names. When an investor is aware of the conflicting strategies, then it becomes a clearer sense of how a company like Shopify can change from boom to collapse. This doesn’t mean that the price movement in either direction is the right one, but it does help understand why it happened in the first place.

Leçons from Warren Buffett

Warren Buffett is an excellent example of an investor who is aware of precisely the game he’s playing. Buffett has stated repeatedly the odds of outperforming the roaring bull market since Buffett does not invest in numerous high-growth stocks and prefers sticking to values. However, he believes he can surpass the performance of the S&P 500 in time, and this has proven to be the case for the last several years.

Berkshire Hathaway’s portfolio might appear too conservative, as it includes many banks, insurance companies, oil and gas companies, and consumer staples companies. However, for Buffett, it’s the kind of business he would like to invest in. It’s his business, and he’s playing in the market under his own rules and tolerance for risk.

Investors do not influence the broader market. Therefore, taking control of our investment choices and preferences is the only way to be comfortable and gain direction even when the prices of stocks seem to fluctuate.

The silver liner

For investors who have a long-term view of stocks such as Shopify, the price swing of gains of 400% then 80percent losses over two years could be confusing and frustrating. It can be challenging to determine a fair value for a company when multiple motives are pulling at its stock price. But, there’s an upside.


In the long run, the fundamentals will always triumph. A glance at the share charts of companies that have been successful, such as Nike or Apple, and you’ll realize that selling offs are typical for an investment that is long-term and profitable. The benefit of investing in the long-term is that it’s an investment that has the odds favourable. The market is known to fall more quickly than it rises, but it does go up faster than it loses. The average annual compound growth percentage of S&P 500, which includes dividends that have been invested since 1965, has been about 10.5 per cent. That’s an enormous tailwind for long-term investors to gain by compounding interest.

By investing in businesses you are familiar with and allowing time to be an asset, An investor has more chance of ignoring the market’s noise and focusing on what is essentially the most.

Ten stocks we think are better than Shopify.

If our award-winning analyst team provides a stock-related tip, it is worth the time to pay attention. In the end, the newsletter they’ve been running for more than a decade, Motley Fool Stock Advisor, has increased the market by three times.

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Apple Plans To Double Its Digital Advertising Business Workforce.



The move raises industry concerns following the launch of privacy guidelines which make it impossible to create ads that are tailored to iPhone users

Apple plans to more than double its workforce within its rapidly growing digital advertising business in less than 18 months after it enacted radical privacy rules that crippled its larger competitors in the lucrative business.

The iPhone maker has about 250 employees per LinkedIn advertising platforms team. On the Apple careers website, it’s looking to fill additional 216 positions, which is quadruple the 56 positions that it had hired in the latter half of 2020. Apple denied the claims. However, it declined to provide any further details.

The digital advertising industry has been apprehensive over Apple’s plans for advertising since the company introduced privacy regulations this year, which have shaken up the market for digital ads worth $400 billion and made it more challenging to customize ads for Apple’s one billion+ iusers Phone .


Since the new policy was implemented, Facebook parent Meta, Snap and Twitter have lost billions of dollars in revenue and a significant amount in market valuations, even though other contributory factors exist.

“It was almost like a global panic,” Jade Arenstein, global service director at Incubate, a South African-based marketing performance firm, was quoted as saying about the impact of Apple’s recent changes.

The once-flourishing advertising business is “incredibly fast-growing”, according to an ad for jobs. The business has grown from a mere few hundred million dollars in revenue in the last quarter of 2010 to an estimated $5bn in the current year, according to research firm Evercore ISI, which expects Apple to be able to grow its $30 billion advertising revenue within four years.

Compared with Google and Facebook and their 2021 revenue from advertising was $115bn and $209bn. For instance, Apple’s business in advertising is small. The digital advertising industry is worried that it will increase due to establishing rules that critics and rivals believe provide it with an advantage.

“Building new ad systems to effectively compete with incumbents with tens of thousands of employees and 10 to 20 years of maturity would normally be an impossible task,” said Alex Austin, chief executive of the ad tech group Branch. “Unless,” he added, “you were somehow able to disadvantage those competitors on your platform.”


Apple has been for a long time the most prominent Big Tech outlier for not taking part in “surveillance capitalism” — the practice of offering customers free services but making money on their data through targeting ads on them.

“We could make a tonne of money if we monetized our customers — if our customers were our product,” chief executive Tim Cook said in 2018. “We’ve elected not to do that.”

However, with Apple having twice the number of developers who can purchase ads on the App Store over the last two years and preparing plans to expand, the critics are seeing Cook taking a significant turn.

David Steinberg, chief executive of Zeta Global, a marketing technology firm, said Apple had been “Machiavellian” and “brilliant” in implementing privacy regulations that required rivals to revamp their advertising infrastructure while creating an opening to fill the gap.

“They could build out (their advertising business) dramatically (and) the ‘air cover’ is they are protecting the consumer’s privacy,” said the researcher. Added.


Apple did not comment on its long-term plans. The job advertisements tell prospective employees that the company’s goals are nothing more than “redefining advertising” for a “privacy-centric” world.

The 216 positions Apple wants to fill are managers and designers of products, in addition to data engineers and sales experts.

An advertisement for an engineer, released on August 24, is a reference to “Apple’s most confidential and strategic plans” and explains how the company plans to “build the most secure technology-driven, technologically sophisticated . . . Supply (Marketplace) Platform and Demand Side Platform”.

These are the core aspects of an ad tech company that allows advertisers to purchase and sell ads across multiple exchanges, possibly advertising in mobile applications downloaded through the App Store. Apple may be able to consider apps for mobile “first-party” data because all activities take place on the iPhone, which is in line with its privacy regulations which ban third-party apps’ contentful monitoring of users.

The positions are predominantly located in the US. However, there are at least 27 roles in Europe and 12 in China and 12 in India and four located in Japan, as well as two positions in Singapore.


“That’s a giant team — that’s bigger than most small companies,” Arenstein said. Arenstein. “Wherever there is smoke, there is fire, and that’s some smoke.”

Apple has never been averse to advertising by itself. Its CEO Steve Jobs even tried to create an in-app advertising business in 2010, so that iPhone apps would remain completely free. Cook is against how personal information is purchased and traded by opaque third parties without iPhone users’ consent.

Yet, Apple set the rules regarding how advertisements should function and later expanding into this very subject is seen by many as unsatisfactory.

At the moment, it’s more secure — in terms of the economy of surveillance using an Apple phone over one that is a Google phone, as Google has designed its products to support surveillance, while Apple isn’t, in its essence, an advertising firm,” said Claire Atkin co-founder at Check My Ads, a surveillance agency. “But if Apple suddenly delves into that realm, they won’t have a that competitive advantage.”

Apple might be putting its image at risk if regulators and consumers oppose its privacy claims which have been a significant part of the recent iPhone campaigns. If the argument prevails, Apple would have an unobstructed runway.


Margo Kahnrose, Chief Marketing Officer at Skai, an omnichannel advertising platform, has said that she believes it “makes absolute logical sense” for Apple to develop its advertising network, following the lead of Google, Facebook and Amazon.

Adtech’s power has, she explained, for a long time been flowing from the decentralized “open web” to “walled gardens” run by one company that can control how ads are purchased and served, as well as how they are measured and tracked.

“The world has been unnerved by Apple’s ambitions for a long time,” she said. “There are a few companies that have vast quantities of power, and Apple is the one that is sleeping.

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Six Ways To Maintain A Growth Mindset While Running A Business.



To be successful as an entrepreneur, starting your business with the appropriate mentality is essential. A growth-oriented mindset implies always striving to improve the product or service you offer or the ability to communicate with people in your industry. Many companies start as small, but they expand in time to become massive businesses that impact people’s lives in the millions. However, this kind of growth isn’t a quick process – it requires a lot of time and effort, and it’s all with constant improvement.

Six Ways to Maintain a Growth Mindset While Running a Business.

1.) Change your outlook

If you’re in the business of managing, it’s easy to become caught up in the day-to-day and forget about the bigger perspective. However, if you’d like your business to flourish, keeping an attitude of growth is essential. Being able to open your mind to be fully engaged in the things you believe are the best for you is crucial.

2) Are you in your comfort zone?

One of the difficulties of managing a business is it’s easy to get into a routine. Once you’ve discovered a method that works, it might be tempting to stick to it. However, staying with the same formula with different outcomes isn’t intelligent. If you’re looking for your business to expand, make sure you alter things with slight adjustments to ensure that your business feels fresh and exciting.

3.) Be prepared to take the risk

Nobody said creating and running a company was easy, regardless of whether you’re putting together an exercise calendar or an entirely new line of clothing. It’s one of the most challenging tasks you’ll ever have to do. If you want to succeed, you must have a mindset of improvement. Create a staff around you. Find people who can assist your company in its growth. It’s not necessary to shoulder all the responsibility for your company. After all. Make sure you take sensible risks. There is undoubtedly a danger involved in taking risks, but when you take calculated risks, you reap a calculated reward. The most successful entrepreneurs realize that sometimes it takes a long time to bring an idea to fruition. Therefore, they remain in the game and push forward.


4.) Connect with others who are adamant about your abilities

One of the most effective methods to keep a positive mental attitude is to surround yourself with people who are confident in your abilities. If you’re always around optimistic people who believe in your ambitions, It’s easier to stay inspired and push ahead.

5) Discuss your concerns

If you’re in charge of an enterprise, it’s simple to become distracted by the day-to-day and forget about the bigger overall picture. It’s possible to worry about how to make ends meet and meet deadlines or having to deal with demanding customers. Discussing these concerns with the rest of your entrepreneurial friends and colleagues is essential to ensure that things stay on the right track.

6) Be focused on progress, not perfect

When you’re an entrepreneur is effortless to be caught in the pursuit of perfection. You’d like your service or product to look flawless before launching it, but the reality is that it’s impossible to be perfect. It is essential to keep in mind that the pace of progress will always be better than perfect. Start by taking it one day at a. The advantage of keeping a single day in mind at a time is that even should things not go as scheduled. It doesn’t matter since tomorrow is another day to start from scratch. Create workable goals. After creating some feasible goals, please keep track of them and assess how they performed based on outcomes rather than the amount of time and effort poured into them.

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What Is Good Debt and Bad Debt for a Small Business?



There are two kinds of loans for small companies. Find out which one is best and which one is not.

For many people, the term “debt” has negative connotations. However, when setting up a small-sized company, it is not necessary to stay clear of debt completely. There’s “good debt” that is essential for growth when you start an enterprise, but there’s “bad” debt that could cause long-term harm to your financial situation.

The difference between good and bad debt and how to manage your company’s finances to keep them in check.

Good debt in contrast to. Credit card debt What’s the distinction?

Lyle Solomon, principal attorney for Oak View Law Group, states, “good debt returns money to your pocket, but bad debt takes money from your pocket.”


“Debt that increases your future net worth is considered good debt, and debt that reduces your future net value is referred to as bad debt,” Solomon added.

Good debt

Kenneth Hearn, fund manager and director of research for Swiss One Capital AG, describes good small-sized business loans as the money borrowed to finance things that contribute to the development and growth of their company.

“This could be for anything from paying for improvements to meet new safety regulations or expanding your human resources team,” the man explained. “A general rule of ‘good debt’ is debt that is low-interest, or will increase the overall net worth of your business.”

Paying off your debts shows you have a good payment history, which your credit rating can show. The more debt types you can manage responsibly and pay off, the more favourable. This means that more lenders will permit you to get in the future.

Bad debt

When a lender takes out money to purchase an item that doesn’t increase in value or produce revenue, it is often regarded as bad credit. Any loan or borrowed funds that could lower the value of your company’s net future must be avoided. The signs of bad debt are the high-interest cost, fees, and strict loan repayment conditions.


Examples of lousy credit include cash advances and payday loans, usually called “predatory loans.”

“These loans . Target people with bad credit or low income with few options to consider,” Solomon added. Solomon. “[They often] come with exorbitant interest rates and unethical terms.”

Things to think about when making a “good debt an investment

If you are considering getting a loan, entrepreneurs in small businesses should consider the type of debt they’ll be taking on. If the lender takes out a loan for an asset that isn’t going to depreciate, for example, real estate, education, or their own company, on favourable terms, it’s considered to be a good debt.

“Healthy debt entails borrowing money for investing in items that do not depreciate over time,” Solomon explained. Solomon. “Keep the above in mind when you borrow money to run your business. Use the funds to minimize the chance of a catastrophe or loss.”

One approach small business owners may employ when borrowing money is to commit to the lowest rate of interest possible.


“Your interest payments are tax-deductible,” Hearn said. Hearn. “These tax deductions could help you get over the red line and into the realm of profitability. If you manage your cards correctly, interest rates can benefit you rather than against you.”

Strategies to get out of credit

If a small-sized business owner is trying to escape the burden of bad debt, There are options to overcome the situation. First, examine the company’s budget and financial statements.

“Financial management software has come a long way over the past couple of decades, and having proper procedures for data entry and its use from the start of your business is crucial to managing good or bad debt,” Hearn said. Hearn.

For business owners who are in “bad debt,” Solomon advised consolidating debts to one loan.

“Debt consolidation is an intelligent debt management approach to ensure you’re paying the lowest rates and on the most optimal or flexible terms available,” said the expert to CO–. “Such a move would benefit your business, as you can avoid worries regarding payments.”


Companies must ensure they have the funds to repay this consolidating loan, or it could negatively affect their business credit and financial situation. However, if used properly in the right way, consolidating or restructuring multiple debts is an innovative method of managing the finances of small businesses.

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